socalTECH

APRIL 6, 2011

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

NOVEMBER 3, 2010

Irvine-based WebVisible , the provider of local search advertising services for small businesses, said this morning that it has named Geoff Stevens as its Executive Vice President and General Manager of GLobal Business Development, and Natalie Tarpinian as its Vice President of its National Sales Division. Overture, InfoSpace, U.S.

Yahoo 159

Yahoo Advertising Sales Los Angeles 159

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, Simon as its Chief Marketing Officer.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. Lehmbeck, as well as a significant number of employees at DataPop, were at Overture Services/Yahoo. offices and doubling its staff. READ MORE>>.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

APRIL 5, 2010

Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

MAY 21, 2012

Online advertising network Adconion is tapping a Los Angeles technology vet as its Global Chief Technology Officer, the company said Monday. Adconion said that it has appointed Scott Sullivan to the CTO position, recruiting him away from Everbridge Communications, where he was also CTO. Sullivan is also a board member at Graphight.

Chief Technology Officer 140

Chief Technology Officer CIO Yahoo Advertising 140

socalTECH

MARCH 8, 2011

OpenX is a provider of Internet advertising serving software and related services. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents. He also has served at Move, Inc. The firm is venture backed by Accel Partners, Index Ventures and O'Reilly AlphaTech Ventures.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

JUNE 18, 2012

Mitgang was previously CEO of Veoh, and also had served at Senior Vice President of Yahoo!'s s advertising products, platforms, and services. San Diego-based SmartDrive Systems said Monday that it has named Steve Mitgang as its new CEO.

Veoh 113

Veoh Yahoo San Diego Advertising 113

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! The Core team had worked together at Yahoo! We tried to solve their problems while we were at Yahoo!, We lived together for seven years while at Yahoo! It was a typical storyline.

Yahoo 210

Yahoo Startup Advertising Summary 210

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program. Does Rubicon see Google entree into the market as competition?

Google 191

Google Advertising Santa Monica SoCalTech 191

socalTECH

AUGUST 4, 2009

Beverly Hills-based Hydra , which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. According to Hydra, the deal with BrandVerity will be used to detect unauthorized bidding on branded and select keywords on Google, Yahoo, and Bing.

Beverly Hills 145

Beverly Hills Yahoo Advertising Google 145

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. The last group, on the technical side, is platform data services.

Technical Review 223

Technical Review Glendale Advertising Google 223

Tech.Co

APRIL 11, 2022

It's certainly already come a long way, as Etsy strike organizer Kristi Cassidy told Yahoo Finance : “It's also quite a bit for just people trying to spread a movement online with no advertising. Service Sales. Granted, the platform has 5.3 ” Why Strike? Test Score. Starting Price. Physical Product Sales.

Platform 136

Platform Startup Sales Pricing 136

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. The last group, on the technical side, is platform data services.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. He also had served at Chief of Insights at Yahoo!,

Palomar 113

Palomar Yahoo Advertising Resource 113

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

JANUARY 7, 2019

With Startup Boost, we had dozens of investors, service providers, successful entrepreneurs, and major industry leaders (including Microsoft, Google, Softbank, REME, and TechStars) coalesce around our initiative to help early stage companies get to the next level. What was the biggest lesson you learned this year? READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. It means finding a large underserved market and addressing this market with a product or service innovation, often with a different business model.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

MARCH 27, 2015

We spoke with founder and CEO Tyler Francois to hear about his vision for making anyone an Internet radio DJ, and how the team--made up of former Yahoo! It''s also the only streaming service broadcasting at 432 Hz. Our VP of Technology was at Boom Music, which Launch.com acquired and later became part of Yahoo. What is urRadio?

Yahoo 100

Yahoo Social Media Content Media 100

socalTECH

NOVEMBER 19, 2008

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, Woodland Hills-based ReachLocal said late Tuesday that it has expanded into the United Kingdom, and opened up a new office in London.

ReachLocal 124

ReachLocal Woodland Hills Paid Search Yahoo 124

Tech Zulu Event

JULY 17, 2012

Marissa Mayer has started work at Yahoo! Her appointment is expected to spice things up at Yahoo, once a top internet and media firm. This might revive Yahoo’s leading properties like Yahoo! Mail ,Yahoo! Search, Yahoo! Finance, Yahoo! Sports and Yahoo! ” She added,”Yahoo!’s

Yahoo 51

Yahoo Artificial Inteligence Google Design 51

Startup Professionals Musings

JANUARY 16, 2022

Design a product or service that you can sell. Yet it took almost six years to become profitable, with revenue only from advertising. Yet I can’t argue their success in the value proposition, since they turned down a billion dollar offer from Yahoo way back in 2006, and their market cap today is over $900 billion.

Platform 118

Platform Snapchat Startup Course 118

socalTECH

SEPTEMBER 10, 2008

Woodland Hills-based ReachLocal announced Wednesday that the firm has expanded into Canada, and opened up a new sales office in Toronto for its online marketing services. ReachLocal helps businesses place pay-per-click and other ads through Google, Yahoo, MSN, and others. The new office will be headed by Alyn Glazerman.

ReachLocal 100

ReachLocal Woodland Hills Yahoo Advertising 100

Startup Professionals Musings

MARCH 20, 2020

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. It means finding a large underserved market and addressing this market with a product or service innovation, often with a different business model.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! and Overture Services. If you haven’t already subscribed yet, subscribe now for.

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

APRIL 14, 2011

Howard Lindzon is CEO and Co-founder of StockTwits (www.stocktwits.com), the financial micro-messaging service. First of all, what's the idea behind StockTwits, for people who haven't used the service? Advertising is one of our revenue streams right now, but not our core focus. Our goal is to build a sustainable business.

Ideas 248

Ideas Web Startup Content 248

socalTECH

SEPTEMBER 17, 2008

Los Angeles-based Orgoo (www.orgoo.com) is looking to solve the problem by creating a unified communications service which ties all those ways of communicating together. We sat down with Michael Kantor, the firm's CEO, to talk about the service and the company. What kind of customers you are targeting with the service?

Email 113

Email Yahoo Startup Google 113

Both Sides of the Table

DECEMBER 5, 2010

mobile, locations, layering of services, data management, portability & more]. The Bridge Between Online Services & The Internet. You can already see it slipping into services like Pandora where my social graph instantly appears and my friends’ musical tastes are displayed without my knowing this would happen.

Social Network 297

Social Network Networking Web 2.0 Web 297

Tech Zulu Event

JULY 15, 2013

The partnership is expected to offer working-class professionals access to job listings directly posted within Kaleio’s Marketplace and additional job and internship listings from leading companies, including Amazon, Google, Starbucks, The New York Times , Yahoo!, Marketing & Advertising. Professional Services. Construction.

Yahoo 100

Yahoo Platform Social Network Tool 100

socalTECH

JUNE 16, 2009

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. That affiliate passes that to the advertiser, and minutes or hours later will call the potential customer back at their phone number. There is 300 billion or so spent on advertising in the U.S.,

Advertising 113

Advertising Networking Santa Barbara Startup 113

Startup Professionals Musings

NOVEMBER 1, 2015

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. It means finding a large underserved market and addressing this market with a product or service innovation, often with a different business model.

Startup 116

Startup Pricing Cloud Computing Customer 116

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. So, it''s no surprise that the area--specifically, San Diego--was chosen for the pilot launch of a new service from eBay, called Close5 (www.close5.com), READ MORE>>.

San Diego 100

San Diego Mobile Marketing Sites 100

SoCal Delicious

NOVEMBER 16, 2012

used in a very wide range of both web and mobile services, from Foursquare, to Yelp, to LivingSocial. broadcast, and much more all in a cloud based service. firm's CTO, Jamie MacLennan, directed the development of Microsoft's SQL Server Analysis Services, pioneering Microsoft's work in. The firm's software is now being.

Southern California 66

Southern California Software Artificial Inteligence Company 66