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Mobile Marketing

SoCal Tech Calendar

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. in Los Angeles. “That worldwide reach is very important,” Grignon said.

Hollywood 254
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Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101
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SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

The race to get your SXSWi panel to as many votes as possible so that you will be selected to present at the coming 2012 SXSW. Man vs Algorithm: Online Video Curation Face-Off (Tubefilter, Google). Marketing: Beyond the Buzzword: Reality of Direct-to-Fan (TopSpin, PledgeMusic, etc.). Its that time again!

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

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Exploring the YouTube Ecosystem at YT Access 2012

Steve Reich

” That was the understatement of the week, as I learned by attending YouTube’s Premium Partner conference, YouTube Access 2012. YouTube has seeded its’ Premium Partners with a reported $ 300 million in support, largely in the form of prepaid ad revenue sharing and marketing support. The event was last week in New York.

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Glossi Debuts New Features For Digital Magazine Publishers

socalTECH

The startup--headed by Matt Edelman--said it has added such features as contest creation; ways to highlight collections of its digital magazines in Facebook, a blog, or web site; new e-commerce ability from within its magazines; an iPad app; and Google Image search support, among other tools. READ MORE>>.

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