Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Then set your goals. Pick your fit.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

MARCH 28, 2012

A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power. Exceed customer expectations. Continuous customer service innovation.

Custom 104

Custom Customer Startup Organization 104

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. 10) Rob, why does the world need RingRevenue? .

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

JUNE 25, 2022

Assess customer demand. Do customers really need what you want to do, or might they see it as “nice to have?” In the relevant market large enough, and growing fast enough, to make it a profitable opportunity? What do you envision your business looking like in five to ten years? Education and training roadblocks.

Startup 115

Startup Resource Training Ideas 115

Startup Professionals Musings

APRIL 18, 2022

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. They did everything right, but the market just wasn't ready. We don't quite get it.

Startup 89

Startup Technical Review Technology Social Media 89

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JULY 18, 2020

Either could improve the statistic that half of startups fail within the first five years. You probably realize that the leading edge is very near the bleeding edge, where only early adopter customers dare to tread. On the other hand, if you wait for competitors to get there first, you may be left in the dust with no customers.

Entrepreneur 121

Entrepreneur Startup Statistics Course 121

Startup Professionals Musings

JANUARY 6, 2019

It also starts with a good summary of the intangibles, summarized as the five rules of relevancy, by Mark Zawacki: A startup needs to be relevant and stay relevant. Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. A startup must gain balanced traction.

Startup 97

Startup Education Custom Customer 97

Both Sides of the Table

APRIL 12, 2018

But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Why did Ring become an enormous success when it produced a hardware product and the market keeps saying, “hardware is too difficult to scale?” Here are my views … 1. we were sold on the concept immediately. We weren’t sure.

Startup 247

Startup Pricing Product Marketing 247

TechCrunch LA

DECEMBER 31, 2022

Shared electric scooters came onto the scene five years ago with a promising vision of getting people out of cars and onto greener modes of transportation. What type of market, if any, is the right one? A spokesperson recently told us that Los Angeles is Lime’s biggest American market today. Paris: To ban or not to ban?

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257

Startup Professionals Musings

APRIL 27, 2022

Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur.

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

FEBRUARY 4, 2019

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73

.Net Examples Custom Customer 73

Tech.Co

FEBRUARY 19, 2017

To grow your startup, you need to analyze the market forces in the industry you want to invest in. Finding an Opportunity in the Flower Market. Through her passion, she discovered an opportunity in the flower market. However, 45 percent of the flowers are wasted even before they reach the market. grown flowers.

Marketing 36

Marketing Startup Commerce Design 36

socalTECH

DECEMBER 5, 2014

After that I worked for five years in at Cisco working on consumer networking and enterprise networking. Irrigation is not generally known as a leading edge market. Manrique Brenes: We see ourselves in the home automation market, and not as an irrigation company. That''s a big market. How do you get to market?

Demand 258

Demand Startup Southern California Marketing 258

socalTECH

NOVEMBER 22, 2013

Over the last few months, we''ve been coming out to the market much more aggressively. Ian Miller: The traditional database market was based on what is called the relational model. I then spent the next ten years in the Far East, spending five years in Hong Kong, and five years in Singapore. What is your background?

Startup 198

Startup Yahoo Software Education 198

socalTECH

NOVEMBER 30, 2009

We've now been operating for five months, and have become the leading web service for mobile fundraising in the country. What kinds of customers are using your service? We've gotten over 80 paying customers in our five months we've been deployed. Daniel Scalisi: I've been in the mobile market for fifteen years.

Mobile 162

Mobile Web Startup Custom 162

Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Peak of inflated expectations.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Startup Professionals Musings

SEPTEMBER 18, 2019

Assess customer demand. Do customers really need what you want to do, or might they see it as “nice to have?” In the relevant market large enough, and growing fast enough, to make it a profitable opportunity? What do you envision your business looking like in five to ten years? Education and training roadblocks.

Startup 94

Startup Resource Training Ideas 94

Startup Professionals Musings

JULY 19, 2019

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. They did everything right, but the market just wasn't ready. We don't quite get it.

Technical Review 87

Technical Review Technology Startup Social Media 87

socalTECH

OCTOBER 21, 2014

Nanxi Liu: We started the company in the summer of 2012, with five totally random people. Explain how five strangers all ended up starting a company together, exactly? Zach had built one of the top ten education apps in the App Store, and after they started talking, Zach also decided to drop out of college and join as a co-founder.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

APRIL 11, 2013

I don''t know if you''ve heard, but it''s actually tough for music teachers, tutors, and others to truly find enough customers to pay their bills and keep them involved in their passions. Five or six years ago, when we started, Amazon was crushing it, and Zappos was crushing it. Who''s your ideal customer for this?

Startup 260

Startup Education Study Ideas 260

Startup Professionals Musings

FEBRUARY 9, 2018

To organize my thoughts, I found a new book, “ Burn the Business Plan ,” by Carl Schramm, who speaks from experience founding five companies, working major corporate roles, and being an active venture investor. The real value of a college education is in learning how to learn, since markets and business models are changing so fast.

Startup 72

Startup Entrepreneur Incubator Guide 72

Startup Professionals Musings

JUNE 30, 2013

It also starts with a good summary of the intangibles, summarized as the five rules of relevancy, by Mark Zawacki: A startup needs to be relevant and stay relevant. Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. A startup must gain balanced traction.

Startup 117

Startup Education Custom Customer 117

socalTECH

DECEMBER 6, 2019

Sometimes, the call is quick and easy five minutes, sometimes we have to ask a lot of questions to make sure we have everything we need. My background is in marketing and sales and consulting, and for the past eight years since graduating from school, I have been spending time diagnosing issues within multiple kinds of organizations.

Startup 100

Startup Encino Los Angeles Ventura 100

Startup Professionals Musings

MAY 28, 2012

Montgomery, which does a great job of laying out specifics, but also starts with a good summary of the intangibles, summarized as the five rules of relevancy, by Mark Zawacki: A startup needs to be relevant and stay relevant. That means educating targeted supporters is key, even before you start to sell. A startup must gain traction.

Startup 99

Startup Education Custom Customer 99

Startup Professionals Musings

DECEMBER 17, 2016

It also starts with a good summary of the intangibles, summarized as the five rules of relevancy, by Mark Zawacki: A startup needs to be relevant and stay relevant. Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. A startup must gain balanced traction.

Capital 58

Capital Startup Education Custom 58

InfoChachkie

MARCH 9, 2019

Successful serial entrepreneurs know that their relationships are valuable assets worthy of careful nurturing – employees, investors, customers and suppliers are loyal to entrepreneurs they trust and trust is built on honesty and integrity. Don’t assume your customers will properly divine your intentions – they probably won’t.

Startup 100

Startup Netflix Entrepreneur Metrics 100

socalTECH

APRIL 27, 2015

We were a little early in that market, doing outsourcing, offshore, and managed crowdsourcing. My cofounder and I came up with this concept, and had been talking for awhole about how fragmented the overall market is for online ordering. That went okay for a year and a half, but I soon burnt out finally, and decided to move on.

Cornerstone OnDemand 100

Cornerstone OnDemand Startup Social Media Outsource Development 100

Startup Professionals Musings

JULY 28, 2019

Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur.

Startup 93

Startup Entrepreneur Capital Examples 93

socalTECH

FEBRUARY 19, 2016

Our core business is around a glam bag program, a monthly subscription which costs $10 a month, which delivers a themed,curatated makeup bag containing five full size or deluxe samples from top beauty brands. Before that, I was heading up global consumer marketing for entertainment, sports, and video at Yahoo. delivering value.

Commerce 100

Commerce Content Sample Yahoo 100

socalTECH

MAY 28, 2013

The customer gets a great price, and the retailer gets both a new customer and a new sale. You can walk into any audio/video store, including Best Buy or Home Depot, and negotiate with the sales or customer service representative. I owned and ran my own search marketing company, and started and ran a digital consulting company.

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

AUGUST 15, 2018

Either could improve the statistic that half of startups fail within the first five years. You probably realize that the leading edge is very near the bleeding edge, where only early adopter customers dare to tread. On the other hand, if you wait for competitors to get there first, you may be left in the dust with no customers.

Startup 56

Startup Entrepreneur Statistics Course 56

Startup Professionals Musings

MAY 10, 2014

Either could improve the statistic that most startups fail within the first five years. You probably realize that the leading edge is very near the bleeding edge, where only early adopter customers dare to tread. On the other hand, if you wait for competitors to get there first, you may be left in the dust with no customers.

Startup 110

Startup Entrepreneur Statistics Course 110

Startup Professionals Musings

MARCH 1, 2015

Assess customer demand. Do customers really need what you want to do, or might they see it as “nice to have?” In the relevant market large enough, and growing fast enough, to make it a profitable opportunity? What do you envision your business looking like in five to ten years? Education and training roadblocks.

Startup 109

Startup Resource Training Ideas 109

Startup Professionals Musings

NOVEMBER 2, 2014

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. They did everything right, but the market just wasn''t ready. We don''t quite get it.

Startup 104

Startup Technology Social Media Entrepreneur 104

Startup Professionals Musings

FEBRUARY 7, 2012

Too many entrepreneurs develop a new product without regard to market demand, then build an entire strategy based on creating a need, rather than acting on an existing market need. The best startups find a way to drive the market with their technology, rather than push their new technology-driven ‘solution’ on the marketplace.

Technology 91

Technology Funding Competition Entrepreneur 91

Startup Professionals Musings

FEBRUARY 20, 2013

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

Entrepreneur 111

Entrepreneur Startup Content Media 111