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“The Every Three-Million Dollar Crisis”    

Berkonomics

Of course, venture-funded startups with long product creation times do not fit this mold as easily, often funded for long periods of losses with many more employees at hand in development positions.

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Defend you pricing against the competition!    

Berkonomics

Mercedes offers a premium automobile with its customers expecting luxury first, quality second, service third, and price a distant fourth. If Apple released a $229 notebook computer, it would damage the brand and reduce the value of owning an Apple computer in the minds of existing customers.

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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” Of course, it’s more complicated than just checking boxes on a question list. Who are the customers? For customer service? will you leverage?

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Keep A Real Job Until Your New Venture Shows Traction

Startup Professionals Musings

Of course, you might be able to pay yourself a salary from the investment, but this will be minimal and critically watched. Of course, you must not short your day job, so you need the passion of your new idea to keep you energized enough to excel in both. Starting a company fulltime is stressful and lonely.

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8 Smart Tips To Soliciting Friends And Family Funding

Startup Professionals Musings

Of course, the average beginning amount per startup is low, and usually in the form of a convertible loan, rather than an equity investment. Show them that you have done your homework with industry experts and potential customers, and convince them you are not asking for charity or a donation.

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Three magic questions to increase your sales:   

Berkonomics

In general, there are three types of products or services: those a customer needs, those a customer wants, and those a customer believes he does not want or need. Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need.

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How to Out Amazon, Amazon

Both Sides of the Table

Many of us learned about substitute products in undergrad economics courses. When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the