article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
article thumbnail

Tagger Media Raises $9 Million for Influencer Marketing Service

L.A. Business Journal

Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding.

Media 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424
article thumbnail

LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch LA

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

Marketing 265
article thumbnail

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307
article thumbnail

Former Snap employees are launching Forge Platform for Ethereum devs

TechCrunch LA

Now the three men are finally ready to take the covers off of the labor of love they’ve been working on and launch Forge Platform , a new toolkit for distributed applications. “We wanted to pick a platform where the majority of developers are,” says Lorenz of the decision to work with Ethereum. ”

Platform 216
article thumbnail

Wpromote Rolls Out New Marketing Platform

socalTECH

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.