Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. Is it one product line or multiple?

Startup 227

Startup Venture Capital Sales Course 227

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

FEBRUARY 4, 2013

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. We think there is a new category of the e-commerce and shopping sector, the entertainment sector. It's loosely based on the Japanese concept of a "lucky bag sale".

Commerce 153

Commerce Sites Entertainment Social Network 153

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Is it one product line or multiple? ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

MAY 30, 2019

I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. You've got to have great sales enablement. That's been very effective. more) READ MORE>>.

Content 193

Content Social Network Coach Help 193

Both Sides of the Table

FEBRUARY 21, 2010

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). But of course Google eventually became the massive winner in this category. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 25, 2012

That's what Braden Richter , the CEO of Los Angeles-based LuxeYard (www.luxeyard.com) is looking to do with the new startup, which combines the world of home furnishings with the concept of flash sales. As a designer of those products, I've seen in home furnishings over the last twenty years lots of cycles.

Sales 178

Sales Startup Sites Design 178

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Both Sides of the Table

DECEMBER 16, 2009

.&# They know instinctually how customers buy and how to excite them. They spot opportunities that aren’t being met and the design products to meet these needs. You can practically hear the “voice of the customer&# when they’re presenting their concept. Hold the phone far away from your ears.

Entrepreneur 306

Entrepreneur Startup Outsource Development Customer 306

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). In the US alone there are 30 billion inbound sales calls every year.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

JULY 24, 2009

Custom Insurance Programs for Technology Companies. Cox Communications - Orange County - Looking for Product Marketing Manager. Cox Communications - Orange County was recently ranked 2nd amongst Employers Group's, "California's Best Places to Work - 2008" in the Large Companies category. GetItStarted (www.getitstarted.com).

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

MARCH 9, 2017

In an age where topics like Russian hacking, CIA hacking tools and the stability of the power grid and industrial networks has suddenly become important, there are only a few companies tackling industrial network security directly. Paul Myer: Veracity Industrial Networks is a startup in the industrial network security segment.

Networking 124

Networking Startup Incubator Orange County 124

Startup Professionals Musings

DECEMBER 23, 2017

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

MAY 21, 2013

Before that, I was running product at Spotrunner. I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. How big is YP? Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

Before that, I was running product at Spotrunner. I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. How big is YP.com? Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. Gogii is the creator of the 36th most downloaded application in the history of the iPhone app store – a product called textPlus.

Gogii 310

Gogii Invest Blogging Startup 310

InfoChachkie

JULY 26, 2010

Such playground friends serve to ensure the startup’s ongoing viability by providing resources, access to customers and technology and market validation. By centering our alliances around our products and not our company, each group was comprised of complimentary partners. This last category proved to be especially lucrative.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Through advertising or direct sales, these sites harvest intent. You could just outspend. There is a much better technique. Innovative.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback.

Social Network 59

Social Network Startup Demand Entrepreneur 59

socalTECH

MAY 11, 2010

Our customers tend to be mostly moms, but also some dads who support their families, uncles, aunts, and their friends, but primarily moms. We help them identify products that are safe and health for them and their families, from organic baby food, to household items. How long has the site been around?

Software Review 200

Software Review Commerce Startup Sites 200

socalTECH

MAY 28, 2015

If you are having trouble with your wireless network, or your printer, or moving photos from your iPhone to your PC, we're there to help you with any problems like that. It's not some brand new category where you're a startup hoping to find paying customers. I think the big challenge is going to be customer acquisition.

Demand 100

Demand Technical Support Startup Seed Funding 100

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push.

Media 92

Media Social Media Marketing Resource 92

socalTECH

JANUARY 7, 2015

com), which offers up local, peer-to-peer sales. It''s a poor experience, and people don''t feel that it''s something they want to associate with, because of many shady, anonymous transactions, and categories on the site which are not family friendly. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

AUGUST 8, 2018

Jonathan Neddenriep: So, the core of what we've built in Postie, is a machine learning stack that ingests who your current customers are, and figures out who across every household in the United States is most likely to become a customer based on that data. We build on those audiences, and find others that look alike.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

InfoChachkie

FEBRUARY 24, 2011

We have built SocialStay for scale so I think the ‘chasm’ is both a function of time and sales. 8 ) SocialStay is effectively a B-to-B, SaaS product that requires you to simultaneously speak to several audiences (hotels, travelers, travel sites, etc.). Without their buy in, we don’t get the opportunity to interact with end customers.

Startup 233

Startup Design Mobile Social Network 233

socalTECH

JUNE 27, 2011

To do that, the firm has combined the world of social networking and personal finance with its newly launched service. We're doing more than just managing your cash flow, we've also got social elements to our product, some game mechanics involved, things I think will make it something people will actually want to do.

Startup 197

Startup Ideas Southern California Social Network 197

socalTECH

MARCH 26, 2009

We caught up with Eric Hovanec, the firm's CEO, and Steve Reich, the firm's SVP of Sales, to hear more about the funding. We help them distribute their product, and put it on the shelf, anywhere a customer might buy--whether that's with a tour operator, travel agency, or a travel website. So we jumped.

Startup 113

Startup Platform Clearstone Content 113

Tech Zulu Event

JULY 16, 2012

CallFire’s business model focuses on providing complete application solutions to businesses, while its open API enables applications to be customized in virtually any fashion.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

Startup Professionals Musings

SEPTEMBER 25, 2021

Early-stage ideas fall in the same category. According to an old Harvard Business Review article, many people in history, famous for their inventions, like Thomas Edison, were entrepreneurs who only later were remembered as inventors of the products they commercialized. You need a viable business model and customers.

Technical Review 156

Technical Review Funding Patents Ideas 156

SoCal Delicious

OCTOBER 8, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. In February, Googles YouTube signed a lease for about 40,000 square feet of production space in Playa Vista. Community Home Loans: FOR SALE.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

SoCal Delicious

MAY 6, 2012

sold to Zynga Game Networks, Inc.). Otis Chandler built Goodreads in 2006 because he believed in social networking and wanted to see what his friends were reading. the world’s largest celeb endorsement network). Sizhao “Zao” Yang is currently the COO/co-founder a t BetterWorks , Inc., The site has since grown to nearly 7.5

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Startup Professionals Musings

SEPTEMBER 8, 2018

Early-stage ideas fall in the same category. According to an old Harvard Business Review article, many people in history, famous for their inventions, like Thomas Edison, were entrepreneurs who only later were remembered as inventors of the products they commercialized. You need a viable business model and customers.

Technical Review 86

Technical Review Patents Ideas Journal 86

Startup Professionals Musings

JULY 18, 2014

Early-stage ideas fall in the same category. According to a Harvard Business Review article, many people in history, famous for their inventions, such as Thomas Edison, were entrepreneurs who only later were remembered as inventors of the products they commercialized. You need a viable business model and customers.

Ideas 106

Ideas Technical Review Patents Entrepreneur 106

Startup Professionals Musings

AUGUST 20, 2016

Early-stage ideas fall in the same category. According to an old Harvard Business Review article, many people in history, famous for their inventions, like Thomas Edison, were entrepreneurs who only later were remembered as inventors of the products they commercialized. You need a viable business model and customers.

Technical Review 60

Technical Review Patents Ideas Journal 60

Both Sides of the Table

DECEMBER 9, 2010

For decades the “layering&# of technology has allowed us to develop IT systems and networks in a specialized way that let’s best-of-breed technology solutions to emerge at each layer of the stack and to allow people with different skill sets to specialize in key areas without having to have competence in every technology arena.

Startup 343

Startup Technical Review S3 Services 343