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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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Break Media Analyzes Men With New Site

socalTECH

Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

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eHarmony: We're Number One For Online Marriages

socalTECH

eHarmony said that it ranks number one in terms of the number of marriage created by an online dating site, based on a scientific study published in the prestigious Proceedings of the National Academy of Sciences (PNAS). The scientific study studied the marital satisfaction and break ups from both on-line and off-line dating.

eHarmony 174
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Everything You Need to Know About Hyperloop

Tech.Co

Hyperloop One set up a development site in the desert outside of North Las Vegas Nevada where the company conducted a series of tests, this included establishing the Apex Test and Safety site and conducting a live Propulsion System Open Air Test. Read more about emerging transportation technology at TechCo.

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

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BUZZMEDIA Ties For Brand, Influence Research

socalTECH

The two said its joint research will measure various aspects of how consumers interact with brands, content, and influencers, and how consumers turn to information about brands. The company said it will debut the study in Q4. BUZZMEDIA operates an extensive network of music, celebrity, and other blogs and content sites.

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