Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

JUNE 6, 2018

Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". Headspace says its apps have been used in more than 65 evidence-based research studies, run by U.K.'s

Marketing 100

Marketing Southern California Santa Monica Study 100

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

DECEMBER 12, 2016

Ridesharing service Lyft said this morning that it has calculated that it has created $130M to the Los Angeles economy, as a result of its ride service. Lyft said the study also showed that passengers next year will save $88M in travel time value and over 7.5 Lyft's study examined 20 of its markets around the country.

Los Angeles 100

Los Angeles Angel Study Activity 100

Both Sides of the Table

MARCH 21, 2013

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream. rollout support.

Software Review 321

Software Review Software Services Company 321

Tech Coast Venture Network

MARCH 23, 2010

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. What is YOUR strategy when it comes to marketing pre-planning?

Marketing 100

Marketing Research Study Competition 100

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

Berkonomics

MARCH 11, 2021

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Using Sean again as a source, we might ask: “How did you discover our company?”

Customer 218

Customer Custom Case Study Email 218

Startup Professionals Musings

JULY 18, 2015

Businesses stopped hiring for lifetime commitments some time ago, as markets change so rapidly and companies need to tune their workforce for changing economic conditions. Simply defining yourself as a specialist or professional minimizes the stigma of a consultant role (think marketing specialist or staffing professional).

Services 100

Services Startup Software Review Social Media 100

TechCrunch LA

DECEMBER 31, 2022

What type of market, if any, is the right one? Paris has been an important market for the e-scooter industry at large, but the city has chafed against the vehicles, citing safety incidents , some of which were fatal. Most riders (72%) in the study said they shifted from walking and public transportation, not cars.

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

NOVEMBER 17, 2016

Los Angeles-based e-commerce service provider Onestop Internet --which is backed by Bessemer Ventures and Fung Capital USA--said it has run a new consumer survey, which shows that Amazon is a "serious threat" to its customers, apparel brands. The company said it tapped Survata for the study, which interviewed 501 online respondents.

Commerce 100

Commerce Study Los Angeles Design 100

Startup Professionals Musings

DECEMBER 18, 2013

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. The first chasm is getting the customer requirements right, product or service, to satisfy a real need that a large number of customers will pay real money to satisfy. Marketing and sales chasm.

Marketing 101

Marketing Entrepreneur Technical Review Customer 101

Berkonomics

MARCH 16, 2023

Flexibility: the context in which a business plan envisions the enterprise in its marketplace is constantly changing as new products and services challenge competitors to innovate and adapt. Did you take the time to study then discuss these implications with your staff or leaders? Let’s test your flexibility.

Coach 156

Coach Artificial Inteligence Entrepreneur Resource 156

SoCal CTO

NOVEMBER 17, 2009

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. I’m more familiar with content marketing in B2B Marketing. Look forward to the discussion. Great posts.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

JULY 9, 2022

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. There are already a variety of cloud computing solutions available for common business usage, including the following: Software as a Service (SaaS). Infrastructure as a Service (IaaS). Platform as a Service (PaaS).

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

JANUARY 30, 2022

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. The first chasm is getting the customer requirements right, product or service, to satisfy a real need that a large number of customers will pay real money to satisfy. Marketing and sales chasm.

Startup 150

Startup Technical Review Customer Custom 150

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Identify your built-in biases and define compensating development and marketing strategies.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

AUGUST 2, 2012

These days, I’m hearing more and more that Location-Based Services (LBS) are entering the mainstream for mobile users, but I’m not sure why. Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. Event marketing. Thought leadership. Branded entertainment.

Services 82

Services Competition Mobile Entertainment 82

socalTECH

JANUARY 24, 2011

Encino-based uSamp , the provider of technology and services for the online panel and surveying market, said that it has teamed with GutCheck , a provider of online qualitative research. uSamp said it will provide automated deliver of screened and qualified participants to GutCheck's online qualitative market research studies.

Encino 140

Encino Research Screening Study 140

Startup Professionals Musings

OCTOBER 1, 2022

I’m happy to add my own insights here for your consideration to her suggested eight essential lessons, with supporting case studies, for evolving any innovative idea into a business reality: Every innovation must solve a customer problem. We all know that the pace of innovation is increasing, and the market is responding positively.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

SEPTEMBER 5, 2021

According to a global study of business conducted by Frost & Sullivan , the return on a collaboration investment progressively improves as better tools are deployed and a collaborative culture takes shape. Within any given startup environment (market, industry structure, competitors, product/service mix, etc.)

Study 123

Study Competition Tool Entrepreneur 123

Startup Professionals Musings

OCTOBER 29, 2021

Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. Use marketing, blogging, and industry conferences to get the message out. Here are the key elements I see: Make your company culture virtual.

Satisfaction 108

Satisfaction Outsource Study Platform 108

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding into the post-secondary school marketplace today, saying that it has launched a new offering called Vantage Media SchoolSelect. Vantage Media is also behind insurance marketplace BrokersWeb, which it acquired in November.

Education 145

Education El Segundo Media Study 145

Startup Professionals Musings

DECEMBER 5, 2020

According to many studies, entrepreneurs tend to be happier , and over 80 percent of self-made millionaires are entrepreneurs. Entrepreneurial thinkers see their business mission as enriching the lives of customers, rather than being a better producer of products and services. Think like your ideal customer seeking value.

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. Leadership Tech Market Analysis' I absolutely loved the film.

Competition 394

Competition Startup Writing Marketing 394

Startup Professionals Musings

SEPTEMBER 13, 2011

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. The first chasm is getting the customer requirements right, product or service, to satisfy a real need that a large number of customers will pay real money to satisfy. Marketing and sales chasm.

Marketing 95

Marketing Entrepreneur Technical Review Customer 95

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Digital commerce: infinite options for buying goods and services online. More and more company and personal services are being virtualized to the Cloud. Big data:” learning from the flood.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

JULY 26, 2021

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Later, after that initial success builds resources, and your penetration of the target market approaches 30 percent, it’s time to expand your horizons and make anticipatory changes to your focus.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. 01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150