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Study: Emerging Technology Clusters Complement Silicon Valley, Others

socalTECH

A new study, which looks at "silicon clusters" of technology companies outside Silicon Valley, finds that those clusters actually stimulate rather than compete with developed market clusters. The study--published by Professor Nukhet Harmancioğlu (Koc University, Turkey) and Gerard J.

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HTT Gets $1.2M Funding For Cleveland-Chicago Hyperloop Study

socalTECH

[link] Playa Vista-based Hyperloop Transportation Technologies (HTT), the startup founded by Dirk Ahlborn and Bibop Gresta which is one of a number in the LA area focused on bringing the Hyperloop technology to market, says it has received funding worth $1.2

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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Convertro Taps UCLA Anderson Professor For Research Effort

socalTECH

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. READ MORE>>.

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BUZZMEDIA Ties For Brand, Influence Research

socalTECH

Los Angeles-based content publisher BUZZMEDIA said this morning that it has tied with a research firm, to help mine its network of properties to help brands understand influencers and consumers. The company said it will debut the study in Q4.

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A good case study is worth many paid ads.

Berkonomics

There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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Headspace Targets Digital Medicine Market

socalTECH

Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". Headspace says its apps have been used in more than 65 evidence-based research studies, run by U.K.'s

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