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Make your detailed strategic plan!

Berkonomics

In these past weeks, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of your goal. Here are several examples of tactics from my recent experience with companies where I serve as board member. Five tactics to support each strategy seem a fair, even if arbitrary number.

Resource 156
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How much is that one additional unit worth?

Berkonomics

There is amazing leverage in high gross profit margins once a company is past breakeven. An example to make this clear. That’s impressive sales leverage. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions.

.Net 156
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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

Yet, there are constant examples of new entrants into a niche that do grow, prosper and sometimes even become dominant. There’s an example of avoiding the encounter and losing the lead position when an opportunity to compete surfaces unexpectedly. At least that is the conventional wisdom. So, when do we know which course to take?

Resource 156
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How Digsy Is Using Data, And Deals, To Drive Real Estate Sales

socalTECH

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy? It worked well. How did that work?

Sales 145
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If you’re lucky enough: Celebrate your exit!

Berkonomics

Email readers, continue here…] But what about the pause to celebrate? Not many founders or entrepreneurs do experience the success of a favorable sale of the business they dreamed would make them rich. Others are diluted by subsequent investors to the point where there was nothing for them to celebrate at all in a sale.

Writing 156
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Can you defend your pricing niche against your competition?

Berkonomics

There are exceptions, based upon cost of sales. For example, Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Here are a few examples to help you. Think about your positioning.

Pricing 226
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Here’s the test: Can you create 5 strategies and 5 tactics to achieve your goal?

Berkonomics

In past weeks, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of your goal. Here are several examples of tactics from my recent experience with companies where I serve as board member. Email readers, continue here…].

Resource 243