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Ouch! If I had only learned this before losing millions!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. A tent card beside the fully-charged phone greeted the guest entering the room for the first time, inviting the guest to pocket the cell phone for the duration of his stay.

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Entrepreneurs: Are You an Olympic Athlete or a Spectator?

InfoChachkie

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. A key to business success is agility.

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Want To Trip Out? This Entrepreneur Can Hook You Up

InfoChachkie

Thompson''s jaded take on the travel industry, I wondered if there was a travel company that bucked his stereotypes and properly balanced making bold destinations accessible while respecting the unspoiled resources and culture that made the locales interesting in the first place. At that time in travel it was very relevant.

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Entrepreneurs: The Funding Landscape Has Changed.

Berkonomics

Guest post by Sara Mackey. Dave’s Note: This is the first time we’ve had a guest author on the BERKONOMICS site. There are a host of companies that can be accessed through web-search engines that can provide both secured and unsecured financing.

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Should You Really be a Startup Entrepreneur?

Both Sides of the Table

This post originally appeared on TechCrunch. One of the most common questions that entrepreneurs who meet me for the first time like to ask is, “Do you miss being an entrepreneur? On Being an Entrepreneur. The following is a short excerpt of what I said, “… being an entrepreneur is very unsexy.

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With Greathouse Comes Great Responsibility

InfoChachkie

The following guest post is from some of my former UC Santa Barbara students. I thought this post might be of interest to some of my readers, as it offers a glimpse into my approach to teaching entrepreneurship. . These courses all proved to be serious influences on turning the dream of starting their own company into a reality.

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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Below is a guest post in which Seth tells the story in written form. Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. The final point was essential, since our contract stated, “ you may not promote your company anywhere outside of your booth on the property.”

Marketing 230