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How powerful has new media advertising become?

Berkonomics

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. And here’s the most powerful new media model. The post How powerful has new media advertising become?

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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

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Premature scaling can kill your business.

Berkonomics

This form of thinking has been unusually true during the current rise of social media platforms, where market share became the primary goal of a company, with revenues and profitability to follow later. Typically, when you bring a VC onboard, you increase the risk, the reward, and the definition of the size for a successful exit.

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Four ways to find new business in the new year

Berkonomics

Owned media comes from the databases you own, such as your company’s web site, email. newsletters, profiles in social media, or apps you have created requiring registration or download. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

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One Small Change I Made That Improved My Daily Mental State

Both Sides of the Table

At nighttime I don’t check my email or social feed right before bed, which helps me from having last-minute anxiety before going to sleep. But more concerning for me is that I often found myself checking email or social feeds in bed in the morning and this is a TOTAL waste. Am I going to delete other social media apps?

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. Using recognized experts and social media influencers turns the marketing context into teaching as opposed to selling.

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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

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