Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Your tech needs to add value to content producers, the audience and advertisers. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.).

SEM 150

SEM Content Platform Acquisition 150

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. CRM companies like Salesforce.com used to refer to themselves as Sales Force Automation (SFA) companies.

Advertising 76

Advertising Sales Organization Customer 76

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

Sales 319

Sales Startup Platform Tips 319

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

socalTECH

JUNE 17, 2014

Santa Monica-based HelloSociety , which provides analytics for brands about activity on Pinterest, said yetserday that it has named Dennis Chang as Chief Revenue Officer. Chang was most recently Vice President of Advertising Sales for Turner Digital''s sports and entertainment efforts.

Santa Monica 164

Santa Monica Advertising Entertainment Sales 164

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Advertising is all about getting the most results for the least cost.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Avoid “sales speak” and pushing your product. by the so-called godfather of content marketing, Joe Pulizzi.

Content 104

Content Customer Custom Marketing 104

socalTECH

MARCH 4, 2010

We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. For those who haven't heard yet, tell us about DocStore and what it is all about? It's something like between $50M and $100M in sales per year.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JANUARY 1, 2022

To check out the Google founders, and because I still see so many business plans that are modeled after Google (more search engines, and more billion dollar growth models), I had to take a look at the classic book about them a while back, called “ Inside Larry & Sergey’s Brain ,” by Richard L. In 2003, just four years old, sales hit $1.5

Startup 131

Startup Google Advertising .Net 131

socalTECH

FEBRUARY 5, 2014

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. rubicon project advertising merger exchange exit technology legalzoom openx spacex' READ MORE>>.

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

Startup Professionals Musings

MARCH 20, 2021

Creating a startup, or managing any business, is all about problem solving. In fact, every business is about solutions to customer problems – no problems, no business. Remember, there are some things that you can do nothing about. This is all about finding the root cause, rather than treating a symptom.

Startup 156

Startup Entrepreneur Sales Course 156

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Think about how you would sell in person. Don’t worry about major production value, but you do need great audio and clear messaging. In fact one YouTube market waiting to be dominated is Mommy bloggers. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. “People still want calls …&#.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

APRIL 16, 2023

It’s also one of the most accountable, with in-depth data provided by search engines about performance. Social-media advertising. Display advertising. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Avoid “sales speak” and pushing your product. by the so-called godfather of content marketing, Joe Pulizzi.

Customer 127

Customer Custom Marketing Content 127

Both Sides of the Table

JANUARY 6, 2014

I’ve written a few posts about boards recently as part of a series on the subject. I admit that I haven’t yet read it but I’ve had numerous discussions with Brad over the years about board structure & conduct and consider him a mentor on the topic. In the Early Days. You’ll get empathy. Experience.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. First of all, talk about GraphEffect and what you are doing? How did firm come about? Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

JANUARY 8, 2020

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

TechCrunch LA

MAY 13, 2018

Select NikePlus members received an initial push notification of the Stash drop and a card in the SNKRS feed also advertised the special stash drop, in addition to a notification that flashed onscreen between the (amazing) SchoolboyQ set and SZA’s (equally amazing) performance. ”

Los Angeles 227

Los Angeles Report Activity Sales 227

Xconomy

JUNE 3, 2016

States have been fighting to collect sales taxes from online retailers since the dawn of the e-commerce age. But today, online companies that sell services rather than merchandise also need to be concerned about state sales taxes. For example, medical services are generally not subject to sales tax.

Sales 62

Sales Company Companies Software Review 62

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Value propositions.

Funding 133

Funding Activity Customer Custom 133

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

NOVEMBER 21, 2014

We sat down and spoke with Patrick about the business and its pivot. Tell us about what your business is nowadays? We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. Starting in 2010, we started focusing on that.

Media 162

Media Advertising Startup Platform 162

socalTECH

JUNE 8, 2011

We spoke with CEO and co-founder Jimmy Hendricks about where Deal Current fits into the industry, and how the company grew out of a need of a client. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. We learned that Groupon was taking their advertisers.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

APRIL 18, 2016

According to Julie Ask, vice president and principal analyst at Forrester in this CNBC article , developing a retail app costs about $2 million, plus 80 percent on top of that each year to maintain it. RetailNext data shows that sales over the 2015 Thanksgiving weekend were down by 4.7 MYTH: Development costs are too high.

Mobile 40

Mobile Sites Customer Custom 40

socalTECH

SEPTEMBER 14, 2011

Los Angeles-based MindJolt , the online and mobile games developer headed by former MySpace founder Chris DeWolfe, reports today that it is now seeing about a third of the company's total revenues coming from the sale of virtual goods. READ MORE>>.

Mobile 167

Mobile Advertising Los Angeles Report 167

Both Sides of the Table

SEPTEMBER 9, 2009

I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. Many people agreed and added that even the best sales meetings are also discussions and not pitches. Pitch 1: I had an awesome young entrepreneur come in this week to talk about his seed stage business.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. What’s So Cool About Coull? A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

JANUARY 11, 2019

We caught up with Steereo CEO Anne Kavanaugh earlier this week to hear more about the company and its plans. It works out to about 3 cents per minute on average. The artists pay about 5 cents per minute to stream on the app. We started to think about another way to be able to get into the market.

Startup 113

Startup Advertising Marketing Platform 113

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Steve Reich

MARCH 13, 2012

This week, I helped a young entrepreneur at a “stealth startup” evaluate his progress on the sales front. He also interviewed a significant number of individuals to establish his own benchmarks for the specific traits he needed in a sales staff. There are lessons here for all of us. What are the next steps? More closing.

Sales 40

Sales Company Companies Startup 40

socalTECH

APRIL 30, 2018

The business model, is people use this to do better marketing and sales targeting when they sell their own products. For example, if I'm a competitor to the Citrix Virtual Desktop software, from Vmware, I might want to know all of the companies who are using Citrix, so I can talk to them about how my products are better, and meet their needs.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

TechCrunch LA

SEPTEMBER 7, 2021

What can you tell us about MuteSix as an agency? Greg Gillman: We’ve been around for about nine years. For agencies that work with large brands, usually it’s more about impression buying versus performance buying. No one’s asking about data when you’re literally printing money out of Facebook, right?

Commerce 211

Commerce Content Marketing Startup 211