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Social Reality Sets Kathy Ireland As Branding Advisor

socalTECH

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

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ReachLocal Opens Three New Offices

socalTECH

ReachLocal said it has opened up direct local sales offices in Dusseldorf, Germany; Newcastle, Australia; and Columbus, Ohio. ReachLocal's local offices provide direct contact with its SMB customers, who use the firm for search engine marketing, web presence, display advertising, and other online marketing efforts.

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Rubicon's IPO Filing: Who's Next?

socalTECH

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. rubicon project advertising merger exchange exit technology legalzoom openx spacex'

Legalzoom 157
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Rubicon Project Goes Mobile

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith.

Mobile 124
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Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. With 28 Million Users by December 2012 Pinterest commands a huge social network that’s the population of New York City, three and a half times over.

Sales 101
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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291
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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

It’s nearly impossible to get a services company financed by VCs. They feel very confident they can hit $18 – 20 million in 2012. And stop effing around trying to create a product company.&#. You’re a small fish. Why Shouldn’t Most Services Businesses Raise VC?

Services 332