Both Sides of the Table

APRIL 18, 2019

The Truth About the Scooter Economy?—?An Act III was the “I told you so” comeuppance of anybody who we sure that the electric scooter market would fail. Pause to think about how remarkable that truly is. In the ride hailing market there is a competition for drivers and they eat a large part of the consumers’ fee for a ride.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

Startup Professionals Musings

JUNE 27, 2022

The challenge in to know when and how to ask for help, and not let bravado and ego mask anxieties. The best people know when they don’t know, and know how to find the right help. Unfortunately, too many entrepreneurs I know are terrible at finding and accepting help. You have no idea how to pivot with the latest market trends.

Help 131

Help Startup Entrepreneur Mentor 131

TechCrunch LA

APRIL 15, 2021

It recently opened its second facility, a 66,000-square-foot location, in the Dallas-Fort Worth area that is currently about 40% occupied. The company plans to end 2021 with eight locations, in particular eyeing the Denver, Seattle and Los Angeles markets. The company plans to use its new capital primarily to expand into new markets.

Commerce 237

Commerce Help Startup Los Angeles 237

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. It’s part of our job to ask questions about their plans, challenge their assumptions, and suggest paths to success. After all, that’s what tech innovation is all about.

Develop 520

Develop Development Technical Review SEO 520

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If What can you tell us about MuteSix as an agency?

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

SEPTEMBER 30, 2011

It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. LinkedIn (we talked about some tricks we use in LinkedIn). 36:00 Sales people only care about money. When & Whom should you hire?

Software Review 300

Software Review Sales Tips Help 300

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

Both Sides of the Table

OCTOBER 11, 2016

Gregg Johnson, CEO of Invoca For the first 5 years or so after I became a VC I didn’t talk much about what I thought a VC should be excellent at since frankly I wasn’t sure. It’s easy to think the role of a VC is to have strong opinions about markets, trends, tech dynamics and so forth. I don’t think this is the job.

Venture Capital 150

Venture Capital Capital CTO Coach Startup 150

Both Sides of the Table

NOVEMBER 13, 2014

Thus began my marketing campaign. Operating experience (Helped run parts of CitySearch & UrbanSpoon, tons of product management experience, Board of Hatch Labs which helped spawn Tinder). Helped merge company with Seedling – on track to do $20 million combined revenue in 2015 – will now become Chairman).

Venture Capital 408

Venture Capital Startup Outsource Development CitySearch 408

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800-help-line anymore.

Marketing 107

Marketing Technical Review Startup Innocal 107

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

Both Sides of the Table

MARCH 31, 2012

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. But mostly they’re thinking, “Will my audience even care about this topic?”

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Content Customer 366

socalTECH

SEPTEMBER 23, 2019

So, to help other female entrepreneurs, they founded TuesdayNights (www.tuesdaynights.org), a group in LA which helps female entrepreneurs connect with capital and each other to improve their access to capital. Melinda Moore: If you think about it, guys have golf courses, and you have things like the PayPal Mafia, and poker games.

Help 224

Help Entrepreneur Capital Startup 224

socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. READ MORE>>.

Marketing 113

Marketing Southern California Santa Monica High Tech 113

Startup Professionals Musings

FEBRUARY 19, 2023

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Berkonomics

AUGUST 29, 2019

For weeks, we’ve highlighted both good and bad things about boards of directors for your company (or non-profit.) The board selects, monitors, helps, and oversees compensation for the CEO. People you could not reach yourself are sometimes quite willing to listen and help because of those relationships.

Company 120

Company Companies Resource Help 120

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800 help line anymore.

Mobile 173

Mobile Marketing Technical Review Startup 173

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. A hairstylist can help a woman feel better about themselves. Remember Mary J. Blige’s hair at the Super Bowl ? That was via Upgrade.

Tool 179

Tool Customer Custom Marketing 179

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. When Ethan was considering leaving Google we talked about it. He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. What do we like about OpenTable?

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

socalTECH

JUNE 15, 2020

Recently, A new, nonprofit organization, Gift A Plate (www.giftaplate,org), launched effrts in Los Angeles, to allow people to donate to help both restaurants and families in need. The organization said it is looking to help aid restaurants and families who have been greatly impacted by COVID-19 in LA.

Help 173

Help Startup Platform Southern California 173

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

Both Sides of the Table

AUGUST 20, 2015

Our perspectives on the topic wax and wane with market cycles. If one entered between 2009-2015 he or she is no doubt in the “hazard” phase where one need to be careful about thinking he know more about the industry than perhaps he do. No – I’m not talking about YOU – everybody is doing it.

Funding 150

Funding Venture Capital Startup Marketing 150

Both Sides of the Table

JUNE 27, 2011

If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Design is not just about making things look pretty. Practice learning as an action sport.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Both Sides of the Table

MARCH 15, 2014

.” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. I have thought a lot about anonymity over the years and actually have enjoyed debating the topic with those passionate about anonymity’s benefits because of course that’s how I learn.

Technical Review 329

Technical Review Blogging Examples Startup 329

Both Sides of the Table

JANUARY 8, 2014

It’s that time of year where we think about new beginnings. Please help me congratulate him by Re/Tweeting this post (and following him if you don’t already). Helping be the VC “presence” at key events. And believe me they were vocal about it. Happy official New Year’s, all. Industry reviews.

Help 365

Help Invest Venture Capital Technical Review 365

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. Google knows it. I’ll wait.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

APRIL 3, 2014

Features don’t win or lose sales – especially in nascent markets. there is a nascent industry to try and help you with this, too. Don’t get my wrong – a great looking product can really help support a sale. The marketing guys blame the sales guys who can’t close their leads. And finally.

Sales 382

Sales Help Startup Pricing 382

Both Sides of the Table

JUNE 9, 2013

And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime. Declining prices & margins in a small market is much less interesting. Final le web london (june 2013) from Mark Suster.

Marketing 361

Marketing Course Pricing Networking 361

Berkonomics

NOVEMBER 6, 2014

It also means being careful that you, as a senior manager, do not become overloaded to the extent that you are unavailable or inefficient in helping those who need your attention to complete their tasks. So if you wonder why we focus on this subject to the extent of seeming redundant, well then, it’s about time.

Resource 176

Resource Outsource Development Metrics Customer 176

Startup Professionals Musings

NOVEMBER 11, 2020

Every entrepreneur starts by accepting the reality that you have a rare mindset of joy of discovery, with an intense curiosity about how certain things or people work, or why a new technology hasn’t yet been accepted. What they found was that what really mattered was less about who was on the team, and more about how the team worked together.

Entrepreneur 139

Entrepreneur Help Incubator Startup 139