socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. Financial impact of the win was not disclosed. READ MORE>>.

OpenX 100

OpenX Media News Advertising 100

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Recent projects on the site include a series of video shorts based on FIAT owners, and a competition to create two films for Mattel's American Girl line. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

OCTOBER 21, 2010

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. According to Los Angeles-based MK Capital, it made the investment in Poptent, led by partner Yair Landau. The firm had previously been known as XLNTads. READ MORE>>.

Funding 150

Funding SoCalTech Advertising Hollywood 150

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

JULY 15, 2011

Los Angeles-based Scopely , the stealth-mode startup which announced a funding round this week, has a unique pitch to potential employees: the firm is offering up $11,000 wrapped in Bacon, an oil painting of the new employee, Cuban cigars, a year's supply of beer, and more prizes to new employees or people who refer friends to work at the startup.

Google 227

Google Advertising Competition Los Angeles 227

socalTECH

AUGUST 30, 2010

Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services.

Advertising 182

Advertising Entertainment Media Competition 182

socalTECH

MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. However, Twitter's own "Promoted Tweets" feature is direct competition to TweetUp's services.

Idealab 173

Idealab GRP Partners Advertising Pasadena 173

Startup Professionals Musings

DECEMBER 30, 2020

Intellectual property is required for a competitive edge. Start with a range of platforms, including social media, advertising, and a great website. As an angel investor myself, I’ve often heard the argument that your solution has no competition. Don’t under-estimate or ignore your competitors. Neither is good.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

socalTECH

JANUARY 24, 2011

Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands. In addition to its Palo Alto headquarters, Auditude has Los Angeles and New York offices. The firm was actually spawned out of a UCLA MBA business plan competition.

Woodland Hills 177

Woodland Hills Redpoint UCLA Advertising 177

Startup Professionals Musings

AUGUST 2, 2015

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Startup 118

Startup Competition Patents Resource 118

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers. What is ClickTripz?

Advertising 100

Advertising Startup Software Review Platform 100

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. When I moved back down to Los Angeles, and started Rubicon Project here, we started hosting events, Thursdays In The Mix.

Startup 176

Startup Advertising Los Angeles Southern California 176

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JUNE 25, 2014

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Entrepreneur 110

Entrepreneur Competition Patents Resource 110

Tech Zulu Event

NOVEMBER 12, 2013

On the legal side, my practice in North California and we have an advertising and media group in New York City. Commerce to me, involves a lot of advertising spend. In terms of where businesses make money, it’s often as a result of advertisement spend. Traditional advertisement isn’t as popular anymore.

Los Angeles 84

Los Angeles Media Invest Startup 84

Startup Professionals Musings

APRIL 18, 2021

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy. Sales and marketing strategy.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. READ MORE>>.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

TechCrunch LA

JANUARY 19, 2020

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao.

Tips 149

Tips Activision Mobile Tool 149

Startup Professionals Musings

APRIL 27, 2022

As an angel investor, I see too many business proposals that are heavy on sustainability, but light on financial realities. The real opportunity for entrepreneurs is to provide solutions that solve a problem better than the competition, while also providing sustainability and social responsibility.

Startup 110

Startup Entrepreneur Capital Examples 110

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. Yet it took almost six years to become profitable, with revenue only from advertising. The challenge is not to undermine growth by a blind focus on profits.

Platform 118

Platform Snapchat Startup Course 118

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers.

Technical Review 211

Technical Review Glendale Advertising Google 211

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. GumGum is led by founder and Los Angeles native wunderkind, Ophir Tanz. Though competitors have sprung up, Tanz welcomes the competition to help define the market.

Advertising 98

Advertising Santa Monica Startup Content 98

Startup Professionals Musings

JANUARY 27, 2018

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Competition 51

Competition Patents Resource Entrepreneur 51

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

JUNE 20, 2014

Last year at this time I spoke at VidCon and gave this presentation in which I said YouTube was “the Walmart of Online Video” but I also commented that I felt YouTube was vulnerable to competition because their rev share to MCNs wasn’t high enough to allow MCNs to build a profitable business inside of YouTube.

Invest 291

Invest Content Media Networking 291

Tech Zulu Event

SEPTEMBER 23, 2013

As one of the organizers, Jay Tucker explained, “The Silicon Beach movement is the future of the Los Angeles tech area – tech, mobility, digital content, entrepreneurship, etc. Startup Pitch Competition. I tried to treat it as a learning experience and refined my pitch for this competition.”. The event itself was amazing.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Startup Professionals Musings

SEPTEMBER 3, 2013

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Track the competition.

Competition 84

Competition Entertainment Advertising Social Media 84

Both Sides of the Table

JANUARY 19, 2015

Your tech needs to add value to content producers, the audience and advertisers. Yet to develop audiences you also need to understand: compelling content, sound, special effects, etc which is why most online video startup digital media companies are in Los Angeles or New York and not Silicon Valley. You must invest in technology.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

SEPTEMBER 4, 2014

Los Angeles-based Radical.FM (www.radical.fm) thinks it has a new formula for Internet streaming, and can take on Pandora and others in head to head competition. Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising.

Startup 237

Startup Services Advertising Content 237

socalTECH

FEBRUARY 9, 2010

Los Angeles-based executive search for emerging growth companies. Advertisers. Tech Coast Angels Fast Pitch - February 24th - UCLA. www.pitchtheangels.com) Join Tech Coast Angels members and other start up investors at the 5th Annual Los Angeles Fast Pitch Competition. Dedicated to our Clients.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

AUGUST 2, 2012

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. See who checks into your competition.

Services 82

Services Competition Mobile Entertainment 82

Both Sides of the Table

JUNE 3, 2010

Raised angel money from Rob Lord, Reid Hoffman, Benchmark Capital and others. But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. Founded in 2009 in Los Angeles by Michelle Crames. Competition: Pingg, MyPunchbowl, TinyPrints , PaperlessPost.

Venture Capital 214

Venture Capital Startup Design S3 214

Startup Professionals Musings

JANUARY 31, 2011

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. See who checks into your competition.

Services 91

Services Startup Competition Entertainment 91

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100