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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

I reached out to Michael after their surprising day at the top of Hacker News during early September. The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. According to Michael, the Hacker News exposure was completely unplanned.

News 198
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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Just like you don’t have to be a financial guru to recognize a good CFO, or a marketing genius to hire a VP of Marketing, you can find the right technical partner or team member by using the right evaluation and hiring steps, including the following: Engage a technical advisor to assist with recruiting and early interviews.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424
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They say “haste makes waste” but…

Berkonomics

Let’s examine the relationship between time, quality and competitiveness. There is always a trade-off between cost for testing, time to market and risk of problems. If you are getting the impression from these many insights that complex relationships cause simple problems, you are right. There is little need to reinforce the obvious.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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11 Small Business Grants and Loans to Apply For in 2024

Tech.Co

Unlike a lot of grants on this list, the competition is open to all US small businesses, as long as they have fewer than 99 employees, have been operating for at least six months, and have a FedEx business account that's been open before September 1, 2023. It's competitive though – last year 18,000 applicants competed for only 12 slots.