Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. She bought again. Old school?

Marketing 156

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Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing. The new tool will start at $249 per month for SMBs. READ MORE>>.

Marketing 169

Marketing Services SEO Social Media 169

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago.

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

JUNE 6, 2019

Los Angeles-based ServiceTitan , which develops a suite of software aimed at helping home service businesses with such tasks as CRM, dispatching, marketing automation, and more, said it has integrated its tools with iManifold , a residential heating, ventilation, and air conditioning diagnostics tool.

Tool 113

Tool Glendale Report Los Angeles 113

socalTECH

DECEMBER 9, 2014

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. reachlocal reporting software saas marketing local business' READ MORE>>.

ReachLocal 138

ReachLocal Tool Woodland Hills Report 138

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. The firm said its new tools integrate directly into its CMS interface. Pricing on the new offering was not released. READ MORE>>.

Tool 187

Tool Marketing Social Media Content 187

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Trade shows.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

Research 133

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socalTECH

AUGUST 30, 2019

San Diego-based Housecall Pro , the startup which provides a number of different software products for home services contractors, announced on Friday that it has launched a new set of finance tools for its customers.

Tool 113

Tool San Diego Services Software 113

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Custom 172

Custom Customer Marketing Social Media 172

socalTECH

JULY 15, 2013

uSamp''s services and software is used by marketers for surveys, sampling, and market research. usamp market research sampling software survey marketing polling venture capital' uSamp has now raised somewhere around $29.0M in funding. READ MORE>>.

Research 168

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Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

socalTECH

NOVEMBER 7, 2017

Los Angeles-based I.am+ , the tech startup started by pop star will.i.am , said on Monday that it has raised $117M in a venture funding round, and has launched itself into the artificial intelligence tools market for the enterprise. According to I.am+, the round includes Salesforce Ventures, along with other.

Tool 145

Tool Artificial Inteligence Los Angeles Software 145

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

APRIL 2, 2013

Remember Hello Insights , the Pinterest analytics and measurement tool out of Los Angeles startup incubator Science Inc. ? Well, the firm has transformed itself into Hello Society , a marketing agency for brands this morning, expanding out its offerings from just analytics tools to include a full suite of services around Pinterest.

Marketing 200

Marketing Incubator Tool Los Angeles 200

socalTECH

NOVEMBER 30, 2016

San Diego-based AttackIQ , a developer of continuous security validation tools for the cybersecurity market, has raised $8.8M According to the company, it will use the new funding for partner, sales, and marketing initiatives, plus for building out its services and engineering team. in a Series A funding round.

Tool 100

Tool San Diego Sales Funding 100

socalTECH

JUNE 25, 2019

Los Angeles-based Retina , a startup which develops machine learning and artificial intelligence software for predicting customer lifetime value (CLV) of a company's customer, said it has launched a new tool that it is offering up to small to middle-market e-commerce businesses. According to the company, its new service, Retina Go!

Artificial Inteligence 113

Artificial Inteligence Dollar Shave Club Commerce Tool 113

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Trade shows.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. As developers embrace Kubernetes, Replicated launches tools to manage its deployments. “Once we started building on that success.

Software 224

Software Tool SaaS Los Angeles 224

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

socalTECH

DECEMBER 10, 2014

Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. ricoh marketing technologies merger acquisition software collateral document' READ MORE>>.

Marketing 138

Marketing Technology Acquisition Tool 138

TechCrunch LA

SEPTEMBER 24, 2018

Ross Lipson, the chief executive officer and co-founder of the on-demand marijuana and cannabis delivery service, Dutchie, had thought he was done with the online delivery business. But with online delivery services, a whole city’s worth of restaurant options opened up to consumers (as long as they were in your delivery area).

Services 259

Services Venture Capital Startup Los Angeles 259

socalTECH

APRIL 5, 2019

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian. Financial details of the deal were not announced. The two are automating that process with their partnership.

Marketing 113

Marketing Education Software Development Los Angeles 113

socalTECH

OCTOBER 9, 2015

SendGrid , the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions. Pricing on the new tool was not announced. READ MORE>>.

Email 100

Email Orange County Services Tool 100

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

MARCH 19, 2013

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

Mogreet 236

Mogreet Mobile Marketing Metrics 236

socalTECH

AUGUST 15, 2013

The startup said the funding was led by Sigma West, and will go towards fortifying its team and to expand its product for the financial services and insurance markets. software reports reporting platform capital venture tools presentation seismic' Seismic is led by Douglas Winter. READ MORE>>.

Tool 147

Tool Report Platform Software 147

socalTECH

JANUARY 25, 2013

Among the new features of the social promotion tool released by Los Angeles-based PromoJam earlier this week: a new link to demographic data from Esri in it analytics. The tool is one of the first publicly shown efforts of a new push by Redland-based GIS leader Esri to work with startups and other technology companies. READ MORE>>.

Tool 215

Tool Startup Template .Net 215

TechCrunch LA

NOVEMBER 19, 2019

When the Los Angeles-based startup Maslo launched its first product in early 2018 , the company was focused on a direct-to-consumer tool designed to encourage mindfulness and self-awareness through a machine learning enabled avatar that would respond to individual’s inputs. Image courtesy of Maslo.

Coach 113

Coach Artificial Inteligence Product Services 113

socalTECH

JULY 10, 2012

Huntington Beach-based AnyMeeting , which provides free web conferencing and online meeting services, is announcing this morning that it is aiming at large "network marketing" firms with a new program.

Networking 206

Networking Tech Coast Angels Marketing Pasadena Angels 206

socalTECH

FEBRUARY 25, 2015

Mavenlink''s business software is aimed at project management, particularly in the ares of marketing, IT services, software implementation, management consulting, and similiar areas. mavenlink project management tools venture capital software corporate business' READ MORE>>.

Tool 100

Tool Venture Capital Equity Software 100

socalTECH

JANUARY 14, 2016

San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. MindTouch's software provides customer support search tools, product information, and more to end users.

Custom 100

Custom Customer Software Services 100

socalTECH

OCTOBER 3, 2012

Newport Beach-based Adigami , which develops digital media analytics tools, said today that it has launched a new product to help users do cross-channel marketing analytics. The firm said its solution provides affordable data integration tools for digital marketers via a universal API. READ MORE>>.

Marketing 133

Marketing Social Media Tool Media 133

TechCrunch LA

SEPTEMBER 23, 2020

The company currently has six customers (with the bulk of them signing on in June and July) and charges per-seat in a traditional software as a service model. billion, according to research from the analytics firm Markets and Markets provided by the company. .

SpaceX 248

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