Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
Berkonomics
NOVEMBER 19, 2020
Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. What is the answer? .
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Startup Professionals Musings
JUNE 12, 2021
If you are the first to deliver this, your startup might be the next Google! If you add the next generation of natural language processing (NLP), you will be able to ask Google Voice Search or Apple Siri the questions right through your smart phone. Of course, many are still fighting it as well, due to privacy concerns.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.
Both Sides of the Table
JANUARY 14, 2014
In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. Google knows it. THE FULL STORY.
Both Sides of the Table
AUGUST 21, 2011
While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising. Or can they?
Berkonomics
APRIL 8, 2021
And of course, that could easily require a large amount, far beyond the capability of a small company looking for its initial audience. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Marketing cost is not the best measure of success.
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