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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. As competitors crowded in, the company has been diversifying its products to allow for influencers to begin using their digital avatars as a monetization source.

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the big money was focused on user count growth. So let’s take a look.

Platform 118
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. After this connection, you need not share the 30% of all revenue collected by the store platform.

Develop 138
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No Doubt About It: You Need Video Ads for Your Company

Tech.Co

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

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6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. If having an LLM write the whole blurb seems like too much, we could also fill our empty textbox with a writing prompt: I know writing about yourself can be tough. State Your Career Goals: You're passionate about guiding young minds in mathematics.