Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. This is a tough one to accomplish, but it has paid off handsomely for the first to win in other categories, such as Amazon Kindle and Netflix. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

Mobile 126

Mobile Develop Development Platform 126

Both Sides of the Table

SEPTEMBER 15, 2014

Many questioned whether it could survive under the fail whale, inevitable competition from Facebook, founder fighting, fights with 3rd-party developers let alone become a revolutionary business that could make money. So if you add people like me the target market is tens of millions. Far from it. Lots of it.

Funding 362

Funding Technical Review Ideas Startup 362

SoCal CTO

APRIL 8, 2010

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.) And it made me sad.

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

SEPTEMBER 20, 2019

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. You are selling several successful computer video games, but notice more and more new ones popping up on smartphones.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Tech Zulu Event

JUNE 23, 2014

Borenstein became frustrated when she realized there were no high-quality instructional videos, it was even difficult to aggregate the few videos in one place. So step by step, she began the works on what is now Grokker.com , the expert video network, to address this need. That was 2012. Why is it called Grokker?

Help 87

Help Content Activity Networking 87

socalTECH

MAY 28, 2013

Our current categories are electronics, photo equipment, cameras, lenses, appliances, music equipment, and baby products. You can walk into any audio/video store, including Best Buy or Home Depot, and negotiate with the sales or customer service representative. Joe Marrapodi: GreenToe is a name your own price marketplace for products.

Pricing 273

Pricing Product Help Sales 273

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. ” So Ethan went to work as a product manager at Google Video. In the same year they won Business Insider’s Startup competition. I wanted them to have a market lead before others could try and build what Ethan was working on. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

FEBRUARY 15, 2017

For example, in a new book, “ If You’re in a Dogfight, Become a Cat! ,” Leonard Sherman, executive in residence at the Columbia Business School, suggests that you should stay out of the competitive dogfight and continually redefine the game on your own terms. Expand the market to new domains.

Examples 67

Examples Customer Custom Product 67

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. They have built proprietary ad serving, video serving and image recognition technology, complete with patents, and invented in-image advertising. Photos…the final frontier.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

APRIL 14, 2010

I was working with sponsors and partners, and finding that they were interested in identifying smaller markets where they could hone in on an audience, versus buying ads on something like iVillage with millions of eyeballs. Those are our three biggest categories as far as sponsorship and readership. Is this competitive with Modern Mom?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. This is a tough one to accomplish, but it has paid off handsomely for the first to win in other categories, such as Amazon Kindle and Netflix. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

Startup 98

Startup Platform Pricing Netflix 98

Both Sides of the Table

MARCH 11, 2010

to which the answer for most people is “no.&# If you’re interested in that topic the link also has a short video I did on the topic for Fox Business News. there may be major competitive changes in the market that makes your next funding round hard (e.g. Google suddenly makes your product category free). -

Startup 319

Startup Venture Capital Capital Competition 319

socalTECH

JANUARY 28, 2013

Steven Sesar: FreedomPop is all about bringing the freemium model to the wireless Internet market, and disrupting the telephone companies. There's massive inefficiency in this category. Currently, users pay up front for data packages, and there are inefficiencies in that market. They're fantastic backers.

Startup 245

Startup IP Networking Encino 245

socalTECH

AUGUST 27, 2012

It's an intensely competitive market in developing games for the iPhone and other mobile platforms, with thousands and thousands of titles competing for attention from users. We re-launched it a month ago, with new categories and subcategories, and it became the number one educational title for some time.

Mobile 216

Mobile Startup Software Review Platform 216

socalTECH

DECEMBER 7, 2016

Barry Lieberman: My backgruond is about 35 years in technology, business development, and sales and marketing. I built my own company around marketing services, and have been around business development, marketing, custom service, and sales, and also on the consumer side of technology, a little bit a mix of the two.

Tech Coast Angels 100

Tech Coast Angels CTO Coach Startup Pasadena Angels 100

Both Sides of the Table

JUNE 18, 2015

I often tell people that in some ways it’s easier to build great companies in down markets. ” But as entrepreneurs you don’t get to sit these years out and as investors we don’t get just let a few years pass and return back to the market. .” One needs to be in during bull markets and bear markets.

Software Review 150

Software Review Startup Venture Capital Invest 150

Startup Professionals Musings

MARCH 18, 2015

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. You are selling several successful computer video games, but notice more and more new ones popping up on smartphones.

Entrepreneur 106

Entrepreneur eBook Metrics Startup 106

Both Sides of the Table

JUNE 22, 2011

They have seen one side of a market where many of us have seen the ebb and flow multiple times. Still, market amnesia by ordinarily rational actors always surprises me. But a certain amount gets lost in the headlines – especially when not everybody actually heard the video and knows the nuance of the message. Fair enough.

Pricing 309

Pricing Marketing Startup Venture Capital 309

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia).

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

OCTOBER 8, 2017

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. You are selling several successful computer video games, but notice more and more new ones popping up on smartphones.

eBook 52

eBook Metrics Examples Startup 52

Startup Professionals Musings

DECEMBER 15, 2013

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. You are selling several successful computer video games, but notice more and more new ones popping up on smartphones.

eBook 95

eBook Metrics Startup Examples 95

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If you are already running a business in this category, or thinking about one, I recommend a new book, “ The Profitable Professional ,” by Kelly Clifford. Be targeted in marketing and lead generation.

Social Media 56

Social Media Pricing Technical Review Demand 56

Tech Zulu Event

SEPTEMBER 27, 2013

At the same time, it’s a smart manufacturing decision, as American-made quality usually stands head and shoulders above outsourced competition. Moto-X by Motorola: Motorola has been a mainstay in the mobile device market since the days of early flip phones. into yogurt, soft serve, and milk shakes.

Technology 104

Technology Google Mobile Outsource Development 104

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Tech Zulu Event

AUGUST 28, 2012

The feedback primarily fell into three categories: better ways to discover new content, better organization tools and the option to have private collections. When we discussed the feedback we saw an opportunity to use our backgrounds in search and discovery to help us stand out from the competition. How do you Differ From Pinterest?

Organization 90

Organization Content Tool Blogging 90

Both Sides of the Table

JANUARY 13, 2011

I would mostly lump me in that category. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post. And when you finish the demo you can bring in the other important components such as competition, team, customer acquisition strategy, etc. Mobile app?

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Both Sides of the Table

AUGUST 3, 2009

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Mark Suster, QD3, Brian Solis, Chamillionaire, Ian Rogers, Brian Zisk.

Twiistup 228

Twiistup SoCal Southern California Yammer 228

Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. they can build teams that really focus on building & marketing great products. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350

Tech Zulu Event

NOVEMBER 12, 2013

We kind of feel like those are the markets that matter to digital media companies in the United States. HG: I think the big challenge for our market – which isn’t a secret – is not withstanding all this energy and entrepreneurial activity. When you think about who makes video content, it’s the people in LA.

Los Angeles 84

Los Angeles Media Invest Startup 84

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. The video is only 16 minutes long and it is well worth the time. If you can just be friendly enough and get your users to party with you, the rest is really easy. Enjoyed this post? It's a great talk.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. I was in advertising and marketing, working in Newport Beach on the Mazda account.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

JULY 27, 2016

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. A mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores.

Marketing 150

Marketing Course Startup Organization 150

Both Sides of the Table

JUNE 12, 2010

I think you’ll enjoy this TWiVC video because the topics were so wide ranging. note: video as of Saturday AM is ustream but we have high quality video (from a "friendlier" camera angle ) going live later in the weekend. Topics we discussed in the first 45 minutes of the video include: What is VC like in NY?

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

MARCH 6, 2011

He was raising money initially in the worst market in a decade (we met in 2008), he’s in his mid-40′s, is doing a mom’s site (he has no kids) and he has a JewFro. We talk about all of this in the video. I hope that I at least defended Bryce’s point-of-view in the video (and in my previous post).

Startup 292

Startup Venture Capital Blogging Summary 292

Both Sides of the Table

OCTOBER 19, 2011

I’m investing heavily in Internet video. So I invested in Maker Studios , which is now the 3rd largest producer of Internet video on the web. TreeHouse is also a video company. One of the most graceful ones on the market was called DropSend and was built by … Ryan Carson. Americans watch 5.3

Invest 295

Invest Carson Technical Review Education 295