Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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Berkonomics

MAY 16, 2019

The five strategies: Picking one to emphasize. There are five strategic positioning areas for you to consider. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. So, how do you position yourself to be a stand out? That’s our subject this week.

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socalTECH

FEBRUARY 1, 2013

Amazon Studios , the media and production arm of Amazon.com, said Thursday that it has greenlighted five children's shows as part of its Amazon Prime studio efforts. Amazon.com has been ramping up efforts in Southern California through Amazon Studios, to attract new content for its video streaming service.

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socalTECH

MARCH 27, 2014

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software' The product had been launched in September of 2013. READ MORE>>.

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Berkonomics

MARCH 15, 2012

In the creation of a new enterprise, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. Second: Market risk. Are you ahead or behind the market with your product or service?

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socalTECH

DECEMBER 14, 2016

Santa Monica-based TigerText , the developer of a secure text messaging solutions which has seen widespread adoption in the healthcare industry, said it now has over 3,000 healthcare customers, after adding over 300 healthcare organizations in 2015. TigerText says it now powers five of the 10 largest health systems in the U.S.,

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socalTECH

JANUARY 8, 2016

Successful startups adopt the five pillars of design thinking -- Empathize, Define, Ideate, Prototype and Test. Read the rest of Five Things Startups Must Do to Rev Up Business in 2016. Continued.). Continued.). READ MORE>>.

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Xconomy

NOVEMBER 7, 2016

. “Cognitive computing,” artificial intelligence, machine learning, and advanced data analytics are evolving companies’ understanding of their customers in game-changing ways. Here are the top five ways technology has impacted us this year. The Device-Agnostic Customer Experience. The All-Important User Experience.

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InfoChachkie

MARCH 1, 2012

Article first published as Five Business Tips From The Beatles on Technorati. Your startup should strive to offer as much value to its customers as possible. This part one of a two part series; you can access part two HERE. Note: This is an installment in the Iconic Advice series.

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Berkonomics

JUNE 18, 2015

There are five basic kinds of internal risks than a business faces over time. Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical.

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socalTECH

SEPTEMBER 30, 2014

Vonjour (www.vonjour.com), a Los Angeles startup, has developed a cloud-based customer support and phone system which, in addition to handling all of a company''s usual enterprise phone needs--also lets employers harness employee smartphones to deal with customer support issues, make calls, and interact with customers directly from a mobile app.

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InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

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InfoChachkie

FEBRUARY 20, 2012

Along with your cash, customers and employees, a healthy startup culture will prove to be one of your most precious assets. . Bill’s advice reflects Microsoft’s hardnosed culture, which encourages internal competition and a ruthless pursuit of the truth. As noted in Core Values , the culture of your startup is entirely in your hands.

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Startup Professionals Musings

JUNE 30, 2019

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer.

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Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

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Customer Custom Technical Review Design 54

Startup Professionals Musings

JULY 14, 2023

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Bargaining power of customers.

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Competition Startup Framework Pricing 88

Tech Zulu Event

AUGUST 14, 2013

Here are five things to consider before launching your fashion brand online. Defining Your Customer Base. Before you launch your fashion brand, you need to define your customer base. Once you have defined your customer base, you need to create a voice that matches. Interacting With Your Customers.

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InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don''t Force It.

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Startup Professionals Musings

SEPTEMBER 8, 2010

Porter proposed a Five Forces framework for analyzing the competitive environment which I think still makes a lot of sense today. Every startup should size his product or service in the context of these five forces: Intensity of competitive rivalry. Bargaining power of customers. Either way you lose. Way back in 1979, Michael E.

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Startup Competition Pricing Framework 86

socalTECH

MARCH 19, 2021

Details on the exact customers and financial impact of those contracts were not announced. The company said the wins came from Five Eyes (FVEY) customers, the intelligence alliance which includes Australia, Canada, New Zealand, the United Kingdom, and the United States.

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Berkonomics

DECEMBER 29, 2022

What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Can we rapid prototype this idea into a product and try it out on potential customers? Are we missing something those customers think they need, or want so badly they will wait and later pay?

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Startup Professionals Musings

OCTOBER 24, 2020

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Bargaining power of customers.

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Competition Startup Framework Pricing 151

Startup Professionals Musings

APRIL 23, 2017

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm. Product development chasm.

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Customer Custom Entrepreneur Technical Review 76

socalTECH

NOVEMBER 10, 2016

Los Angeles-based Newegg , the tech focused e-commerce provider, said this morning that it has linked up with FedEx, which will let its customer order and hold packages for pickup at FedEx locations. Newegg said customers can ship their packages to those locations for hold free of charge for up to five business days.

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NewEgg Commerce Los Angeles Customer 211

socalTECH

SEPTEMBER 20, 2021

Los Angeles-based electric vehicle charging network operator EVgo says it has launched a new, customer loyalty program, called EVgo Rewards. According to the company, its program allows EV drivers to earn points towards free fast charging sessions.

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Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

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Customer Custom Startup Content 99

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don''t Force It.

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Customer Custom Template Startup 153

socalTECH

SEPTEMBER 10, 2015

Ampsy said that Rucker has been using Ampsy to find "super fans", and giving those influencers shout outs, special offers, and more, and also to help enhance the buzz from Rucker's concerts; the company said the result was social engagement that went out three to five days longer than usual after those concerts. READ MORE>>.

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Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Appeal to all your customer senses all of the time.

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Customer Custom Social Media Startup 136

socalTECH

SEPTEMBER 24, 2021

Interlink says the new engineering team initially will include five engineers. The company said the move will help it extend its European presence and customer base. Interlink Electronics said the new group will be based at an "innovation hub" near the University of Strathclyde in Glasgow, Scotland.

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Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

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Customer Custom Networking Entrepreneur 93

Berkonomics

JUNE 25, 2020

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100. The lower, the better.

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TechCrunch LA

MARCH 20, 2019

Postmates is launching a new feature called Postmates Party that lets customers within the same neighborhood pool their orders. In return, these customers get the food delivered for free, eliminating a major pinch point for potential Postmates users. The feature is now available in Chicago, Las Vegas, Long Beach, Calif.,

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Startup Professionals Musings

MARCH 25, 2023

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $53B public company, and now growing revenue. High customer loyalty and high team passion.

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Startup Professionals Musings

MARCH 28, 2012

A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power. Exceed customer expectations. Continuous customer service innovation.

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Customer Custom Startup Organization 104

Startup Professionals Musings

JUNE 17, 2023

You need partners, team members, investors, vendors, and customers. Tommy Spaulding, in his classic book, “ It’s Not Just Who You Know ,” categorizes relationships into five levels, like floors of a building, and identifies the attributes of relationships at the different levels. Marty Zwilling

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Startup Professionals Musings

OCTOBER 18, 2010

In the book, and in his popular lecture series, he says you can do it yourself, and outlines five steps to success, which I have adapted a bit for startups as follows: Analyze existing media, social media, and your demographics. Get to know the five W’s of these and others – who, what, where, when, and why. Pick your fit.

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