Berkonomics

MAY 25, 2017

Five tactics to support each strategy seem a fair, even if arbitrary number. Here are several examples of tactics from my recent experience with companies where I serve as board member. Email readers, continue here…]. Assign one of our corporate employees to support sales and installation efforts by all distributors.

Resource 243

Resource Training Sales Demand 243

Berkonomics

SEPTEMBER 27, 2018

But the real asset became obvious to me at almost exactly five PM that day, when all eight stopped what they were doing and began using a tool they had licensed from a Florida company to find other Internet gamers to join them in playing intense first party shooter games over the ‘net. The surprise I could not ignore.

Sales 120

Sales Web Design Web Design 120

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? Lars Helgeson: We started about ten years ago, with an email marketing platform called CoolerEmail.

Email 240

Email San Diego Newsletter Startup 240

Berkonomics

JANUARY 26, 2017

The most striking example was the one hundred–million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. I admit that my dad taught me this when I was just a fifteen–year old kid starting a business and negotiating with suppliers for the first time.

Pricing 120

Pricing Sales Tool Equity 120

Startup Professionals Musings

FEBRUARY 5, 2020

Yet, in the interest of full disclosure, and an honest intent to save future entrepreneurs some grief and money, I would remind you that starting any business has key dependencies on at least five major elements, including product design and delivery, the right people on the team, adequate funding, a sizable market opportunity, and marketing.

Startup 131

Startup Entrepreneur Examples Customer 131

Berkonomics

AUGUST 15, 2013

An example would be a real time display of the value of the dollar against the yen. Think of labor efficiency (future product or service delivery impairment) or warehouse inventory (sales slowdown, supply chain management problems) as examples. Find metrics that will be “leading indicators” of trouble to come.

Metrics 184

Metrics Software Review Statistics Technical Review 184

Berkonomics

OCTOBER 13, 2016

Yet, there are constant examples of new entrants into a niche that grow, prosper and sometimes even become dominant. There’s an example of avoiding the encounter and losing the lead position when an opportunity to compete surfaces unexpectedly. At least that is the conventional wisdom. So when do we know which course to take?

Resource 120

Resource Competition Examples Customer 120

Startup Professionals Musings

MAY 12, 2021

For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.” Cold calls to strangers and email blasts are not so productive. You won’t need the multiple follow-ups and time to close new sales. Talk to real live customers in addition to marketers.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

socalTECH

MAY 17, 2019

We're in the space, and leading the thought process on what needs to be combined, for example, CRM with ITSM tools, to create meaningful results that you can act on at the C-level. They end up either calling or emailing, and someone literally takes that same content, and manually enters it into a trouble ticket in a system like ServiceNow.

SaaS 113

SaaS Startup Customer Custom 113

socalTECH

SEPTEMBER 28, 2018

Any offline retailer can sign up for Brig, and they can get a database of everyone who has visited their stores in the last five years or so. We tie into the point-of-sale systems, so we can track every campaign and purchase, and provide powerful offline data for these brands. They ask us, where can we sign up?

Startup 113

Startup Customer Custom Sales 113

Berkonomics

DECEMBER 30, 2009

Tactics change frequently as achieved and may be updated or replaced during a year when achieved, unlike strategies which often span a number of years. Five tactics to support each strategy seem a fair, even if arbitrary number. Email readers continue here.] . Tactics direct each department in very specific ways.

Resource 149

Resource Sales Training Demand 149

Berkonomics

JUNE 15, 2012

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Certainly Wal-Mart, Target and others have gotten the attention of their potential customers using price as the primary leader to drive sales.

Pricing 149

Pricing Competition Coach Sales 149

socalTECH

DECEMBER 7, 2012

To be honest, all five of our founding partners are developers, and we were all software developers or in computer science. An example of this is a famous sports team, which uses us to put phone numbers on billboards. They measure how many phones calls there are to sales from those billboards, based on our analytics engine.

West Los Angeles 176

West Los Angeles Customer Custom Tool 176

socalTECH

OCTOBER 23, 2013

The ones who are doing it feverishly are a small niche of people, which really is all of the grocery bloggers today, who figure out what is on sale, what coupons are also available, and stack those coupons on top of those sales. Those bloggers each cover five or six stores themselves, and each one of those stores have several regions.

Mobile 140

Mobile Sales Startup Sites 140

socalTECH

FEBRUARY 18, 2010

For example, my dog eats two cans of dog food a day, if there are ten cans in the pantry, that means five days and he's out. So now, maybe Walgreens.com has the lowest price, and it sends you an email alert telling you that it's 72 hours before we ship, Walgreens.com is the lowest--and do you want to slow down, speed up, or suspend.

Compton 138

Compton Ventura Startup IP 138

socalTECH

MAY 5, 2009

John Tomich: We've been around for five years. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. That's an example of our international expansion, which helps us serve multinational retailers better.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

NOVEMBER 3, 2014

He published a book with Ron Porter, titled “ Bootstrap Business ”, that provides a wealth of practical examples and advice on this subject. All you need is a blog, Twitter, email, some business card stock, and a little creativity. Don’t think about the exit.

Organization 111

Organization Startup Summary Entrepreneur 111

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. Now, it's long, and complex.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

APRIL 23, 2013

He published a book with Ron Porter, titled “ Bootstrap Business ”, that provides a wealth of practical examples and advice on this subject. All you need is a blog, Twitter, email, some business card stock, and a little creativity. Don’t think about the exit.

Equity 96

Equity Startup Summary Tips 96

socalTECH

MARCH 9, 2017

However, if you think about IT security, all the systems everyone is familiar with, ERP systems, web, and email, and other basic network systems, all those systems that are designed to run companies, my history and background is in securing those platforms. However, industrial security is very different.

Networking 124

Networking Startup Incubator Orange County 124

socalTECH

JUNE 30, 2009

I am someone who likes to interact with my Representatives and Senators, by way of writing letters, emailing, and what not. When I was listening, I made a point to try to do that, but when I did, I found I had to go to twenty sites to find the information I needed--whether that was to write a letter, send an email, or whatever.

Startup 100

Startup Writing Southern California Email 100

socalTECH

SEPTEMBER 1, 2011

Can you give a concrete example of how that might work? Without automation, you are going to be rekeying that two, three, four, or five times. We can even automate interaction with a search engine, for example, if you might have 5,000 search strings you need to put into a search engine.

Networking 214

Networking IBM IBM Pacific Palisades 214

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them.

Marketing 40

Marketing CPC Metrics .Net 40

SoCal CTO

SEPTEMBER 20, 2011

You’ll refine your sales and investor pitch. What you will convey in your conversations What protections you will place on those communications For example, you might decide that portions of your concept will be controlled more closely (a secret algorithm). Entrepreneur: Following is an email describing my idea.

Startup 211

Startup IP Ideas Patents 211

socalTECH

MARCH 24, 2016

They'll try to win the listing, and they'll then be responsible for five to a hundred listings. Offers now will come in via FAX machine, and if people are interested, you might have 50 people emailing you, which you might stuff into a CRM system somewhere. Why hasn't been done before? Mike DeGiorgio: There are a lot of theories.

Technical Review 100

Technical Review Startup Mobile Marketing 100

socalTECH

MARCH 29, 2012

Amanda MacNaughton: An example of this is we powered a promotion for Rock the Vote, a big campaign for them. We're hiring senior developers, and we're also focusing on sales operations as well. If we ever get in a tiff, it's over in five minutes. Matt MacNaughton: We're using it to focus on our technology.

Social Media 217

Social Media Startup Platform Media 217

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them.

Marketing 40

Marketing CPC Metrics .Net 40

SoCal CTO

SEPTEMBER 20, 2011

You’ll refine your sales and investor pitch. What you will convey in your conversations What protections you will place on those communications For example, you might decide that portions of your concept will be controlled more closely (a secret algorithm). Entrepreneur: Following is an email describing my idea.

Startup 198

Startup IP Ideas Patents 198

socalTECH

JUNE 19, 2013

You get an email, tap on a link, a notification pops up, and the app installs on your phone. For example, if you''re just a major crash on an iPad in Japan. In that example, we can let you know you''re seeing iPad mini crashes in Japan, and start tracking those. We''re now both Android and iOS.

Startup 262

Startup Mobile Outsource Development Tool 262

Startup Professionals Musings

SEPTEMBER 26, 2010

He published a book with Ron Porter on the subject, titled “ Bootstrap Business ”, that provides a wealth of practical examples and advice on this subject. All you need is a blog, Twitter, email, some business card stock, and a little creativity. Don’t think about the exit.

Tips 96

Tips Startup Summary Entrepreneur 96

Startup Professionals Musings

FEBRUARY 11, 2010

Take a look at my example, downloadable from my website, that shows what can be done in one page (both sides). Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years.

Summary 55

Summary Writing Competition Metrics 55

socalTECH

MAY 11, 2009

It's best for people who have research two, three, four, or maybe five different alternatives to a decision, such as choosing a college or a career path, or deciding if you'd like to move out of Los Angeles--decision where you already have a couple of alternatives, and need to figure out which one is best for you.

Research 100

Research Statistics Pepperdine Sites 100

Tech Zulu Event

MARCH 22, 2016

For example, when you are standing near the Flatiron building in New York, you can get this Flatiron filter. Need a few examples? Lastly, you can’t include URLs, handles or email addresses in your filter , so if you’re trying to create a filter as a call to action to get more followers, you’ll need to be creative. And submit!

Customer 40

Customer Custom Snapchat Design 40

socalTECH

JUNE 15, 2011

But, I've always been a workhorse, and normally start at five in the morning and go until 8:30 at night. It was an easy decision, because this is the most interesting, challenging, fun, hard work, exciting opportunity that could come along. I now work Sundays, and I work part time on Saturdays.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

From the Venture Trenches

APRIL 30, 2013

At Amplify I can truly say they take the value-add approach to another level by leading by example, demonstrating what hard work and dedication truly mean while exposing their founders to influential experts and industry change makers. Consequently, Jeff is a big believer in B to B opportunities or SaaS platforms, like Jeff’s own Leads 360.

Web Design 103

Web Design Social Media Seed Funding Design 103

socalTECH

MARCH 3, 2015

Staci Miller: I have two other cofounders, Paulette Light and Julie Hermelin, and we have ten kids between us, between the ages of five and sixteen. For example, you might have a child with celiac disease or severe food allergies. I ran operations, strategy, sales, and technology for the online division of Warner Bros.

Networking 100

Networking Startup Cornerstone OnDemand Social Network 100

socalTECH

AUGUST 3, 2009

An example is a law firm, inside of a firm with a dozen attorneys, they are rich with relationships that they are hard pressed to share with each other. It was a combination of factors, one we knew we wanted to be someplace clearly one of the top five innovation hubs. Someone at this firm has established relationships at that company.

Networking 113

Networking Startup Social Network Software 113