Berkonomics

APRIL 16, 2020

COVID will become a word used in the past tense. Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan. Are you salespeople making few if any sales because your prospective customers are distracted by their own problems? Everything will recover. Stocks will climb again.

Layoffs 218

Layoffs Sales News Marketing 218

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service?

Resource 156

Resource Competition Examples Customer 156

Berkonomics

JANUARY 13, 2022

Email readers, continue here…] But what about the pause to celebrate? To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Take with you the best wishes from those in your past and build upon the education you received with this effort.

Writing 156

Writing Entrepreneur .Net Sales 156

Berkonomics

AUGUST 3, 2023

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Many accelerators have come and gone during these past five years. For those of you who fit that description, nice work.

Venture Capital 295

Venture Capital Startup Class Invest 295

Both Sides of the Table

MARCH 29, 2014

They get pissed off if a senior executive at Google doesn’t take a meeting with them, if people are late to their meetings or if they have emails that are unreturned. And they take out that resentment against anybody else that may show signs of one of these past patterns. But how do you get past gate keepers?

Venture Capital 389

Venture Capital Email Startup Conference 389

Startup Professionals Musings

FEBRUARY 19, 2021

An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Have "customers", not "clients."

Startup 150

Startup Slides Email Customer 150

TechCrunch LA

JULY 16, 2020

For the greater Los Angeles-based Openpath, the new funding offers a chance to boost its sales and marketing efforts and develop new security-focused products for companies and property managers trying to woo tenants back to the shared office space during a global pandemic.

Los Angeles 177

Los Angeles Mobile Sales Venture Capital 177

Berkonomics

JULY 11, 2013

There is such leverage in high gross profit margins once a company is past breakeven. That’s impressive sales leverage. All of these new tools are used to drive sales of the incremental unit, sales that would have been lost if not for the ability to recognize specific qualified buyers from within the general public.

.Net 207

.Net Sales Tool Social Network 207

Tech Zulu Event

MARCH 20, 2015

One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today. The remaining 20% should include direct sales. Build Trust.

Email 40

Email Marketing Customer Custom 40

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162

Customer Custom Technical Support Startup 162

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Customer Custom Tips 280

Berkonomics

AUGUST 1, 2013

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. You will recognize the value of these for any business, even if they have not been in common use in the past. CHURN (% customer cancelling each month). CHURN (% customer cancelling each month).

Acquisition 189

Acquisition Statistics Sales Customer 189

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

TechCrunch LA

OCTOBER 5, 2020

Past investors also included Y Combinator, where GrubMarket was part of the Winter 2015 cohort), and for some more context, GrubMarket last raised money in April 2019 , $28 million at a $228 million valuation, a source says. “We had to limit our daily delivery volume in some regions, and put new customers on waiting lists.”

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 There is still infinite room for new startup sales modes and models. This gives rise to the personalization and customization that we all want. Big data:” learning from the flood.

Startup 126

Startup Social Media Entertainment Metrics 126

Berkonomics

AUGUST 2, 2018

There are exceptions, based upon cost of sales. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more. Mercedes offers a premium automobile with its customers expecting luxury first, quality second, service third, and price a distant fourth.

Pricing 226

Pricing Competition Examples Class 226

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 31, 2012

It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future. I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston.

Startup 319

Startup Sales Course Competition 319

Berkonomics

SEPTEMBER 19, 2019

If so, is it one critical customer or a trend? Is it time to focus more resources upon collections, credit research, or even time to “fire some customers” who continually break your rules or take up too much of your resources? Are receivables collections slowing? Keep the information to yourself? What form should an alert take?

News 120

News Statistics Resource Sales 120

TechCrunch LA

JULY 19, 2022

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. Over the past decade, they saw the differences in relationships as brands began to start more online. She went on to write, “Dee and Josh are the exact right team to tackle it.

Product 191

Product Funding Technical Review Equity 191

Berkonomics

DECEMBER 30, 2021

Email readers, continue here…] We who invest look for patterns from previous experience. Some of those patterns help us to spot and avoid problems we have seen play out in the past, often to disastrous conclusion. Investor pattern match.

Entrepreneur 156

Entrepreneur Training Invest Email 156

Berkonomics

NOVEMBER 28, 2013

How do you judge a company’s prospects, if a corporate business-to-business sale has to be your game? Just to be up front, as an investor, I am allergic to companies which rely on making potentially huge sales to corporate clients. Email readers, continue here.] Read on! - DB.

Startup 214

Startup Sales Product Customer 214

Berkonomics

AUGUST 13, 2015

Dave’s note: John Huston is founder and past manager of the 300+ member Ohio TechAngel Funds and a past Chairman of both the Angel Capital Association and the Angel Resource Institute. . Cash spent on activities which do not burnish your attractiveness is cash squandered as you prepare for the sale. By John Huston.

Template 120

Template Activity Sales Resource 120

Berkonomics

OCTOBER 3, 2019

There will always be times when salespersons or associates provide you with projections for future sales that reflect their inherent optimism. Fifty percent of the salesperson’s forecast rolls into cutting 50% of the sales VP forecast, making 25% of the initial salesperson forecast the operating budget. The rule of the 50’s.

Sales 120

Sales Course Resource Email 120

Both Sides of the Table

OCTOBER 25, 2014

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. So does the enemy who is fighting for the customer to choose another vendor. If they find great pieces on you from your past PR they are more likely to want to talk. Ironic, of course.

Press 415

Press Google Course Writing 415

Berkonomics

OCTOBER 25, 2012

In past insights, we’ve explored data gathering and dashboards for tracking the most important information to manage your company. If so, is it one critical customer or a trend? Email readers, c ontinue here.] An alert does not have to be too detailed or too long. Are receivables collections slowing?

News 166

News Statistics Resource Sales 166

socalTECH

JUNE 9, 2010

Last week, Los Angeles-based HauteLook (www.hautelook.com), an online private sales site, scored a major round of funding--raising $31M from Insight Venture Partners. Adam Bernhard: We're a platform that does flash sales. Adam, thanks for the time. We work on behalf of brands, as a web site that has a membership base of over 2.5

Sales 224

Sales Email Startup Sample 224

Berkonomics

JUNE 4, 2015

This week, our guest post is by David Steakley, a past President of the Houston Angel Network, and a reformed management consultant. Especially for a provider of a virtual good or service, costs of goods sold do not scale with sales, as they do in the real world. I have a positive fetish for recurring revenue.

Acquisition 120

Acquisition Customer Custom SaaS 120

Berkonomics

OCTOBER 13, 2016

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service?

Resource 120

Resource Competition Examples Customer 120

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. I knew that every dollar I spent to acquire a customer resulted in a 4x return.

SaaS 100

SaaS Yahoo Advertising Customer 100

InfoChachkie

SEPTEMBER 24, 2012

A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. In particular, the Chick-fil-A Monday counter-protest resulted in a one-day sales record for the franchise. Stakeholder Responsibility.

Entrepreneur 203

Entrepreneur Email Sales RSS 203

Berkonomics

OCTOBER 8, 2015

Email readers, continue here…] First there comes a sense of relief, knowing that you no longer need to worry over daily cash or threats to your net worth. To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Many fail multiple times.

Entrepreneur 120

Entrepreneur Writing .Net Sales 120

Both Sides of the Table

JANUARY 16, 2012

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?

Develop 366

Develop Development Funding Venture Capital 366

Berkonomics

SEPTEMBER 26, 2019

Email readers, continue here… ] California is interested in protecting personal information that can be associated or linked with a particular person or household. But who relies upon up to ten- year old census data which has no IP addresses or email addresses? Now back to our story…. What’s covered? The good news.

Sites 149

Sites Email Google Course 149

Berkonomics

JUNE 8, 2017

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Many accelerators have come and gone during these past five years. For you who fit that description, nice work.

Venture Capital 266

Venture Capital Class Invest Equity 266

Eric Greenspan

MAY 7, 2013

Mommy bloggers are one of the most influential social networking resources that lead to increased awareness and sales. Either you get multiple email addresses tied to the same URL or vice-versa.) Complete this quick form or email sales@zodiac805.com. Great service!”

IBM 154

IBM IBM Email Research 154

Both Sides of the Table

AUGUST 21, 2011

Two big themes have emerged in my head in the past 3 years: offline / online integration and mobile computing. Nordstrom sales reps are trained to do this to, but of course they can’t know every customer that walks around the store. Many of my daily deal email offers get auto-sorted in Gmail and I never see them.

Mobile 329

Mobile Advertising Media Marketing 329