Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

MAY 21, 2019

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company.

Marketing 113

Marketing Outsource Customer Custom 113

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

socalTECH

JULY 18, 2018

How do you apply virtual reality (VR) technology, and turn it from just a nifty technology trick, to something which is truly a lifelike journey you can experience with friends? Our new format lets guests take a journey into amazing experiences together, with their friends. What is SPACES? In the U.S., In the U.S.,

Entertainment 180

Entertainment Santa Monica IP Startup 180

socalTECH

NOVEMBER 16, 2010

Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

Google 124

Google Marketing Santa Monica Mobile 124

socalTECH

NOVEMBER 16, 2010

Google Googles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: google goggles neven vision recognition advertising brands marketing.

Google 124

Google Marketing Santa Monica Mobile 124

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. Value is in your point of view.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

NOVEMBER 17, 2018

Customer personalities define customer experience, and sets what they love, and what they hate. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

Customer 100

Customer Custom Social Media Training 100

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

JANUARY 27, 2021

Los Angeles-based Virgin Hyerloop, which is developing high tech, high-speed transportation technology, has released a fancy video simulating what it might be like to take a system based on its technology.

High Tech 113

High Tech Los Angeles Technology Angel 113

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Customer 104

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

AUGUST 16, 2019

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Build trust in you as the leader by managing the experience. Marty Zwilling.

Customer 84

Customer Custom Training Satisfaction 84

socalTECH

APRIL 10, 2019

Beverly Hills-based NVE Experience Agency , a live event production company, said it has acquired The Future Party , a community-based organizer of monthly dinners, parties, salons, and "branded activations" for Millenial and Generation Z creators and entrepreneurs, the companies said this morning.

Beverly Hills 113

Beverly Hills Activity Organization Entrepreneur 113

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Startup Professionals Musings

OCTOBER 20, 2021

As I “grew up” in business in big companies, including IBM, I always wondered why the real innovations seemed to come from startups, while we had more resources and more experience. We didn’t notice as technology advances had opened a whole new market. The need for market and technology changes is unpredictable in any timeframe today.

Marketing 117

Marketing IBM IBM Resource 117

Startup Professionals Musings

DECEMBER 2, 2016

People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences. These days, the whole business experience is often more important than the product. The specifics and need for an overall service experience design were driven home to me in a new book, “ Woo, Wow, and Win ,” by Thomas A.

Customer 94

Customer Custom Design Oracle 94

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. Value is in your point of view.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

JANUARY 31, 2022

Thus, if you are like me, with no real background or experience in public speaking, I encourage you to start early with some traditional training, like a Dale Carnegie course, or read a good book on the subject, like the classic one by successful businesswoman and speaker Jan Yager, Ph.D., “ The Fast Track Guide to Speaking in Public.”

Marketing 113

Marketing Entrepreneur Customer Custom 113

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. Domain Experience – “Domain experience&# means that the founders have worked in the industry before. Domain experience also brings relationships. I know this stuff cold now.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Startup Professionals Musings

OCTOBER 22, 2016

Customer personalities define customer experience, and sets what they love, and what they hate. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

Customer 97

Customer Custom Social Media Training 97

Startup Professionals Musings

AUGUST 27, 2022

Dini, tied together several threads I have often seen in my own experience of mentoring and helping aspiring entrepreneurs. In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. These are the ultimate hunters.

Entrepreneur 124

Entrepreneur Marketing News Slides 124

Both Sides of the Table

JUNE 27, 2011

I have adopted the motto “ good judgment comes from experience, but experience comes from bad judgment. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JANUARY 11, 2023

In my experience as a mentor, I find that keeping creative thinking in the balance is a challenge for every startup, due to the natural employee tendency to resist change. Experience is inevitable; learning is not. Learning required effective listening, and creative thinking to make sense out of tough experiences.

Marketing 119

Marketing Metrics Demand Statistics 119

socalTECH

OCTOBER 7, 2015

Enter Los Angeles startup Skurt (www.skurtapp.com), which launched yesterday, is hoping to change that experience into something completely different, by applying the on-demand model to car rentals. Harry Hurst: Essentially, what we're doing is disrupting an archaic, $48 billion car rental market globally. How does you app work?

Startup 100

Startup Los Angeles Marketing Mobile 100

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

NOVEMBER 7, 2012

A new, Los Angeles startup is looking to disrupt the women's fashion market and women's shoes--and it's not who you think. Sole Society , a startup offering a personalized, high fashion shoes, has quietly been building a brand looking to disrupt the entire model of how women's fashions reach the market--and is one worth watching.

Los Angeles 207

Los Angeles Acquisition Sites Startup 207

socalTECH

MARCH 10, 2014

San Diego-based TE2 , a developer of technology aimed at marketing to consumers by tapping into data from Bluetooth, GPS, Wi-Fi, NFC and RFID technology, said last week that it has raised $3.5M experience engine marketing location wifi wireless branding venture capital' in a funding round. TE2 is led by Scott Sahadi.

Marketing 138

Marketing Technology San Diego Venture Capital 138

Startup Professionals Musings

MARCH 10, 2019

Most entrepreneurs are not born with the knowledge to run a successful business, so the right place to start is some business training in school, or some practical work experience in a business of your interest, prior to starting your own company. If you don’t market your business, you won’t have one. The marketplace is a war zone.

Entrepreneur 92

Entrepreneur Activity Guide Patents 92

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

DECEMBER 29, 2014

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. Build trust in you as the leader by managing the experience. Marty Zwilling.

Customer 106

Customer Custom Training Satisfaction 106

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.

Marketing 125

Marketing Tips Organization Ideas 125

socalTECH

JANUARY 22, 2014

The world today is going increasingly digital, to such a degree that even quick serve and fast casual restaurant chains are eager to connect with consumers online, via smartphone, and even in their stores--so that they can better get to know you, market to you, and encourage you to visit. Additionally, we track if a consumer opts in.

Mobile 127

Mobile Customer Custom Platform 127