Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Email marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

Berkonomics

FEBRUARY 13, 2014

Email readers, continue here.] Once we had what we thought was the answer, in allowing for display advertising on these sites. New forms of advertising have been created to force user views, including pop-ups, pre-roll ads containing video content, and click-through display ads before allowing content views. What is the answer?

Metrics 207

Metrics Sites Advertising Web 207

Berkonomics

JULY 26, 2018

Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign.

Sales 226

Sales Customer Custom Pricing 226

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

Berkonomics

AUGUST 23, 2012

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 159

Patents Training Resource Advertising 159

Tech.Co

DECEMBER 29, 2023

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Startup 199

Startup Generative AI Newsletter Tool 199

Berkonomics

APRIL 8, 2021

Email readers, continue here…] Second: channels. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. So, the lesson is: always find a way to make a second-generation recipient or buyer a future raving fan. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Do the research to find your best competitive advantage, and then highlight and live the differentiation.

Social Media 73

Social Media Customer Custom Mobile 73

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Collect Email Lists. Another effective strategy for grabbing one slice of their desired market is to collect emails on their website.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Berkonomics

JULY 9, 2011

Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign. Why buy it?”.

Sales 222

Sales Customer Custom Pricing 222

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

Startup Professionals Musings

AUGUST 17, 2018

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Email marketing.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 25, 2014

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Email marketing.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. It’s sharing features built into your web site content, like social bookmarking, emailing, or auto posting and interactive features like comments and voting. There is still a place for paid advertising. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

AUGUST 6, 2016

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Email marketing.

Customer 60

Customer Custom Marketing Social Media 60

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. On top of that, we allow users to comment and read other comments, and email other users within the system. What's the business model behind the site--it looks like this is advertising driven? It's pretty much been all organic.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. It’s sharing features built into your web site content like social bookmarking, emailing, or auto posting and interactive features like comments and voting. There is still a place for paid advertising. Do them all.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Put your social network links on your stationery, business cards, and email. Never “sell” or push out your message like conventional advertising. Then set your goals. Understand the basic tools – the social media trinity.

Social Media 95

Social Media Media Startup Blogging 95

Eric Greenspan

NOVEMBER 9, 2009

Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. These hits translate into conversions or sales for the advertiser and a commission is paid to the affiliate with CJ taking a piece of the pie.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Berkonomics

AUGUST 31, 2023

Know your market and competition, or don’t spend a dime on anything else. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment. In this case, the competition was not from a company but from a new technology.

Competition 156

Competition Research Summary Pricing 156

socalTECH

MAY 18, 2010

We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. One of the most popular features of the application is the delegation feature, which with one tap allows them to email a grocery list to their husband to pick up.

Mobile 168

Mobile .Net Pasadena Software Review 168

SoCal CTO

SEPTEMBER 20, 2011

You’ll learn about competitive products that exist or are being built. "We are doing something in mobile advertising." Entrepreneur: Following is an email describing my idea. He tells us you'll get the following benefits from talking to lots of people: There are lots of benefits to talking to people. " Ummm.

Startup 211

Startup IP Ideas Patents 211

Tech Zulu Event

APRIL 23, 2013

Jenna can write a recommendation on Andy’s profile or send an email to friends recommending Andy, one of his workout plans or the fitness event she’s registered for. Advertising revenue is generated from each site visitor, paid or otherwise. Any competition in LA? We haven’t identified any competition in LA, specifically.

Social Network 92

Social Network Networking Training Summary 92

SoCal CTO

SEPTEMBER 20, 2011

You’ll learn about competitive products that exist or are being built. "We are doing something in mobile advertising." Entrepreneur: Following is an email describing my idea. He tells us you'll get the following benefits from talking to lots of people: There are lots of benefits to talking to people. " Ummm.

Startup 198

Startup IP Ideas Patents 198

socalTECH

MARCH 31, 2014

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for. We''re looking for lighting bolts in time which are important.

Orange County 245

Orange County Startup News IBM 245

Both Sides of the Table

APRIL 19, 2011

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. o Put a timeframe/money – competition in the picture.

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. I was in advertising and marketing, working in Newport Beach on the Mazda account.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

AUGUST 30, 2019

In fact, it does take time, but in my view brings far more value than many of the things you might otherwise be doing, including expensive advertising, extensive networking, or email blasts. Customers pay extra, and inherently gravitate to people they view as leaders, rather than others just pushing advertising and web content.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. billion on Friday, I have received a flood of emails asking for my thoughts on the topic. Inventing Stuff, Obviously Impossible?

Google 40

Google Advertising Startup Venture Capital 40