Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. Pricing on the new product was not announced. Local Corporation said the new product is based on its Krillion local shopping platform. READ MORE>>.

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Mobile Product Advertising Pricing 147

socalTECH

SEPTEMBER 24, 2014

Beachfront said the new product provides programmatic video ads for mobile video advertising, which combines both real-time-bidding (RTB) with private marketplaces and programmatic inventory. beachfront media mobile video advertising programmatic market' READ MORE>>.

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Mobile Media Product Burbank 138

socalTECH

FEBRUARY 20, 2014

Los Angeles-based Payvia , which is backed by Silver Lake Sumeru, said today that it has rebranded the company and refocused the company on SMS and MMS marketing. The company also said it has launched a new product, aimed at video transcoding for clients on a wide range of mobile devices. READ MORE>>.

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Silver Lake Mogreet Mobile Marketing 147

socalTECH

NOVEMBER 19, 2019

San Diego-based 5G device maker Inseego said this morning that it has named Adam Gould as Senior Vice President, Product Management, IoT & Mobile solutions. He was also VP of Market and Technology Disruption at ARM, and CEO of Sensinode; and also had served at NextWave Broadband, Motorola, and Nokia. READ MORE>>.

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Product San Diego Mobile Technology 124

socalTECH

JUNE 9, 2021

Irvine-based battery developer Enevate announced on Tuesday that it has inked a new, production licensing agreement, with EnerTech International. According to the company, EnerTech International will commercialize its battery technology in the transportation, mobility, and reserve power markets.

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Product Draper Mission Ventures Research 113

socalTECH

FEBRUARY 21, 2020

San Diego-based wireless device developer Inseego said late Thursday that it has named Ashish Sharma as President of IoT and Mobile Solutions. Sharma has been the company's Executive Vice President IoT & Mobile Solutions since September of 2017, and also has been the company's Chief Marketing Officer. READ MORE>>.

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Mobile San Diego Marketing Technology 124

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

TechCrunch LA

DECEMBER 15, 2021

The company’s mobile application lets users take a photo of any bill and then its artificial intelligence-powered “bill-understanding technology” makes sure it gets paid (after a user has provided payment details, of course). has been an anomaly, with only 3% of bills being paid by a mobile device. In this respect, the U.S.

Mobile 208

Mobile Artificial Inteligence Startup Los Angeles 208

socalTECH

SEPTEMBER 23, 2021

Los Angeles-based Perch Mobility, a startup that is developing portable charging "pods" aimed at helping professional chargers and scooter operators to bulk-charge scooters and e-bikes, says it has scored seed funding for its efforts. The company said the funding will go to expand coverage in "key strategic markets" across the U.S.,

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Mobile Funding Networking Seed Funding 133

socalTECH

NOVEMBER 6, 2012

Los Angeles-based Gumiyo (www.gumiyo.com) has been developing mobile websites for SMBs and publishers for a number of years, and recently started to offer up self-service tools to make it easy for those customers to create cross-device mobile websites. One product we are launching right now is MySiteAnywhere. million units.

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Mobile Marketing Customer Custom 219

socalTECH

FEBRUARY 5, 2019

Los Angeles-based entertainment content and products developer Pocket.watch said on Monday that it has launched a new, mobile and console games divison, called P.W According to the copany, the new gaming studio will bring a series of both mobile and console games to market, targeted at kids and family. READ MORE>>.

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Mobile Entertainment Content Los Angeles 113

socalTECH

MARCH 21, 2019

San Diego-based Bitmo , a startup developing a mobile gifting and payment app, has raised $3M in a seed funding round, the company said on Thursday afternoon. According to the company, its mobile gifting software allows users to gift from a mobile wallet, split and exchange card values from store gifts cards, and more.

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Mobile Southern California Seed Funding San Diego 113

Both Sides of the Table

JANUARY 28, 2012

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of large screen real estate.

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Web Mobile Startup Software Review 334

socalTECH

MAY 27, 2014

Los Angeles-based uSamp , which develops surveying and sampling technology and services for the market research industry, said this morning that it has rolled out a set of new products. Pricing on the new products were not announced. Pricing on the new products were not announced. READ MORE>>.

Product 153

Product Sample Research Mobile 153

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

socalTECH

JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. Mobile Majority is led by Rob Emrich. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market. READ MORE>>.

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Mobile Santa Monica Advertising Venture Capital 153

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APRIL 23, 2019

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113

Mobile Ticketmaster Santa Barbara Equity 113

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

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Customer Custom Marketing Startup 146

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. com), which offers up local, peer-to-peer sales.

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San Diego Mobile Marketing Sites 100

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

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Marketing Press Blogging Startup 389

socalTECH

MAY 24, 2017

Los Angeles-based mobile location data provider Factual announced on Wednesday that it has named Brian Czarny as its new SVP of Marketing. Czarny was most recently SVP of Marketing at Telesign, and also has served as VP of Marketing and Product at Symplified, in addition to stints at Webroot and MessageLabs.

Marketing 113

Marketing Mentor Los Angeles Mobile 113

socalTECH

APRIL 3, 2012

Laguna Hills-based Ayannah , a developer of mobile payment products for emerging markets, has scored a round of funding, according to investor Siemer Ventures. Ayannah also has offices in the Philippines and Hong Kong, and offers a number of mobile payment services operating in the Philippines.

Mobile 248

Mobile Funding Services Marketing 248

socalTECH

MARCH 15, 2010

Los Angeles-based Fandango , which operates an online movie ticketing service, announced today that it has rolled out a mobile phone ticketing option. The firm, which is a unit of Comcast Interactive, said its mobile ticket program allows users to use their mobile phones to get into movies. READ MORE>>.

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Fandango Mobile Product San Diego 170

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APRIL 11, 2017

Irvine-based MFour Mobile Research , a developer of mobile survey and research software, announced today that it has raised $5M in a new funding round. MFour said it has more than 1 million people accessible via its panel, and will also use the funding to has launched new mobile ad measurement products. READ MORE>>.

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Research Mobile Funding Software 124

socalTECH

SEPTEMBER 27, 2012

Los Angeles-based Oversee.net , the online marketing and domain monetization company, is bolstering its focus on mobile apps today, saying that it has hired a new General Manager of Mobile Solutions. The company said it hired Min L. Chan reports to CEO Debra Domeyer.

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Oversee.net Mobile Los Angeles Report 157

socalTECH

MAY 13, 2014

KeepItSafe , an online backup service provider owned by Los Angeles-based j2 Global, said this morning that it has launched a new, cloud-based mobile data backup and data loss prevention (DLP) product called KeepItSafe Mobile. Pricing on the new product was not announced. READ MORE>>.

Mobile 147

Mobile Software Email Los Angeles 147

socalTECH

SEPTEMBER 26, 2018

Subscription, on-demand video production company Shootsta , which offers up an online, subscription-based video production service aimed at large brands, has set up shop in Carlsbad, the company said today. brands in the mobile communications, healthcare, software and digital marketing industries. READ MORE>>.

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Demand Product Content Mobile 113

socalTECH

MAY 23, 2018

Los Angeles-based mobile phone service provider FreedomPop is announcing this morning that it has launched a brand new, high end mass market wireless service, specifically aimed at Sprint and T-Mobile subscribers. READ MORE>>.

Mobile 100

Mobile Customer Custom Startup 100

socalTECH

OCTOBER 6, 2017

If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

MARCH 20, 2012

Los Angeles-based Mogreet , the provider of a mobile video marketing product which is headed by James Citron, said yesterday that it has been targeting the Hispanic market with its services, and now counts a number of large customers in that category.

Mogreet 182

Mogreet Marketing Mobile Media 182

socalTECH

JANUARY 8, 2019

Los Angeles-based Ring , which makes video doorbells, security cameras, and other products for the home security market, has rolled out a slew of new products at CES, including new "smart lighting" products, a new Ring Door View Cam, and alarm product integrations for its Ring Alarm.

Product 113

Product Los Angeles Mobile Networking 113

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

DECEMBER 9, 2014

Santa Monica-based TigerText , the enterprise, real-time messaging app developer led by Brad Brooks, has rolled out an update to its mobile messaging apps, which it says are specifically designed for the broader, enterprise market. texting hipaa health smartphone application secure messaging mobile tigertext' READ MORE>>.

Mobile 147

Mobile Santa Monica Design Tool 147

socalTECH

APRIL 1, 2013

Mobile software developer Mobile Roadie looks to be in the midst of an interesting transition, saying late last week that it is increasing its pricing, to "more closely match the value we are able to offer." Mobile Roadie did say it would not be changing pricing for existing customers of the product. READ MORE>>.

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Pricing Mobile Software Review Software Development 147

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation.

Mobile 224

Mobile CTO Hire CPC Web 224

Startup Professionals Musings

JANUARY 24, 2020

You provide the free app in the App Store that gives subscribers mobile access to your service. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products. Be aggressive and alert.

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Mobile Develop Development Platform 126