Both Sides of the Table

JUNE 9, 2013

You can of course view the presentation in SlideShare above or download it directly for free here. As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Market meet reality.

Marketing 361

Marketing Course Pricing Networking 361

TechCrunch LA

MAY 3, 2022

I also had custody of my 16-year-old sister, so I was managing my course load and taking these trips, and it was during one of the those rides that I thought there has to be a better way to do this. “Myself and a few of the other Black female students started taking day trips or weekend trips to New York City to get our hair done.

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Tool Customer Custom Marketing 179

socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. READ MORE>>.

El Segundo 100

El Segundo Marketing Paid Search SEO 100

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Berkonomics

SEPTEMBER 28, 2023

Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

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Resource Customer Custom Product 156

socalTECH

DECEMBER 2, 2013

Santa Monica-based eHarmony.com is expanding its personal matchmaking service, eH+ , the company announced Monday, after a month long beta test of a new combination of eHarmony''s online, dating service and personal advice and matchmaking services from actual matchmakers.

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eHarmony Services Santa Monica Hollywood 150

Both Sides of the Table

SEPTEMBER 10, 2021

We have global opportunities from these trends but of course also big challenges. With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? Of course we can’t. The market today would barely be recognizable by a time traveler from 2011.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

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Marketing Demand Pricing Customer 201

Startup Professionals Musings

JULY 30, 2021

Of course, no business wants to be the next Blockbuster , which kept charging straight ahead despite subtle clues that the Internet was changing everything. It may be time to start your own home delivery service, or subscription offering, or time to acquire a struggling competitor to scale your business.

Marketing 162

Marketing Social Media Metrics Customer 162

TechEmpower

JULY 24, 2023

” Of course, it’s more complicated than just checking boxes on a question list. How will you be taking this to market? Often this ties to marketing support. For customer service? How do we prioritize internationalization versus getting something to market? Who are the other stakeholders involved?

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Develop Development Technical Review SEO 520

TechCrunch LA

MARCH 19, 2021

The study was conducted using historical emissions data and did not include the “scope three” emissions, which refer to the greenhouse gas emissions created by service providers for the city’s operations.

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Los Angeles Marketing Study Angel 192

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. Of course back then it literally was sold in a package and stored on a shelf! Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. I wrote about The Importance of Professional Services here.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 96

Social Media Media Marketing Metrics 96

TechCrunch LA

MARCH 19, 2020

“After weighing the pros and cons, we’ve decided that the best course of action is to temporarily stop deploying bikes until the end of March and to revisit this then,” the company said in an announcement today. Yesterday, Lime paused its operations in a handful of markets, citing concerns about the coronavirus.

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San Diego Services Los Angeles News 133

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago. Jeff Bezos has kept his focus on customers.

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Marketing Technical Review Customer Custom 123

TechCrunch LA

OCTOBER 7, 2021

It’s coming from Leif , itself a startup that provides financing services to edtech platforms so that they can offer their students income share agreements (otherwise known as ISAs, arrangements where students are not required to pay back tuition loans until they find jobs).

Mentor 297

Mentor Training Startup Course 297

Berkonomics

MARCH 28, 2024

Some investor board members are also member of boards for companies that may overlap in markets or even compete directly, although rare. Of course they should not. Once again, there is a need to educate board members that in conflict of interest cases, the corporation comes first.

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Class Coach Invest Sales 282

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. Remembering the insanity before 2000.

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Metrics Sites Advertising Web 296

Tech.Co

JUNE 5, 2024

To be eligible for the funding, applicants must be a creative entrepreneur, have a business that’s been running for at least 12 months, have an existing product or service on the market, and be willing to participate in the virtual Boost Camp program. You also need to be a for-profit business and be registered in the US.

Coach 141

Coach News Funding Design 141

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

APRIL 14, 2023

Of course, they may be out of money as well, but that is often more of an “excuse” than a reason. Yet if you already have some early adopters, that's a good indication that real marketing and education will likely bring your product or service mass acceptance. Try bartering services you have for something you need.

Startup 135

Startup Entrepreneur Statistics Course 135

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. Companies that compete on price rarely compete against others who emphasize service or quality. Nordstrom’s competes on service above all, quality second and price a distant third. So, here comes the lesson and your challenge…. The five major niches. Innovation.

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Pricing Competition Examples Class 226

Berkonomics

NOVEMBER 24, 2022

So, when do we know which course to take? In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments?

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Resource Competition Examples Customer 156

Berkonomics

AUGUST 3, 2017

Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

Customer 243

Customer Custom Resource Sales 243

Startup Professionals Musings

APRIL 22, 2017

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 54

Marketing Research Technical Review Entrepreneur 54

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Real change demands new goals based on new market realities.

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Course IBM IBM Social Media 127

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Berkonomics

JUNE 4, 2020

Most college econ courses teach marginal economics. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service. Let’s use breakeven as our test. Back to the incremental unit.

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.Net Sales Tool Email 156

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. So, it''s no surprise that the area--specifically, San Diego--was chosen for the pilot launch of a new service from eBay, called Close5 (www.close5.com),

San Diego 100

San Diego Mobile Marketing Sites 100

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Win with engaging contests.

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Content Marketing Startup eBook 114

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

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Social Media Media Marketing Startup 103

Startup Professionals Musings

OCTOBER 21, 2013

Let me be clear – technology and market-driven need not be mutually exclusive! The best companies find a way to drive the market with a solution based on their technology, rather than push their new technology as the solution for the marketplace. Is your product tempered with actual market and customer feedback? Marty Zwilling.

Marketing 101

Marketing Technology Startup Customer 101

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Many of us learned about substitute products in undergrad economics courses. So Why Does This Matter? What is it, really?

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Product Course Customer Custom 296

Startup Professionals Musings

MAY 14, 2021

For example, I believe that Starbucks surprised most people by proving that they could take a commodity business, a coffee shop, and make it a worldwide profit winner, just by justifying premium pricing with a quality product, the right locations, personalized service, and appealing to the professional customer personas.

Pricing 145

Pricing Startup Competition Examples 145