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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294
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This Week in Venture Capital – Episode 4

Both Sides of the Table

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. Remember the whole controversy over Facebook’s Beacon product where a guy bought an engagement ring for his wife and it was published to a stream and ruined the surprise ?

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How to watch Elon Musk unveil the Tesla Model Y

TechCrunch LA

Once completed, a new page pops up with the message “Thank you for registering. What we’ll be watching for is any information about where the Model Y will be produced, a production timeline and what manufacturing strategy the company plans to pursue. borders and into other important markets such as China.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209
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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad. READ MORE>>.

Yahoo 145
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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Jeff Carmody, Co-Founder of Agility Capital and a successful institutional investor, provided me with the outline shown below. Distribution and Sales. Capitalization. Real World Executive Summary Template. Opportunity.

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Interview with Robert Blatt, MomentFeed

socalTECH

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. Not just what the product needed to look like, but how to sell it, and to make sure that the people we sold it to were really successful using it, and stayed with us. In 2013, Facebook local pages, Google Pages, and Yelp were not all that active.

Google 127