Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Value is in your point of view.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Value is in your point of view.

Content 92

Content Marketing Advertising Customer 92

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 27, 2021

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. I’ve said many times that the Internet domain name should be reserved at the same time you incorporate your company name – they need to be the same, or highly related.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Value is in your point of view.

Marketing 106

Marketing Startup Content Advertising 106

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

OCTOBER 17, 2012

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is ProfileTree? We help them with this.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Jason Crilly: We're doing mobile landing pages. Why did you decide to tackle this market?

Mobile 249

Mobile Startup Advertising Sites 249

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. Tags: datapop venture capital search marketing advertising overture yahoo. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. San Diego is a great market for us, because it has strong smartphone usage, and a great, mixed demographic. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. landing pages, etc. landing pages, etc. I've known Farida for quite a while. Maybe ten years.

Marketing 150

Marketing Social Media Blogging Media 150

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product. It’s All in the Numbers.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

FEBRUARY 15, 2019

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. I’ve said many times that the Internet domain name should be reserved at the same time you incorporate your company name – they need to be the same, or highly related.

Web 76

Web Startup Sites Design 76

socalTECH

NOVEMBER 21, 2014

The company started here in 2002, and we were basically an agency. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. At the time, when we were an agency, it was quite a crowded market.

Media 162

Media Advertising Startup Platform 162

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company.

Invest 291

Invest Content Media Networking 291

socalTECH

MARCH 10, 2017

It's been quite a few years since we spoke with the company. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

SEPTEMBER 24, 2015

Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. Our business is helping those guys make more money, through our better ad product. Why don't those companies serve publishers that well?

Buzznet 100

Buzznet Outsource Development Design HTML 100

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. million new users and 22 million unique page views to its clients’ sites as a result of its effective campaign execution.

Sales 101

Sales Technical Review Marketing Technology 101

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! Value Prop Twitter Style : DataPop simplifies the lives of marketers and gives them the tools they need to build ads that people love to click on. 5) Most great companies have inspiring Origin Stories. “The

Yahoo 210

Yahoo Startup Advertising Summary 210

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Facebook is a big, smart company. The following guest post is from Molly Greathouse, a blogger for RingRevenue.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

NOVEMBER 17, 2011

We spoke with Sara Bordo , the firm's founder and CEO, about the company. I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. Sara Bordo: Coming from the standpoint of wearing a marketing hat, I also had different insights into the opportunities out there.

Paramount 187

Paramount Entertainment Hollywood Content 187

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Manage your expectations, and analyze every marketing channel.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. Then came blogs.

Ideas 286

Ideas Advertising Google Technical Review 286

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling. Rightscale.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Tech Zulu Event

DECEMBER 22, 2012

Founded over a year ago, Stacksocial’s CEO Josh Payne , found the task of sifting through page after page in the hunt for software daunting and decided something had to be done. Their Bundle categories consist of Music apps, Mac Productivity, Web Design and more.

Software 84

Software Web Design Pricing Course 84

Startup Professionals Musings

FEBRUARY 11, 2017

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. I’ve said many times that the Internet domain name should be reserved at the same time you incorporate your company name – they need to be the same, or highly related.

Web 62

Web Startup Sites Design 62

Tech Coast Venture Network

MARCH 31, 2010

It is not that they lack a good product! Marketing Plan. This can be a competent of your business plan or a separate document, but in either case it need only be a couple of pages long. It should discuss the different strategies you intent to utilize to market your product. Don't: Ignore the need for Pre-sales.

Sample 140

Sample Social Media Incubator Marketing 140

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. However, one way the U.S.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

JULY 12, 2013

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. I’ve said many times that the Internet domain name should be reserved at the same time you incorporate your company name – they need to be the same, or highly related.

Web 99

Web Startup Sites Design 99

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Ian Swanson: We have 1500 publishers using our products.

Social Media 113

Social Media Advertising Social Network Userplane 113

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. The company’s workforce has grown to about 270, including 80 in San Diego.

Customer 40

Customer Custom San Diego JavaScript 40

socalTECH

AUGUST 3, 2012

We spoke with John Mudge , CEO of iBN Sports (www.ibnsports.com), to learn more about the Lake Forest-based company's success in making content pay on the Internet, and how his company's relationship as one of YouTube's Premium Channels is helping with that effort. What is IBN Sports? It's a combination of revenue models.

Content 212

Content Google Southern California Orange County 212

Tech Zulu Event

SEPTEMBER 13, 2013

Employers also have a hard time looking for viable candidates for their company. Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. We clearly went through some difficult transitions in the company. The company almost died. Hearing that your company almost died. That was rough.

Mobile 86

Mobile Marketing Writing Startup 86