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Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Push the costs into market niches where you seed your marketing, and experience the pull of customer demand as a result.

Demand 136
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This is a very important to do when you first start a company.

Sales 393
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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

This is important because the customers they serve (the red line) demand a product that meets their complex requirements. So the startups tend to focus on totally new customers. Often the startups are actually serving a slightly different kind of customer or a slightly different market need. Incumbents feel threatened.

Startup 376
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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours and what the company boasts is the equivalent of online ad-targeting. Unilever buys Dollar Shave Club for reported $1B value.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

He studied the errors that other people had made and tried to improve on them. He wanted to create awareness for himself to generate marketing buzz and demand and then get the retail stores to pay wholesales prices for his cds. He created demand. I study it every day.&#. He made many of his own mistakes.

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Align Your Startup With Today’s Customer Paradigm

Startup Professionals Musings

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

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GM exits car-sharing business and shuts down Maven

TechCrunch LA

The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. Below is a screenshot of the email sent Tuesday morning to Maven customers. Maven had paused service due to the COVID-19 pandemic. Image Credits: Screenshot/Maven email.