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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? What problem is your product trying to solve?

Develop 520
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Generative AI – The End of Empty Textboxes

TechEmpower

Drop-off on the first page of an application is bad news. They learn from millions of pages of text, understanding patterns, context, and even nuances that make the generated blurbs feel almost human. Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one.

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9 Ways to Use Pull Marketing When Push Doesn’t Work

Startup Professionals Musings

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

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Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196
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How much is that one additional unit worth?

Berkonomics

Here’s the importance of that event and how it affects every productive move you make after that moment. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. Let’s use breakeven as our test.

.Net 156
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

PPC 154
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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Web 139