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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘ Semantic Web ’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 152
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Inseego Snags New CMO From Amazon Web Services

socalTECH

San Diego-based 5G wireless equipment developer Inseego announced today that it has named Wendy Caceres as its new Chief Marketing Officer (CMO). Inseego said Caceres will report to Chairman and CEO Dan Mondor.

Web 100
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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? How do we prioritize internationalization versus getting something to market? What about reporting and moderation? Free trials?

Develop 520
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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). People forgot that Fred also wrote “Web Second.” ” So I’ve had to encourage an entire cohort of startups that I’ve met not to ignore the power of the web. Thus I endorse Web Second. then mobile is awesome.

Web 334
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172
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Startup Metrics

TechEmpower

Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Don’t worry about scaling just yet. Apply costs to each channel.

Metrics 260
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Signal Sciences Reports Revenue Growth, Headcount Expansion

socalTECH

Los Angeles-based web application security software developer Signal Sciences says that it is seeing strong revenue growth, as it grows its headcount by nearly 100 employees just in the past year.

Report 150