Startup Professionals Musings

JUNE 25, 2023

A common initiative I hear from business owners today is their effort to improve the customer experience. To achieve real growth, business leaders need to improve both employee as well as customer experiences. Flexible – listen to allow flex hours and customization. Responsive – empower employees to help peers.

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Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. As a business advisor, I’m always looking for guidance on leadership practices that work, and I was impressed with the classic book, “ The Leadership Mind Switch ,” by D.

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Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers.

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Startup Professionals Musings

OCTOBER 21, 2023

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Start selling it before you build it.

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Startup Professionals Musings

OCTOBER 31, 2022

If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni. He brings real-life insights from his organizational health work with thousands of business leaders around the globe. Galvanizing: rally a team and customers for action.

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Berkonomics

JULY 27, 2017

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. Together we would work out solutions in the form of new functions, new controls, new reports, and new safeguards. Find one to teach you.

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Startup Professionals Musings

SEPTEMBER 6, 2023

In my experience, it’s all about work-life balance and enjoying the role. Over my years in business, I have accumulated a list of recommended strategies for keeping cool and calm in the face of increasing demands at work. Make every effort to have your mind be totally present for each challenge from a team member or customer.

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Startup Professionals Musings

APRIL 4, 2021

Many entrepreneurs waste too much time on low-priority administrative tasks, procrastinating on higher priority but tougher tasks, resulting in last minute crises, and failure to complete the critical work that people are really expecting of them. Pacing yourself will take you further than non-stop working. Avoid these.

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Startup Professionals Musings

MAY 3, 2023

The current surge of working remotely, driven by the pandemic and international freelancing, has challenged our thinking on collaboration and leadership, both within teams and outside, to other organizations. I offer here my interpretation of her five key leadership behavior principles: Help team members find meaning with work.

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Tech.Co

DECEMBER 4, 2020

Under Hsieh’s leadership, Zappos revolutionized the apparel industry, and e-commerce in general, by being one of the first to prioritize customer satisfaction and service. To build trust in e-commerce with the greater public, his company came up with innovative ideas and fostered new customer behaviors.

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TechCrunch LA

OCTOBER 19, 2021

Locale, based in San Francisco, enables customers to order from dozens of businesses, including bakeries and restaurants, and get them delivered in one box for just a $5 delivery fee. If a loaf of bread is $7, but you pay $15 for delivery, it doesn’t work for small-ticket items.”.

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Startup Professionals Musings

NOVEMBER 16, 2020

Yet there are many things about business and work that haven’t changed for a long time, and don’t need to change anytime soon. I was reminded of a number of these by a classic book, “ The Thing About Work: Showing Up and Other Important Matters ,” by Richard A. This is not about clocking in to work. Showing up still matters.

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Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Startup Professionals Musings

FEBRUARY 12, 2021

The future of work is definitely changing, accelerated by the current pandemic. Obviously, more work from home is likely one of the results, but that alone could actually be less satisfying, with its reduced ability to interact with peers, and all the distractions of a home and remote environment.

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Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers. Build relationships and stop surveying customers.

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socalTECH

MARCH 23, 2020

Irvine-based outsource customer support provider Alorica said last week that it is ramping its "Alorica-At-Home" program, its existing work-at-home program for customer service.

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Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Startup Professionals Musings

FEBRUARY 11, 2022

It’s time to take the drudgery and dread out of work at your business. You don’t like it, millennials won’t put up with it, and current productivity levels at work continue to decline. Only 34 percent of American workers are even engaged at work today. Sophie Wade. More people as a substitute for technology is not a solution.

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Startup Professionals Musings

MARCH 20, 2023

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Look for customer willingness and ability to pay.

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socalTECH

MARCH 30, 2020

Anaheim-based IronOrbit , which provides virtualization and cloud services for businesses, says it has geared up to help other businesses set up remotely, as a result of work-from-home measures to counter the coronavirus pandemic. The company did not say which customers it has moved nor how much it charges for its services.

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Startup Professionals Musings

MARCH 29, 2023

Glei, “ Manage Your Day-to-Day ,” which asserts that working consistently and frequently on something makes it possible to accomplish more, with greater originality, than spasmodic bursts of effort. Frequent discussions with peers and customers on open questions will keep you from being led astray by your own biases.

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Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

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TechCrunch LA

MAY 3, 2022

She worked on Wall Street as an investment banker for a few years in New York before returning to Houston with a job in energy. The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. The company will be working on additional business resources.

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Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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Startup Professionals Musings

APRIL 12, 2023

Leading change is even harder, trying to balance the demands of the customers against the needs and expectations of employees. In parallel with fulfilling your own needs, always use your power to fulfill the needs of customers and team members. You can change products and services, but service and quality to customers must endure.

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Startup Professionals Musings

AUGUST 6, 2021

I have always assumed that strong work relationships are the key to productivity, as well as you feeling good and having fun at work. If you are in this category, I recommend you take a look at a new book, “ Work Better Together ,” by Jen Fisher and Anh Phillips. Longer work hours mean greater productivity.

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Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

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Startup Professionals Musings

MARCH 7, 2022

Startup work environments are always chaos, but they can still be great environments to work in, or they can be terrible. Whether yours is terrible or great, that same tone flows out to your customers, and regulates your productivity inside. Choose to choose to make your work environment great. Marty Zwilling.

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Startup Professionals Musings

NOVEMBER 25, 2022

After many years working in business and investing in startups, I’m convinced that the primary reason for new business and career failures is NOT a lack of skill or money, but people giving up too quickly on their dreams and goals. By contrast, Edison persevered and designed a working light bulb after thousands of failures.

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Tech.Co

APRIL 7, 2020

The current Covid-19 pandemic has had an epochal effect on businesses, and even the humble office space has taken a blow, with millions of us now working from home. While most companies are able to continue operating with employees remote working, what about those businesses where the office itself is the revenue model?

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Startup Professionals Musings

MARCH 18, 2022

Instead of sizing up new opportunities and actively courting every new customer, you start worrying about cutting costs, repeatable processes , and overtaking known competitors. As a consultant, I hate to see you lose that startup focus on innovation, change, and customers. Use external sources for growth and change versus internal.

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Startup Professionals Musings

FEBRUARY 25, 2022

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

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