socalTECH

FEBRUARY 14, 2017

Vadio , a startup which had been developing software to synchoronize music and advertisements with online videos, is winding down, according to a number of reports on Tuesday. The startup--which has a significant number of LA inestors-- told the The Oregonian that the company couldn't secure adequate investment.

Report 113

Report Southern California Advertising Los Angeles 113

StartUp Beat

NOVEMBER 12, 2017

StartupBeat provides advertisers with tens of thousands monthly unique readers who are tech-savvy, engage, and socially-connected. StartupBeat, founded in 2009 in Los Angeles, is a media company focused on covering startups and why they matter in our lives. – The post Advertise appeared first on StartUp Beat.

Advertising 40

Advertising SEO Media Los Angeles 40

socalTECH

MARCH 26, 2018

Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

JUNE 12, 2015

Venture capitalists, who once were pouring money into the advertising technology area, have shut off the spigot for ad tech--according to an article in the WSJ this week. Ad tech companies, once the darling of Sand Hill Road, are having a hard time even getting a meeting , according to the report.

Report 100

Report OpenX Southern California Advertising 100

Startup Professionals Musings

MAY 6, 2023

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Peruse company reports from your business domain. Martin Zwilling

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

OCTOBER 8, 2019

Swadia was most recently CEO of White Ops, a company in the digital advertising fraud prevention area, and according to The Trade Desk, has more than 20 years of experience in the technology and media industry. Swadia reports to The Trade Desk's founder and CEO, Jeff Green. Swadia will be based in The Trade Desks's New York offices.

Ventura 124

Ventura Incubator Advertising Platform 124

Both Sides of the Table

FEBRUARY 20, 2012

Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She did her first tech startup after the age of 30. And she didn’t start her company in Northern California. She leveraged herself and even sold many of her possessions to get started. She started her business from a personal need.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

OCTOBER 9, 2020

Due to the pervasive Internet, the scope of most successful startup teams today has become global. According to recent reports , these come from all the way up and down the age and experience spectrum, including up to ninety percent of the current Baby Boomers, as well as Millennials.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

SEPTEMBER 11, 2021

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” A graph that shows a hockey-stick “up and to the right” curve with at least three data points per key indicator is a great visual assist.

Startup 121

Startup Metrics Customer Custom 121

socalTECH

OCTOBER 10, 2013

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. Michael Kleist: We started in 2010. What is Tradesparq?

Southern California 170

Southern California Startup SoCal CTO Hire 170

socalTECH

FEBRUARY 26, 2016

Venice-based Snapchat might be the darling of the technology startup scene, but there are at least three, privately held startups--and maybe, more--in Southern California who recently passed $100M in revenues, according to a look through recent announcements. READ MORE>>.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. billion, up from $8.7 billion, up from $8.7 Take action.

Advertising 86

Advertising Platform Report Technology 86

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

JULY 17, 2014

The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region.

Southern California 240

Southern California El Segundo Culver City Orange County 240

Startup Professionals Musings

AUGUST 14, 2020

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Peruse company reports from your business domain. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

TechCrunch LA

AUGUST 15, 2018

Daniel Kim and Jay Lee, the two founders of AuditBoard , a Los Angeles-based provider of a risk and compliance software service for large businesses, grew up middle school friends in Cerritos, Calif. Now, AuditBoard joins a growing list of Los Angeles business-focused software companies that are beginning to scale dramatically in the city.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

Advertising 113

Advertising Southern California IP VentureNet 113

Both Sides of the Table

MARCH 12, 2016

For most who don’t yet use Snapchat frequently I know the economic case feels like a stretch of the imagination because you’re caught up in the original Snapchat and I’m trying to offer a perspective about where the puck may be going. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. In his classic book, “ Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things ,” David W.

Social Media 131

Social Media Startup Tool Google 131

socalTECH

MAY 24, 2010

Search engine giant Google revealed today, for the first time, the revenue split the firm provides to publishers through its AdSense advertising program. According to Google, it pays out 68% of the revenue it collects from advertisers to publishers through AdSense, and about 51% for search advertisements.

Google 140

Google Santa Monica Report Advertising 140

TechCrunch LA

SEPTEMBER 6, 2018

A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. Creators take a 60 percent cut of all revenue with the remainder going to Binary Bubbles, the Los Angeles-based startup behind the service.

Help 115

Help Startup Activision Media 115

Startup Professionals Musings

JUNE 12, 2021

If you are the first to deliver this, your startup might be the next Google! In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. There are already many examples of startups edging into this space.

Web 152

Web Entrepreneur Software Review Google 152

TechCrunch LA

MAY 13, 2018

For concertgoers, rolling up to the concert in Supreme sweats, Yeezys, Adidas, Pumas… and, of course, Nikes, the SNKRS stash drop would be a surprise. The team at Nike said the concert’s late start caused the miscue.

Los Angeles 227

Los Angeles Report Activity Sales 227

Startup Professionals Musings

MARCH 6, 2012

For those of you who want to get in on the ground floor of a new venture, but haven’t yet worked up the nerve to start your own, begin with a job at a startup. Working for a startup is not a career choice, but more of a lifestyle. Start networking. Start here for a list of VC organizations.

Startup 98

Startup Venture Capital Organization IBM 98

Tech.Co

JANUARY 6, 2020

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. But where can a total newbie get started? Here, we'll offer a quick overview of how you can start your own podcast for free (or at least, as cheaply as possible).

RSS 103

RSS Startup Media Template 103

Startup Professionals Musings

AUGUST 28, 2016

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Peruse company reports from your business domain. Martin Zwilling.

Marketing 59

Marketing Startup Statistics Research 59

socalTECH

DECEMBER 10, 2013

Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. Science said that Monahan will head up social customer acquisition for its portfolio firms.

Marketing 178

Marketing Incubator Social Media Google 178

Tech Zulu Event

MAY 9, 2014

As our first time covering a 500 Startups demo day , we could only imagine the stratospheric levels of stress our Batch 8 founders must have gone through to get on stage and present their progress from their last four months of startup bootcamp. In true 500 Startups fashion, Demo Day had an almost cathartic feel.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

NOVEMBER 30, 2011

Los Angeles-based Burstly , the mobile advertising startup headed by Evan Rifkin, has raised $5.5M in a Series B round, according to reports. Burstly first opened up its service in October of last year; the firm raised $1.8M The round came from GRP Partners, Rincon Venture Partners, and SoftBank. in March of 2010.

GRP Partners 150

GRP Partners Advertising Los Angeles Mobile 150

Tech.Co

FEBRUARY 12, 2019

But, in recent years, we’ve started side-eyeing tech’s drinking habits. The marketing and advertising industry came in third, and the construction industry came in second. ” Over-indulgence is an issue likely to crop up at any drinking event. This actually might be easier than you think.

Study 127

Study Startup Slides Advertising 127

socalTECH

APRIL 14, 2016

Southern California startups raised $810.5M in venture capital in Q1, according to the latest MoneyTree Report by PricewaterhouseCoopers and the National Venture Capital Association, based on data from Thomson Reuters. funding round, and $60M in Ventura-based advertising technology developer TradeDesk. was invested.

Southern California 100

Southern California Venture Capital Orange County Ventura 100

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Plateau of productivity.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Startup Professionals Musings

JANUARY 4, 2011

For those of you who want to get in on the ground floor of a new venture, but haven’t yet worked up the nerve to start your own, begin with a job at a startup. Working for a startup is not a career choice, but more of a lifestyle. Start networking. Start here for a list of VC organizations.

Startup 90

Startup Venture Capital Organization IBM 90

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Tracking and performance reporting. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90