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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos. In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211
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NetDNA Targets Asian Content Delivery Network Services

socalTECH

Los Angeles-based content delivery network operator NetDNA is ramping up its efforts to provide CDN services in Asia, the company said Friday. NetDNA said its flat rate compares to the "hundreds or tens of thousands" of dollars that competitive CDNs charge for per-megabit acceleration. READ MORE>>.

Content 164
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FTC Files Suit To Block Microsoft's Activision Blizzard Buy

socalTECH

saying the buy will "harm competition in high-performance gaming consoles and subscription services". According to the FTC, the $69 billion deal will "enable Microsoft to suppress competitors to its Xbox gaming consoles and its rapidly growing subscription content and cloud-gaming business."

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HipTraveler | Taking Startup Competitions by Storm

Tech Zulu Event

The University of Southern California is home to many innovative students and companies. In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies.

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The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. I know that people who aren’t competitive always find competitive people slightly distasteful. I had to say it.

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Games & Esports Experience Acquisition Corp. Raises $175M In IPO

socalTECH

a newly formed special purpose acquisition company (SPAC), says it is raising $175M in an intial public offering (IPO). The company is offering up 17,500,000 units of its stock at $10.00 The company began trading on Thursday on the Nasdaq Global Market under the ticker symbol GEEXU.

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Raidiant Aims At Women Gamers

socalTECH

Los Angeles-based esports- and gaming-media company New Meta Entertainment said this week that it has launched a new, esports website and media site, Raidiant, which is specifically aimed at women gamers.

Education 113