Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. Marketing of course often feels the opposite.

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”.

Marketing 209

Marketing Advertising Paid Search Santa Barbara 209

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

AUGUST 23, 2011

Irvine-based Specific Media is bolstering its marketing team for MySpace , the company announced today, and has appointed Al Dejewski as its new Senior Vice President of Global Marketing. Specific Media said Dejewski will head up marketing for MySpace, as well as the company's other consumer and business facing brands.

Media 171

Media Marketing Entertainment Acquisition 171

socalTECH

JUNE 4, 2015

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

Sales 100

Sales Marketing Technology Help 100

socalTECH

OCTOBER 2, 2012

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

Acquisition 168

Acquisition Software Review Technical Review Equity 168

socalTECH

JUNE 25, 2014

The sale netted the company $20M, which it will use to fund its U.S. moviepilot angeles merger acquisition webedia' Moviepilot , the online film review and publishing site led by Tobias Bauckhage, has sold off its German website, moviepilot.de , to French publisher Webedia. READ MORE>>.

Social Media 164

Social Media Marketing .Net Entertainment 164

socalTECH

MAY 16, 2019

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps.

Sales 133

Sales Startup Software Marketing 133

Tech.Co

FEBRUARY 19, 2021

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. To put it simply, Amazon is getting instant access to a market it used to operate in. Shopify has even partnered with TikTok to facilitate in-app sales for small businesses.

News 134

News Acquisition Platform Sales 134

socalTECH

FEBRUARY 5, 2014

San Luis Obispo-based solar power installer REC Solar said Tuesday that it has shifted its operations to the commercial market, and has sold its consumer operations to Sunrun. Financial terms of the sale were not announced. recsolar panel installer acquisition merger power cleantech solar' READ MORE>>.

Marketing 138

Marketing Acquisition Capital Sales 138

socalTECH

MARCH 3, 2020

The company, in its quarterly earning release, said it is "not commenting on rumors regarding the recent news story speculating the Company is exploring a potential sale." Elauwit is a provider of Wi-Fi to the student housing and other markets. READ MORE>>.

Acquisition 113

Acquisition News Networking Los Angeles 113

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. The market response model is an analytical model, which quantifies how markets respond to stimuli. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Berkonomics

AUGUST 1, 2013

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship.

Acquisition 189

Acquisition Statistics Sales Customer 189

socalTECH

AUGUST 21, 2018

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL.

Artificial Inteligence 100

Artificial Inteligence Sales Los Angeles Acquisition 100

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Measuring customer acquisition is clearly not enough because not all customers stick around. lowering $1.50

Metrics 346

Metrics Startup SEO SEM 346

socalTECH

NOVEMBER 5, 2012

THQ said it has hired an investment banker to help it consider "strategic alternatives", in hopes of raising additional capital to bring a number of titles to market. The announcement came as the firm announced net sales of $107.4M The firm said it hired Centerview Partners to help evaluate "strategic and financing alternatives".

THQ 147

THQ Agoura Hills Sales Agoura 147

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

SEPTEMBER 28, 2012

billion acquisition deal. The acquisition of Quest is a significant part of bolstering Dell's software ambitions, with Dell saying that the acquisition will add 100,000 customers, 5,000 channel partners, 1,500 software sales and marketing experts, and 1,300 software developers to the Dell Software Group.

Software 171

Software Orange County Acquisition Software Development 171

TechCrunch LA

OCTOBER 5, 2020

“The only success criteria of my startup career is whether GrubMarket can eventually make $100 billion of annual sales,” he said to me over both email and in a phone conversation. Its opportunity comes in the form of disruption and a gap in the market. ” I don’t doubt that he means it.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Both Sides of the Table

OCTOBER 25, 2014

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. Customer Acquisition - I left customer acquisition for last intentionally. but didn’t convert to sales. Classmates call. People give them attaboys. Press matters. Ironic, of course.

Press 415

Press Google Course Writing 415

socalTECH

FEBRUARY 21, 2014

Financial terms of the merger and acquisitions deal were not announced. According to ACITVE Network Business Solutions, it is separating from parent company ACTIVE Network, and will merge with Lanyon to focus on the event marketing and meetings management space. active network merger acquisition sales lanyon' READ MORE>>.

Activity 157

Activity Networking San Diego Acquisition 157

socalTECH

JUNE 26, 2013

As part of the acquisition, EMN8 said it raised $50M in a new funding, to both acquire Snapfinger and expand its platforms. The company said that its products now include products for online, mobile, tablet, kiosk, group and call center ordering, loyalty programs, email marketing and mobile marketing products, and more.

Allegis 164

Allegis Venture Capital Acquisition Mobile 164

socalTECH

DECEMBER 4, 2014

Financial terms of the sale were not announced. That shift to the RTB bidding technology market came under the aegis of CEO Patrick Quigley, around three years ago. vantage media campus explorer online advertising merger acquisition campusexplorer education educational leads school sales' READ MORE>>.

Media 173

Media Education Advertising Sales 173

Both Sides of the Table

OCTOBER 29, 2014

We also built two very high-quality mobile apps that we were experimenting with in terms of building better customer acquisition toools. We at Upfront Ventures enthusiastically led a $7 million round of funding in a combined company on track to top $10 million in sales soon and geared up for growth. Huge congratulations to both teams.

Startup 296

Startup Southern California Marketing Activity 296

socalTECH

FEBRUARY 17, 2011

To get some perspective into ReachLocal's entry into the daily deals space and where it sees the acquisition fitting, we spoke with Zorik Gordon , CEO of the company. So what is the strategy behind the acquisition, and how do you see this fitting into the daily deals area? Zorik Gordon: We're excited about the acquisition.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296

Invest Capital Startup Entrepreneur 296

socalTECH

FEBRUARY 4, 2013

However, around December of 2010 the firm began a series of acquisitions -- of a number of data backup provider, other EFAX providers, email marketing firms, unified communications, and more, culminating with the buy of Ziff Davis in November of 2012. READ MORE>>.

News 159

News Southern California Sales Los Angeles 159

Berkonomics

SEPTEMBER 2, 2011

Strategic buyers look for managerial talent, intellectual property, geographic expansion, an extension into adjacent markets and more that will be achieved with the acquisition of your company. The buyer may be a public company attempting to defend decreasing market share and being overly punished by Wall Street.

Sales 220

Sales Pricing IBM IBM 220

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

socalTECH

MAY 17, 2012

A report today from PandoDaily said that Santa Monica-based BetterWorks has terminated all of its sales and marketing staff, and half of its operations team. Now it appears that the firm is looking to pivot its model, and looking to figure out a better customer acquisition model. READ MORE>>.

Layoffs 187

Layoffs Santa Monica Acquisition Report 187

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

Venture Capital 360

Venture Capital GRP Partners Startup Brentwood 360

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

TechCrunch LA

APRIL 9, 2020

From lockdown in her Northern Italy home, Cevolini shared perspective on the future of motorcycling, acquisition offers and plans to recharge her company when the COVID-19 crisis subsides. general manager ( Stefano Benatti ) — filled more orders in the first two months of 2020 than all its sales for 2019, according to Cevolini.

Technical Review 277

Technical Review Competition Demand Sales 277

Berkonomics

JUNE 25, 2020

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship. CPA (Cost per Acquisition).

Acquisition 156

Acquisition Statistics Sales Customer 156

socalTECH

APRIL 24, 2014

Financial terms of the acquisition were not disclosed. Power said the move will help its customers by allowing marketers to measure online activity and link that to actual vehicle sales. power jdpower korrelate automotive information consumer sales advertising merger acquisition auto analytics software'

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100