Berkonomics

MARCH 17, 2022

We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. Is your message clear, concise, and consistent?

Advertising 156

Advertising Email Help Marketing 156

SoCal CTO

SEPTEMBER 22, 2008

Found this via Ben Kuo - The math behind Internet advertising businesses The advertising equivalence principle? So if we assume that a $1 CPM is about right and figure out what audience is required to build a $100MM annual revenue business, we find out that we need 8.33

Advertising 150

Advertising Course Sites Invest 150

SoCal CTO

JANUARY 28, 2010

He was struggling to find high quality developers in Los Angeles. Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. Web development refers to the design and creation of the database, code, and dynamic elements of the site.

Web Development 167

Web Development Los Angeles Web Develop 167

Both Sides of the Table

DECEMBER 5, 2010

emerge and are there any lessons to be gained about the future? Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. At it’s peak AOL had about 27 million US subscribers.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? Most of that digital media is display, and we have a platform which automates a lot of the optimization decisions, based on a strategy we''ve developed collectively as a media team.

Advertising 230

Advertising Santa Monica Startup Media 230

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Now, let’s look at Automated Advertising. The Automated Advertising Industry' Sound familiar?

Advertising 76

Advertising Sales Organization Custom 76

socalTECH

FEBRUARY 15, 2018

Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

Social Media 124

Social Media Media Advertising Tool 124

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

MAY 16, 2018

San Diego-based Zeeto , a developer of software which publishers can use to engage users and better tune advertisements to a user's interests, has raised a financing round. Zeeto says its software asks users questions to discover high value data about them and then uses those data points to target ads. READ MORE>>.

Funding 100

Funding San Diego Advertising Software 100

InfoChachkie

JULY 9, 2012

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Despite the snarky rumors that Google’s content development program was poorly managed at its outset (e.g.,

Google 133

Google Develop Development Funding 133

Startup Professionals Musings

JANUARY 1, 2022

To check out the Google founders, and because I still see so many business plans that are modeled after Google (more search engines, and more billion dollar growth models), I had to take a look at the classic book about them a while back, called “ Inside Larry & Sergey’s Brain ,” by Richard L. Google now employs about 140,000 people.

Startup 131

Startup Google Advertising .Net 131

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date. “Our

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

APRIL 25, 2017

Los Angeles-based MomentFeed , which develops social marketing software to help multi-location, retail brands better manage the information about their local stores, has linked up with Snapchat's partner program, according to the company. READ MORE>>.

Snapchat 124

Snapchat Advertising Los Angeles Tool 124

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. If having an LLM write the whole blurb seems like too much, we could also fill our empty textbox with a writing prompt: I know writing about yourself can be tough. State Your Career Goals: You're passionate about guiding young minds in mathematics.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Tech Zulu Event

APRIL 18, 2016

Despite the benefits of developing an app, there are valid reasons why retailers choose not to invest in one. Developing a mobile app can be extremely expensive and some retailers believe it is futile to spend that money if a mobile-optimized site is already in place. MYTH: Development costs are too high.

Mobile 40

Mobile Sites Custom Customer 40

Startup Professionals Musings

JUNE 17, 2023

More importantly, he talks about the actions required to build a network of contacts at the highest level. Friends to the end talk about what’s important to them and aren’t afraid to discuss private matters. I recommend that you use the top floor as the reference point to think about your own business relationships.

Startup 127

Startup Guide Networking Help 127

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

JANUARY 8, 2020

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Advertising 59

Advertising Sales Software Platform 59

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? We spoke with Neal about the startup. Neal Pecchenino: We are the largest truck advertising company in the country. What is Boxi?

Advertising 100

Advertising Santa Monica Startup USC 100

Berkonomics

NOVEMBER 26, 2015

We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. Is your message clear, concise and consistent?

Advertising 120

Advertising Email Help Marketing 120

socalTECH

MARCH 3, 2015

Los Angeles-based advertising technology developer Vantage Media said this morning that it has rebranded the company, and has changed its name to Katch , as a new focus on its software platform. Quigley has previously talked about that change , which the company recently said has driven it past $100M in annnual revenues.

Media 100

Media Advertising Platform Los Angeles 100

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. What’s So Cool About Coull? This article originally appeared on Forbes HERE.

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Custom Customer Entrepreneur Advertising 226

Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. For most who don’t yet use Snapchat frequently I know the economic case feels like a stretch of the imagination because you’re caught up in the original Snapchat and I’m trying to offer a perspective about where the puck may be going.

Snapchat 150

Snapchat Advertising Media Platform 150

Both Sides of the Table

OCTOBER 25, 2014

I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. It is possible, of course, to recruit great people as an underground startup but it is 10x easier when qualified candidates whom you may not even know read about your company and are excited by your vision.

Press 415

Press Google Course Writing 415

socalTECH

NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. For those who aren't familiar with UberMedia and what it is doing today, tell us a bit about what your business is about now?

Advertising 100

Advertising Mobile Social Media Startup 100

socalTECH

MARCH 30, 2017

What's wrong with the online advertising industry? We spoke with Ken to learn more about the company. Ken Brook: MetaX is a development studio, where we build Blockchain-based protocols and decentralized applications. We've just started talking about our initiative, and how to bring Blockchain to the industry.

Startup 100

Startup Advertising Google Training 100

socalTECH

NOVEMBER 21, 2014

We sat down and spoke with Patrick about the business and its pivot. Tell us about what your business is nowadays? However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. Starting in 2010, we started focusing on that.

Media 162

Media Advertising Startup Platform 162

socalTECH

MAY 21, 2013

I was pretty skeptical about the firm at first, but then I started talking with folks and getting to know the team, and saw how much revenue they were driving, and decided to make the leap. We were quite surprised to learn about the extent of your operations here. Our whole product and technology team is about 500 people.

Technical Review 223

Technical Review Glendale Advertising Google 223

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

MARCH 20, 2021

Creating a startup, or managing any business, is all about problem solving. In fact, every business is about solutions to customer problems – no problems, no business. Remember, there are some things that you can do nothing about. This is all about finding the root cause, rather than treating a symptom.

Startup 156

Startup Entrepreneur Sales Course 156

socalTECH

OCTOBER 6, 2017

We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. Laurence Sotsky: I started the company about two and a half years ago, with the intent of connecting people to their passions. Previous to this, I ran a custom, mobile application development shop.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

MAY 21, 2013

I was pretty skeptical about the firm at first, but then I started talking with folks and getting to know the team, and saw how much revenue they were driving, and decided to make the leap. We were quite surprised to learn about the extent of your operations here. Our whole product and technology team is about 500 people.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JANUARY 11, 2019

We caught up with Steereo CEO Anne Kavanaugh earlier this week to hear more about the company and its plans. It works out to about 3 cents per minute on average. The artists pay about 5 cents per minute to stream on the app. We started to think about another way to be able to get into the market.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100