Startup Professionals Musings

DECEMBER 3, 2021

Smart potential customers only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.

Web 117

Web Search Engine Optimization eBook Advertising 117

Berkonomics

FEBRUARY 22, 2018

Email readers, continue here…] On the final day of our assignment, I was responsible for the “reporting out” to the assembled twenty or so executives in the large conference room of this major corporation. I imagine that our report sits today on someone’s shelf, filed with others from past and from following months and years.

Sample 243

Sample Report Course Conference 243

Tech Zulu Event

MARCH 20, 2015

One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today. Build Trust. Just remember, personal = profitable.

Email 40

Email Marketing Customer Custom 40

Startup Professionals Musings

SEPTEMBER 2, 2012

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Customer 100

Customer Custom Marketing Demand 100

Berkonomics

AUGUST 2, 2018

Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more. Mercedes offers a premium automobile with its customers expecting luxury first, quality second, service third, and price a distant fourth. Here are a few examples to help you.

Pricing 226

Pricing Competition Examples Class 226

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162

Customer Custom Technical Support Startup 162

Berkonomics

JULY 25, 2013

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

Social Media 179

Social Media Advertising .Net Content 179

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). They have grown at a 200% CAGR over the past 4 years.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They know what you bought the last time you were shopping.

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

JANUARY 4, 2016

We are all victims of our past successes and thus, as an early-stage venture capitalist at Rincon Venture Partners , I constantly must remind myself that just because something was effective in a bygone era, doesn’t mean it will be so today, such as: CPA – After the dot bomb crash, online advertisers were hurting. Sorry, that was me.

SaaS 100

SaaS Yahoo Advertising Customer 100

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Add a modest advertising presence. Follow-up for customer satisfaction.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

InfoChachkie

JULY 20, 2012

James’ speech carefully tracks the progress of social advertising or lack thereof through the six movies in the Batman franchise released during his lifetime. Your customers carry your message for free by sharing with their friends, friends of friends, etc. So what does this mean? Why does social win the ROI battle? Share and Enjoy.

Advertising 145

Advertising RSS Blogging Networking 145

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

FEBRUARY 1, 2019

The right strategy for branding these days is to create a most memorable total customer experience for customers, rather than a focus on hyping the product and the company name. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Both Sides of the Table

NOVEMBER 29, 2009

He had pitched me in the past and I told him that for a variety of reasons his company was too early stage for me but that I would happily keep track of their progress. Press doesn’t mean anything other than free advertising. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50.

Venture Capital 291

Venture Capital Press News Startup 291

Eric Greenspan

MAY 14, 2013

So, because I’m a dad, a customer service enthusiast, product evaluator and entrepreneur, I’ve decided to build a business around it. I will share these great products with the Mommy Bloggers in my network for reviews, sponsored posts, links and advertisements. Here’s what I’m going to do: 1. Win win win.

Technical Review 135

Technical Review Product Services High Tech 135

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. It provides consumer rewards, and on the merchant side, it allows them to identify local customers and reacquire them by pushing them offers and incentives to come back. What is Punchcard?

Southern California 245

Southern California Idealab Startup Customer 245

Startup Professionals Musings

FEBRUARY 4, 2017

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 82

Marketing Demand Startup Customer 82

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. Results from some of DataPop’s customers are even more impressive than the averages: • ABetterStay.com saw leads and conversion rates increase 125% and 72%, respectively, while decreasing its cost per lead by 29%. • free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

Startup Professionals Musings

OCTOBER 5, 2013

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 104

Marketing Demand Startup Customer 104

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Advertising presence. Follow-up for customer satisfaction.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Add a modest advertising presence. Follow-up for customer satisfaction.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. The biggest hurdle, initially, was getting suppliers past the �friend or foe� question. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier.

Startup 174

Startup Metrics Customer Custom 174

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? We've taken all of the logistics and headache out of defining a campaign for our customers. Contrary to what I would have expected, and many of our customers would expect, performance is the highest for millenials. What is a print cloud?

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

socalTECH

DECEMBER 7, 2012

If you're a business, what's the best way to send out phone calls and text, and communicate with your customers via phone? One way is to automate the process, which is what Los Angeles-based CallFire has been helping its business customers with. In the past, you'd also need a team of engineers to scale that, as well.

West Los Angeles 176

West Los Angeles Customer Custom Tool 176

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Advertising presence. Follow-up for customer satisfaction.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. ESPN, Forbes, AOL were customers. 22:00-33:00).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

JUNE 4, 2011

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Advertising presence. Follow-up for customer satisfaction.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Eric Greenspan

NOVEMBER 9, 2009

I will share what I’ve learned about affiliate marketing in the past few days with you now. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. Affiliate marketing is nothing new to the Internet.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. How has this reality impacted your customer acquisition strategies? Then we started advertising and getting media attention.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Both Sides of the Table

DECEMBER 5, 2010

The Past (1985-2002). We had email, instant messaging, group calendars, discussion boards, etc. They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. billion in annual subscription revenues not including advertising or eCommerce). It isn’t new stuff.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Tech Zulu Event

JUNE 10, 2015

You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. Instead, decide exactly which customers you want to approach, then exactly how you want to approach them. For example, let’s say you’re a company. Kill Unsuccessful Channels.

PPC 40

PPC Marketing Social Media Startup 40

Startup Professionals Musings

MAY 2, 2010

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 55

Marketing Startup Demand Customer 55