Startup Professionals Musings

NOVEMBER 27, 2021

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. Everyone knows that word-of-mouth advertising is an effective and important part of any small business. There are many practical reasons for going to work early on your web site.

Web 139

Web Startup Sites Design 139

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

Tech Zulu Event

SEPTEMBER 11, 2012

It also allows you to share on Google+, Facebook or text message in the app, as well as to Twitter and email. To make soup taste better, Google added that its working on an optimized version of the YouTube app for iPad to be launched in a few months. In Quarter 2 of 2012, Google ad revenues were $10.96 Social Videos.

Google 69

Google Outsource Development Screening Mobile 69

Tech Zulu Event

MARCH 1, 2010

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Below is a highlight video of the evening.

Google 68

Google eBook JavaScript Mahalo 68

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. The following guest post is from Molly Greathouse, a blogger for RingRevenue. But, a mobile phone is still a phone.

Netflix 191

Netflix Blogging Mobile Advertising 191

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

Berkonomics

FEBRUARY 13, 2014

Email readers, continue here.] Once we had what we thought was the answer, in allowing for display advertising on these sites. New forms of advertising have been created to force user views, including pop-ups, pre-roll ads containing video content, and click-through display ads before allowing content views. What is the answer?

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Google Ad Sense was just getting going. Richard’s email address is public but it is hard to manage all the inbound cold emails. The contextual ad market was attractive.

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

OCTOBER 17, 2017

Nimble's software connects to your email, social accounts, and more, and helps you track your customers, sales prospects, sales pipeline, and much much more. They used Gmail and Gsuite for email and calendar. As business onboard to the cloud for email, they'll eventually move there for servers. That brings us to Microsoft.

Startup 113

Startup Canoga Park Email Google 113

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

Berkonomics

APRIL 8, 2021

Email readers, continue here…] Second: channels. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. So, the lesson is: always find a way to make a second-generation recipient or buyer a future raving fan.

Sites 156

Sites Product Social Network Press 156

socalTECH

OCTOBER 19, 2018

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. There, I learned that there is a lot of top level churn from small businesses because Google ads cost too much. Patrick Ip: I was in San Francisco for the last five years at Google.

Help 133

Help IP Content Google 133

Both Sides of the Table

DECEMBER 5, 2010

ask microsoft, aol/time warner & google]. While you dialed AOL to get on the Internet, the goal of AOL was to keep you locked into their proprietary content and thus earned the classification of “walled garden.&# They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc.

Social Network 297

Social Network Networking Web 2.0 Web 297

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

OCTOBER 16, 2020

One of the most useful tools for any small business is Excel or Google spreadsheets, for monthly profit-loss statements and operational tracking. Skip the complex contracts by lawyers, but at least use an email to confirm terms and conditions to all parties. Details are important. Learn to use basic business financial tools.

Customer 125

Customer Custom Tool Writing 125

InfoChachkie

JUNE 22, 2015

Facebook recently joined Google and Twitter by offering a click-to-call functionality in its ads, giving consumers an option to call businesses directly, versus emailing them or completing an online form - effectively making the plain old phone one of the most powerful on/offline marketing tools of the coming decade.

Mobile 100

Mobile Technical Review Google Tool 100

socalTECH

SEPTEMBER 17, 2008

There are a lot of users, with lots of different email and instant messaging accounts, who are finding that there are too many ways to communicate with their friends and associates. People are using email, IM, soc nets like LinkedIn and Facebook, SMS, and video chat -- all of these are really places to communicate. how do you compete?

Email 113

Email Yahoo Startup Google 113

Tech Zulu Event

DECEMBER 23, 2013

An interesting note: This entire conversation and subsequent article was prompted by an unexpected email – “Hey, let’s cover this. In-picture advertisements? ” Online advertising is changing. Ophir gives his take on Google Glass. “Google Glass is a very nascent technology.

Technical Review 76

Technical Review Advertising Google Screening 76

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. That tool is being used to drive traffic and acquire emails, which is why it's a part of Deal Current. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid.

Platform 263

Platform Training Software Review Advertising 263

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. startups from around the globe to grace the stage in front of Valley VCs, Google, Microsoft, Amazon, Salesforce, Vmware and more. Email us at info@socaltech.com. Southern California's high tech news and companies. Technology.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

Tech Zulu Event

NOVEMBER 13, 2012

From email addresses and demographics to Likes, brand affinitiesand interests, it gives marketersthe insights they need to address consumers as individuals with relevant, meaningful messages that drive response. Siegal added,“Social data holds the key. Platform For Speed & Scalability. Top Features.

Platform 82

Platform Help Customer Custom 82

Startup Professionals Musings

FEBRUARY 15, 2019

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. Everyone knows that word-of-mouth advertising is an effective and important part of any small business. There are many practical reasons for going to work early on your web site.

Web 76

Web Startup Sites Design 76

Both Sides of the Table

NOVEMBER 29, 2009

Press doesn’t mean anything other than free advertising. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. In an email you can have curated links - So at the risk of sounding contradictory, I still think press coverage is important to VCs.

Venture Capital 291

Venture Capital Press News Startup 291

Eric Greenspan

NOVEMBER 9, 2009

Google, Amazon and Ebay have been at the game for a long time. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. I am anxious to see my blog post a month from now where I update my findings.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Use personized smart advertising to target your customers. Use analytics to assess your efforts and your competition.

Social Media 73

Social Media Customer Custom Mobile 73

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Email us at info@socaltech.com. Advertisers. startups from around the globe to grace the stage in front of Valley VCs, Google, Microsoft, Amazon, Salesforce, Vmware and more. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

SoCal CTO

JANUARY 2, 2013

Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. They regularly speaks at conferences, used to work at Google, and have other similarly impressive aspects to their background. Most of us are not Google. I suggested that they should look for someone like me, but on the business end.

CTO Coach 259

CTO Coach Mentor Startup Technical Advisors 259

Both Sides of the Table

JUNE 28, 2010

Competitors: Google. Current round: $2mm Series B from Tomorrow Ventures (Eric Schmidt, CEO of Google) and Lars Hinrichs (Xing founder). Operates a ‘Voice and Visual Mobile Advertising Network’ called MobileAd Xchange that delivers in-call voice advertisements and follow-up visual engagements (SMS, MMS).

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

Tech Zulu Event

AUGUST 17, 2012

The app is completely free and unlike a lot of other free apps Hallo does not have any advertisements. Not to say it doesn’t have its downfalls like being able to possibly email your Hallo message to those who may not have the app or a smartphone.

Social Network 93

Social Network Google Platform Advertising 93