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How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. How do you make those events happen? What, exactly, does Event Farm do? We provide an event and experiential marketing platform. How did you start the company?

Sales 100
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What do you give up when you take outside investors?

Berkonomics

From the moment such an investor looks seriously at your company, the investor or VC partner is thinking of the end game, the ultimate sale of the company or even of an eventual initial public offering. There is no middle ground. Resetting your priorities Taking money from these sources involves resetting priorities over time.

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Why not share your liquidity success with those who got you there?

Berkonomics

Here’s a thought for you to recall later when and if the event happens. Some companies, especially those financed by angel or VC investors, have good, formal stock option plans with properly priced options set to reward all employees and managers in the event of a corporate sale. Well, that’s human nature.

Sales 480
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Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314
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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. But the number one reason sales stall when customers see the value in what you do is because they often don’t have a reason to buy NOW. The USP solves the, “Why Buy Me?”

Sales 328
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Post in Sales

Technology Council

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. The software sells for $50,000 to $400,000 per instance.

Sales 113
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VC investors: Don’t be greedy even if you can.

Berkonomics

First, the marginal exit event: Sometimes the end game or sale of the company is not a happy event for the early investors, including the entrepreneur or the founders. This makes for some head-rubbing when attempting to calculate the return on investment with a proposed sale. and there are those accumulated dividends. …and