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Enterprise Software Is Back: SoCal Sees Surge In Software Deals

socalTECH

If you look at the last few weeks of deals here, you might be surprised: it''s almost been entirely enterprise software. for its cloud-based medical offices software. Why the sudden interest in cloud-based, enterprise software? enterprise software tigertext invoca chromeriver venture capital feature saas cloud'

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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. A hybrid of the SaaS model is emerging. It combines transaction pricing with a standard SaaS subscription price. Share and Enjoy.

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ReachLocal Debuts New SMB Marketing Software

socalTECH

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced.

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Procore Names Chief Marketing Officer

socalTECH

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Reid previously served at Impact Radius, and also served at Citrix Onlne, Gehry Technologies, Eucalyptus Systems, and Shunra Software. READ MORE>>.

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Why SaaS is Exploding: A whitepaper

Technology Council

Dave Key and Technology Council of Southern California Virtually everyone agrees the SaaS market is growing incredibly quickly; Gartner predicted cloud growth would be 21% in 2011. IDC predicts SaaS growth at 25.3% CAGR through 2014.

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With an ARR topping $250 million, LA’s vertical SAAS superstar ServiceTitan is now worth $8.3 billion

TechCrunch LA

Who knew building a vertical software as a service toolkit focused on home heating and cooling could be worth $8.3 In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. Rowe Price, Dragoneer Investment Group, and ICONIQ Growth.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. That was fine with me – the market is the market. That was the market. It is neither.