Both Sides of the Table

JUNE 29, 2014

This was pre social media. Of course they then added Chris Dixon, Ben Evans and many other great public voices. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform.

Social Media 307

Social Media Blogging Media Startup 307

SoCal Tech Calendar

NOVEMBER 14, 2012

Driving Purchase Decisions in the Social Media Era. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. Thursday, November 15, 2012 --. TCOSC Marketing and Sales Executives Society.

Social Media 113

Social Media Media Technology Council TCOSC 113

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Entity uses all this to curate not just what courses it provides and what goes into the curriculum, but also how best to supplement that learning.

Mentor 297

Mentor Training Startup Course 297

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Customer 98

Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? Oh, and if you didn’t guess, the title, “if you don’t have a discrete hypothesis you are incapable of failing” is, of course, an Eric Ries quote. 35:29 Why people use social media.

Social Media 301

Social Media Startup Metrics Media 301

SoCal CTO

OCTOBER 6, 2009

Quality of Events Of course, the bigger issue with events is finding the ones where you will have a really good opportunity to network with interesting people. This is why I say that Local Event Organizers Need to Adopt Social Media. I guess I should confess that I used to go to a lot more networking events.

Southern California 243

Southern California Los Angeles Technology Council Stirrers and Shakers 243

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. And of course the other place I inform myself is on Twitter. I never saw it go out with a “tip @techmeme” on Twitter. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Eric Greenspan

DECEMBER 5, 2009

Our Director of Flow, Heather Burlesci will be attending these courses as she is looking to build up her skills in this area. I of course agreed to get involved. Of course not, but I wish I could. I could go on and on, but in closing, my experience in using social media/networking has been short but remarkably fruitful.

Social Network 196

Social Network Networking Social Media Yahoo 196

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Of course it’s valuable to know how many clicks you drive.

Marketing 307

Marketing Technical Review Startup Tool 307

SoCal CTO

MAY 22, 2012

Of course, given the size of this list and having kids, I really can't attend a lot of these. So, you may also want to go look at: Los Angeles Startup Events Here are some of the events and meetups that I've spoken at, attended or at least interest me. So, if you happen to read this and want to meet me, just reach out directly.

Los Angeles 198

Los Angeles Southern California Angel Enterprise Forum 198

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” Not always, of course. One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to .

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. It is of course why immigrants power so many successful businesses in the US and why we need to embrace them. This article originally appeared on TechCrunch. “We don’t make mayonnaise here.”

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Eric Greenspan

DECEMBER 5, 2009

Our Director of Flow, Heather Burlesci will be attending these courses as she is looking to build up her skills in this area. I of course agreed to get involved. I could go on and on, but in closing, my experience in using social media/networking has been short but remarkably fruitful. A great trade!

Social Network 180

Social Network Networking Yahoo Social Media 180

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Berkonomics

NOVEMBER 9, 2017

Of course not. Create social media posts with links to your site that drive search engine scores and increase search traffic. Why Is niche marketing important? This is easy. Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what?

Marketing 266

Marketing Advertising Resource Social Media 266

Startup Professionals Musings

MAY 24, 2020

Of course, entrepreneurs delivering services have existed for some time, including business consultant, independent contractor, and freelancer titles. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up. Software Development Professional. Sales Professional.

Startup 164

Startup Social Media Course Entrepreneur 164

socalTECH

JULY 30, 2019

The ArtCenter College of Design , based in Pasadena, and social networking and 3D avatar site IMVU announced on Tuesday that the two have launched a new "studio partnership", which will let students in a course design their own, 3D experience in the IMVU world.

Pasadena 200

Pasadena Design Sites Course 200

Both Sides of the Table

OCTOBER 22, 2010

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. So it was my great pleasure to host Chamillionaire on This Week in VC this week talking marketing, entrepreneurship, old media and, of course, music.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership? Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 132

Social Media Startup Commerce News 132

Both Sides of the Table

SEPTEMBER 13, 2009

It kind of reminds me a bit of how “social media experts&# are talking to customers today). Use social media to be sure people are aware of it. We listened to the analysts tell us how we were going to change the industry. We instructed customers about how eCommerce was going to change their future.

Startup 310

Startup Venture Capital Press Journal 310

Startup Professionals Musings

FEBRUARY 17, 2021

Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Of course, not all new businesses can benefit from all these recommendations, so think carefully about what you can do, and what you can’t.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Both Sides of the Table

MAY 22, 2019

We were of course there to work with incarcerated men on developing entrepreneurial skills on behalf of Defy Ventures. Today, marketers and creative agencies have their work in Keynote/Powerpoint/Slides for presentations, inDesign for PDF reports, other Adobe products for other social media posts and video, iMovie and FinalCutPro for video.

Startup 191

Startup Social Media Slides Design 191

TechCrunch LA

JANUARY 26, 2022

Nearly a year later, the company seemed to change course on its decision to double down on e-commerce alone, saying it planned to use the Series E funding to open three new permanent physical stores in Seattle, Los Angeles and London — as well as reopen its New York City location.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

APRIL 7, 2021

Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Of course, you may need to realign that vision to your team, your investors, and all the other players. Without that realignment, many may be left with confusion. Realign all elements of the plan.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

OCTOBER 17, 2020

I hear this term every day, wrongly applied to new social media site, or a new productivity tool. Of course, there are caveats to every opportunity. Of course, you can choose to play it safe with more incremental, modest innovations, There’s nothing wrong with modesty. That’s the great thing about being an entrepreneur.

Customer 167

Customer Custom Startup Outsource Development 167

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215

SoCal Tech Calendar

OCTOBER 12, 2018

Come hear how a 15-week coding course is changing lives; how VR, social media and mobile apps are creating impact. Should the SoCal tech community engage in conversations around innovation and disruption of the deepening homeless crisis? Sutton Capital Partners is proud to sponsor an evening focused on solutions.

SoCal 100

SoCal Southern California Social Media Course 100