socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

OpenX 178

OpenX Advertising Pasadena Web 178

socalTECH

JULY 21, 2014

Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. leadbolt mobile advertising exchange monetization connect' READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was advised by Headwaters MB in the deal. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

APRIL 25, 2017

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. According to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

Advertising 124

Advertising Los Angeles Technology Angel 124

socalTECH

NOVEMBER 20, 2017

Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. and Walmart.com.

Marketing 124

Marketing Ventura Yahoo Advertising 124

socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. capital venture adtile development mobile photopoll labs tenfarms' READ MORE>>.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

JANUARY 6, 2016

Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two.

Advertising 100

Advertising Los Angeles Sales Marketing 100

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. shift real time marketing tools online advertising venture capital europe international' SHIFT said it has now raised $14M in funding. READ MORE>>.

Tool 174

Tool Marketing Santa Monica Advertising 174

socalTECH

SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday.

Advertising 100

Advertising Los Angeles Media Technology 100

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". Source of the funding was not announced.

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

SEPTEMBER 30, 2014

Los Angeles-based online advertising technology developer Rubicon Project and global marketing agency DigitasLBi said Monday that DigitasLBi is tapping Rubicon''s technology for a premium programmatic buying effort. rubicon project digitaslbi premium programmatic advertising buying' READ MORE>>.

Marketing 153

Marketing Advertising Los Angeles Technology 153

socalTECH

FEBRUARY 27, 2012

Los Angeles-based Total Immersion , the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. Total Immersion has mostly been using its augmented reality technology for promotional and advertising efforts.

Develop 209

Develop Development Advertising Los Angeles 209

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Explore municipal development resources. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

NOVEMBER 23, 2012

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. The round was led by GRP Partners and Rincon Venture Partners.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

AUGUST 31, 2016

Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. Kirschner was most recently CMO of eBay Enterprise, and also previousl y has been CMO of Rakuten. Kirschner will be based out of The Trade Desk's New York offices.

Paramount 124

Paramount Marketing Ventura Advertising 124

socalTECH

MARCH 14, 2013

Eagle as its new Chief Marketing Officer. ValueClick is a developer of online advertising products. Westlake Village-based ValueClick announced this morning that it has named Scott G. Eagle also serves on the board of Akademos. Eagle also serves on the board of Akademos. READ MORE>>.

Westlake Village 147

Westlake Village Marketing eHarmony Advertising 147

socalTECH

NOVEMBER 22, 2011

Irvine-based Solarflare is bolstering its marketing expertise, the company said this week, and has hired Scott Woolsey as Director of Brand Development. Woolsey has most recently been at RealtyTrac, CJ Patrick Company, neoBrands, and Shafer Advertising. READ MORE>>.

Marketing 160

Marketing Oracle Mentor Advertising 160

Startup Professionals Musings

JANUARY 24, 2020

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there were over 20 million registered developers in 2018. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. Affinity Group is a partnership between TPG Growth and Evolution Media.

Artificial Inteligence 113

Artificial Inteligence Software Marketing Los Angeles 113

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

JULY 13, 2010

Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. Tags: activision executive publishing deutsch advertising content videogame. READ MORE>>.

Activision 154

Activision Advertising Santa Monica Content 154

Berkonomics

MARCH 17, 2022

Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. We’re talking about brand strategy here. Is your message clear, concise, and consistent?

Advertising 156

Advertising Email Help Marketing 156

socalTECH

MAY 13, 2014

San Diego-based Liquid Grids , a developer of digital advertising software aimed at the healthcare industry, said this morning that it has raised a Series A funding round. liquidgrids liquid grids venture capital healthcare marketing advertising' Size of the round was not announced. The company said it has added Daniel M.

Bradbury 100

Bradbury Marketing Miramar Advertising 100

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

AUGUST 15, 2011

Irvine-based Local.com announced this morning that it has appointed Lori Chavez as its new Vice President of Marketing. Chavez joins the company from Westfield, the shopping mall developer. Local.com operates a network on online websites which market local businesses.

Marketing 140

Marketing Equity Advertising Sites 140

socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.

Sales 213

Sales Marketing Santa Monica Media 213

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

MARCH 19, 2020

Ventura-based advertising exchange The Trade Desk and mobile video app developer TikTok are in a new, advertising partnership covering Asia Pacific markets, the two said this morning. Financial details of the deal were not announced.

Ventura 113

Ventura Advertising Platform Mobile 113

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. experts, developers, and many, many others. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

JANUARY 19, 2022

Ventura-based advertising technology developer The Trade Desk has added an early, Apple Computer pionner to its board of directors, according to the company. The Trade Desk said that Andrea "Andy" Cunningham, who helped launch the Apple Macintosh early in her career, has joined its board as an independent director.

Ventura 113

Ventura Advertising Help Marketing 113

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Altadena 199