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The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Going into projects, I want to understand. 1 - The client's business. What do they do, for whom and how?

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Quick Hack to Make Your Boss (and you) More Productive

Both Sides of the Table

“A study by Microsoft showed just how lethal interruptions are to productivity. He also write a nice post on limiting email and managing on the important / urgent matrix from the perspective on a recovering ex investment banker. This comment and blog post prompted me to write a post that has been in my queue for a long time.

Product 301
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Why I Backed a 24-Year-Old Trying to Assess Human Potential

Both Sides of the Table

Today Upfront Ventures is announcing that we’ve backed Rebecca Kantar ’s startup Imbellus , a company designed to assess human potential and ultimately change the way we teach children. Inevitably as a society we began “teaching to the tests” and we design curricula around proficiency in these basic skills.

Design 150
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Best Tips for Working from Home Effectively

Tech.Co

Designate a Work Area . According to a study from the Harvard Business Review , remote workers have a tendency to feel left out and even ganged up on when check-ins aren't part of the typical work schedule. You don't have to write out an hour-by-hour schedule or even keep track of your daily activities. Designate a Work Area.

Tips 160
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The 1/9/90 Rule of UGC & Why It’s OK to Have Lurkers

Both Sides of the Table

I stumbled upon the Question, “ What-is-the-motivation-behind-writing-public-reviews-and-tips-as-on-Amazon-Yelp-Foursquare-StickyBits-etc &# and took the bait. Or let’s face it – writing lots of answers on Quora. It’s existed in every online community and multi-user service that has ever been studied.

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Here Are the Details About Upfront Ventures’ Newest EIR – @Chamillionaire

Both Sides of the Table

And after one meeting they started asking for his advice about marketing, customer engagement, product design, monetization – whatever. It always started the same way – a founder would ask for an intro because they figured he could help with promotion.

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6 Reasons Why You Should Jump On The Startup Bandwagon

Tech Zulu Event

Now, you’re handling payroll and doing writing as well. You may even discover that you enjoy writing more than crunching numbers. Piaw Na, who spent over six years at Google, writes on Quora that she recommends fresh grads to join a startup instead of big companies. Evernote office image courtesy of Design Milk via Pinterest.

Startup 102