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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Email marketing. One of these experts, David T. Social-media advertising. Cold calling.

Marketing 114
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And yet, users rave about the service, and spend long durations of time on the site. Remembering the insanity before 2000.

Metrics 296
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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

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Is it your brilliant plan or your execution?

Berkonomics

We built one of our companies upon forecasted metrics for a specific class of retail consumer base but found that there wasn’t enough money in our universe to pay for the amount of marketing to create that much dedicated traffic to our site. And credit Savant Tyson for the insight. Did we just (once again) bet on the jockey, not the horse?

Summary 156
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Customer 172
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Some great coaches are younger than you are.

Berkonomics

You know what I mean… The conversation goes something like this: “We found it on x site and using y app with z as our data object.”. Yet, many times that other person tries to explain an important finding or breakthrough, or make a significant comparison, using names of destination sites or apps or tools we have never used or heard of.

Coach 156
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Finding a strategic partner, investor or buyer

Berkonomics

Research is paramount, and sources are everywhere, especially for public companies and large investment firms. Email readers, continue here.] When taking their money, you made a promise to “make them liquid” someday, not to build a lifestyle business where they would be trapped forever, unable to see a return on their investment.