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HyperX Aims At Education Market

socalTECH

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions.

Education 124
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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156
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Your board should protect you!

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Sometimes, there will be a conflict of interest between the people representing the various shareholder classes on a board.

Class 282
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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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Edlio Snags Investment for K-12 Education Software Acquisition

socalTECH

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. According to LLR Partners, its investment will be used by Edlio to support its market expansion, via organic growth and acquisitions.

Education 124
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Techstars LA Debuts First Class Of Startups

socalTECH

Techstars LA , one of three, Los Angeles area startup accelerator programs run by Techstars , launched the first class of startups at its first Demo Day on Tuesday at the El Rey Theater.

Class 100
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10 Classes We All Should Take To Prepare For Business

Startup Professionals Musings

We can find tons of "marketing' courses in colleges and universities but everyone must think that “selling” is intuitively obvious. Most classes in college focus on a narrow area of interest, which just teach students to focus on problems through one lens. The tenets of entitlement do not apply. The Art of Selling and Closing Business.

Class 140