socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

MAY 14, 2020

Irvine-based Prodoscore , which develops software for monitoring employee productivity, has raised a Series A funding round, led by Troy Carter. According to Prodoscore, the funding goes towards sales and product development. Size of the investment was not announced. Sam Naficy is CEO of Prodoscore.

Santa Monica 113

Santa Monica Demand Product Software 113

Berkonomics

MARCH 3, 2022

If it becomes a part of your long-term sales message, there is risk that you will set expectations you cannot achieve. Offer “fast” when it works for you to close a sale that would not have been likely otherwise. Back to Red Adair…. Red Adair said, “…pick any two.” There are other ways to describe this.

Resource 156

Resource Sales Pricing Startup 156

TechCrunch LA

SEPTEMBER 13, 2021

GrubMarket , which provides software and services that help link up and manage relationships between food suppliers and their customers — which can include wholesalers and other distributors, markets and supermarkets, delivery startups, restaurants, and consumers — has picked up $120 million in a Series E round of funding. .

Startup 249

Startup Platform Software Los Angeles 249

Both Sides of the Table

JULY 21, 2014

Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. In the software industry we’ve always had a term that’s a bit of an anachronism called “shelfware.” For what purpose are they using your software?

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. The firm said it has opened up a London office, and hired on Robert Goldsmith as Director of Demand Partnerships as part of its efforts in Europe. Goldsmith was previously a Sales Director at KAYAK.

Advertising 113

Advertising Demand Los Angeles Platform 113

TechCrunch LA

SEPTEMBER 13, 2021

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses. Image Credits: SpotOn.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

Frank Addante

APRIL 9, 2013

Selling enterprise software is completely different than selling digital ads. Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

socalTECH

AUGUST 7, 2012

Newport Beach-based JustEnough Software , the developer of demand management and sales forecasting software, reported a win today with PC products maker VisionTek. JustEnough said VisionTek is using its product to improve sales forecasting and purchasing. Financial terms of the deal were not announced.

Demand 133

Demand Sales Mobile Software 133

socalTECH

AUGUST 14, 2013

According to the company, the new, Central European headquarters for the firm will serve as a sales and business center for clients based in Europe. The Trade Desk is headed by online advertising vet Jeff Green, and provides demand side, real-time bidding software for advertising agencies. READ MORE>>.

Ventura 159

Ventura Advertising Demand Software 159

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

Marketing 100

Marketing OpenX Demand Sales 100

socalTECH

OCTOBER 3, 2008

Pasadena-based Guidance Software, a developer of digital forensics software, said Friday that it has hired on Grant Johnson as the firm's new Vice President of Marketing. Johnson joins the firm from FileNet, where he also served as VP of marketing. Johnson has also served at Frontbridge and Symantec.

Software 100

Software Symantec Marketing Pasadena 100

socalTECH

OCTOBER 24, 2011

Newport Beach-based JustEnough Software reports it has signed a new customer in New Zealand. According to the company, it has signed Icebreaker, a developer of outdoor merino wool apparel, as a customer of its sales and demand planning software. JustEnough software is headed by Malcolm Buxton. READ MORE>>.

Customer 140

Customer Custom Demand Software 140

TechCrunch LA

AUGUST 9, 2022

It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 Roughly half used some software on premises or in the cloud, but none of it did the trick both for the salons or their customers.

Help 195

Help Startup UCLA Tool 195

socalTECH

AUGUST 7, 2012

Viridity Energy , a developer of demand-side management software for managing the smart grid, has raised $15M in an investment round from Mitsui & Co. READ MORE>>.

Demand 113

Demand Platform Sales Invest 113

socalTECH

DECEMBER 27, 2018

Are there any technology innovations, gadgets, devices, software that you found most interesting in 2018? Consumer companies will continue to dominate headlines, but I think the companies that shined brightest in SoCal this year were B2B software companies, many of which may have the option to go public. Prior to the L.A.

Southern California 133

Southern California SoCal Culver City Venture Capital 133

Berkonomics

JANUARY 3, 2013

Even though that reduced short term earnings, lease revenues over time far outweighed any combination of sale and maintenance revenues, and Xerox grew into a major company based upon its innovation and its recurring revenues. Email readers, continue here.] Think of the portion of fixed overhead covered by recurring revenues.

Outsource Development 197

Outsource Development Software Review Sales Demand 197

Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. COGS” represents the amount that each sale costs you. Not necessarily.

Startup 227

Startup Venture Capital Sales Course 227

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities.

Social Media 235

Social Media Demand Activity Marketing 235

Tech.Co

MAY 6, 2022

Ecommerce company Shopify supports small businesses with technology like ecommerce website builders and retail Point of Sale systems. Plus, Shopify says, “inventory placement algorithms” can predict demand in order to better route inventory. Shopify is paying $2.1 Is Shopify right for you?

Networking 123

Networking Press Newsletter Startup 123

TechCrunch LA

APRIL 12, 2018

Battery isn’t the only marquee investor to find value in ServiceTitan’s business developing software managing day labor. And as Battery Ventures investor Sanjiv Kalevar noted in a blog post last year , the opportunity for software companies serving blue-collar workers is huge.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Both Sides of the Table

JUNE 25, 2015

I take my hat off to people like Adam Miller , the CEO of LA-based Cornerstone on Demand, who started at the exact same time as I did (November 1999) and is still the CEO but now of a public company valued at around $2 billion. Mark has led two public company software companies before – both to billion-dollar outcomes.

Demand 150

Demand SaaS Startup Sales 150

TechCrunch LA

OCTOBER 7, 2021

An edtech startup called Entity Academy — which provides women with training, in areas like data science and software development; mentoring; and ultimately job coaching — has raised $100 million on the heels of strong growth of its business, and an ambition to improve that ratio.

Mentor 297

Mentor Training Startup Course 297

TechCrunch LA

AUGUST 30, 2022

Genies charges a 5% fee on each sale, allowing creators to keep the majority of the revenue they earn on each transaction, Nigam said, contrasting that with the 50%+ fee Meta charges for NFTs within its Horizon Worlds metaverse. An image of the Genies platform showcasing a fashion collection designed by creator Ian Charms.

Geni 219

Geni Silver Lake Startup Platform 219

Berkonomics

NOVEMBER 12, 2015

If it becomes a part of your long term sales message, there is risk that you will set expectations you cannot achieve. Offer “fast” when it works for you to close a sale that would not have been likely otherwise. Red Adair said, “…pick any two.” He describes his choice as “cost, quality or scope. Pick two. “.

Resource 120

Resource Sales Pricing Demand 120

Startup Professionals Musings

OCTOBER 22, 2021

Take advantage of software tools to automate routine business functions, like taking and delivering orders. Use free e-commerce software and services like PayPal before building an expensive customized solution. A great way to make more money more easily online is to replace one-time sales with automatically renewing subscriptions.

Technical Review 124

Technical Review Case Study Software Review Startup 124

TechCrunch LA

OCTOBER 5, 2020

“The only success criteria of my startup career is whether GrubMarket can eventually make $100 billion of annual sales,” he said to me over both email and in a phone conversation. ” I don’t doubt that he means it. Its opportunity comes in the form of disruption and a gap in the market.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. Deploying software in the cloud?

Technical Review 279

Technical Review Company Companies Southern California 279

SoCal Tech Calendar

MAY 14, 2010

A joint program with On Demand Advisors and Technology Council. If you are a software, cloud-computing or technology company and want to grow your revenue predictably and profitably, you should attend this 5 hour Revenue Acceleration Workshop. Thursday, May 20, 2010 -- Accelerate Your Revenue. See [link] (more).

Technology Council 100

Technology Council Cloud Computing Demand Design 100

socalTECH

JUNE 25, 2009

Carlsbad-based MaintenanceNet , a provider of extended warranty and maintenance contract management software, said Wednesday that the firm is expanding in Europe, due to what the firm described as "rising demand" in the region. Tags: maintenancenet expansion emea europe warranty contract software. READ MORE>>.

Software Review 100

Software Review Demand Software Sales 100

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Let us know in the comments below!).

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

JUNE 8, 2011

We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In April of 2010, we put up Dealcurent.com, and we started indexing number one on Google for daily deals software. We had our contest software, ArtisticHub, driving some revenue. How do clients license your software?

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

MARCH 14, 2022

There seems to be an insatiable demand from consumers for a better shopping experience, meaning they will pay a premium to a company that can present them a better match in products to their interests, without jeopardizing their good name. Don’t take shortcuts on these. Few people are paranoid about something they want and enjoy.

Customer 137

Customer Custom Technical Review Symantec 137

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. Darren Marble: I spent the last ten years in enterprise sales, selling enterprise software and services to Fortune 500 companies.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

SEPTEMBER 15, 2014

However, Los Angeles-based Agent Ace (www.agentace.com) thinks is has a much better way to find the best real estate agent for you: software algorithms. We spoke with Mazen Fawaz , founder and CEO of the startup, to learn why the company thinks it can do a much better job of finding you a real estate agent, by digging through home sales data.

Help 258

Help Startup Sales Customer 258

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.

Technical Review 131

Technical Review Case Study Mentor Software Review 131