Email Press Pricing 
Both Sides of the Table
APRIL 27, 2014
Today we’re in a world where 10 accelerators are bombarding you with emails to meet their 10-15 companies. And when the press releases and the attaboys wear off it still comes down to real work. If your favorite angel investor is sending you what looks like a form email it likely is. Know how you’ll make money.
Berkonomics
JANUARY 19, 2017
And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. And sometimes that’s all we end up doing. Or an opportunity missed.
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Berkonomics
FEBRUARY 2, 2023
And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. The post Is your strategic partnership just a glorified press release?
Both Sides of the Table
MAY 27, 2013
Email updates frequently. And as Rob points out – if you email members with short updates more frequently they are more up to speed when you do need them to weigh in. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable. ” Or, “I sent u an email.
Berkonomics
MARCH 4, 2021
I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. A marketing professional or the marketing department certainly can work to obtain good press, appealing to curious journalists and early adapters.
Berkonomics
AUGUST 14, 2014
I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. Email readers, continue here.] Best possible press: too early to market. In another instance, we introduced the first kiosks for hotel lobby check-in.
Berkonomics
SEPTEMBER 26, 2013
Email readers, continue here.] During the due diligence period, before the signing of the definitive documents and establishing the closing date, it is not wise to make a general announcement, and certainly not wise to make a press release. How do you explain this if not by making a general announcement?
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