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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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Rubicon Project Beats Google In Advertising Reach Report

socalTECH

Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. of the U.S. READ MORE>>.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. We're an intent-driven marketplace. We've been around for quite awhile.

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Lifescript Claims Growth

socalTECH

Mission Viejo-based Lifescript , which operates an online women's health site, claimed that it saw strong growth in 2012. The firm says it now has more than 28 million registered users, and saw a 38 percent increase in advertising and sponsorship revenue from 2011 to 2012. million unique visitors a month. READ MORE>>.

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SocialVibe Aims Product At Politics

socalTECH

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections. SocialVibe's campaigns have previously been for major brands.

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Hulu Revenue Rise To $695M; Tops 3M Paying Subscribers

socalTECH

Hulu , the online video streaming site headed by Jason Kilar, detailed its 2012 numbers today, saying that it will close the year with approximately $695M in revenues, a growth of over 65% since 2011. Hulu said its subscriber count more than doubled during the year. READ MORE>>.

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Intro to Search Engine Optimization

SoCal Tech Calendar

Thursday, September 6, 2012 -- Intro to Search Engine Optimization. This class is designed to teach you how to drive more traffic to your web site and increase sales, by using tools suited for anyone! Coloft Academy. What is Search Engine Optimization? See [link] (more)