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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 243
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The Silent Benefits of PR

Both Sides of the Table

It is possible, of course, to recruit great people as an underground startup but it is 10x easier when qualified candidates whom you may not even know read about your company and are excited by your vision. Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you.

Press 415
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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146
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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Of course, these are great, but they don’t happen without enlightened leadership coming first.

Customer 152
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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers. Keeping it simple is the best course.

Customer 140
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5 Generators Of Customer Pain Conducive To Startups

Startup Professionals Musings

Of course, there are caveats to every opportunity. Of course, you can choose to play it safe with more incremental, modest innovations, There’s nothing wrong with modesty. I’m looking for things like the next Internet, nuclear batteries, or a technology to cure cancer. That’s the great thing about being an entrepreneur.

Customer 167
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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

I also had custody of my 16-year-old sister, so I was managing my course load and taking these trips, and it was during one of the those rides that I thought there has to be a better way to do this. “Myself and a few of the other Black female students started taking day trips or weekend trips to New York City to get our hair done.

Tool 179